Dealers
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RumbleOn announces leadership changes to execute “Vision 2026” strategy
RumbleOn has named its VP of Dealership Operations, assigned a current employee the responsibility of its RideNow Cash Offer tool,…
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MIC shares hundreds of businesses ask senators to pass EXPLORE Act
Businesses and organizations joined in a letter to the U.S. Senate urging the passage of the Expanding Public Lands Outdoor…
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Young Powersports and Zack Moss to hold signing to raise charitable donations
Zach Moss is a former University of Utah running back and the goal for the event is to raise $4,067…
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Ducati North America celebrates 2023 Sales Award winners
11 Dealerships in North America received 2023 Sales Awards highlighting sales and growth in multiple regions.
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GasGas unveils 2025 enduro and dual-sport machines
The new models include the EC 250 and EC 300 2-strokes, the EC 450F 4-stroke, and the ES 350 and…
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BRP earns six Red Dot Design Awards
BRP has been awarded Red Dot Design Awards for its Advex snowmobile helmet, Lynx Adventure Electric snowmobile, Can-Am Outlander Pro…
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Trade Show Executive names Equip Expo to Gold 100
The trade show drew over 27,000 people from all 50 states and 46 countries in 2023 and covered more than…
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PSB’s 40 Under 40, Women With Spark, Best-In-Class nominations open!
We will recognize winners at the 2025 Powersports Business Accelerate Conference during the Awards Ceremony. Nominations are due August 31, 2024.
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Polaris reveals 2025 RZR XP lineup
RZR XP models come equipped with the 999cc, 114-horsepower engine and a 25 percent stronger chassis. Precision-tuned Walker Evans Racing…
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Survey: Motorcyclists share views on electric/hybrid powersport vehicles
Riders are concerned about range limitations of electric vehicles, the availability and speed of charging facilities, and the overall reliability…
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Powersports dealers not affected by CDK Global’s cyber attack
The dealer management system (DMS) shutdown affecting over 15,000 U.S. auto dealerships is not impacting powersports dealers (or marine and…
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AMA Motorcycle Hall of Fame to welcome five inductees for 2024
The AMA Motorcycle Hall of Fame Class of 2024 includes Mike Lafferty, Debbie Matthews, Mat Mladin, Rob Rasor, and Kevin…
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High school program promotes trade careers with Richard Petty and Billy Lane
Minneapolis Public Schools and Lakeville North High School students recently revealed rat rod karts they built in class with the…
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Denago Powersports leans into youth market, has big plans for the future
While the company's dirt bike line is fully integrated into dealerships nationwide, four of its ATVs, including models tailored for…
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Suzuki reaches 500,000th ATV milestone at U.S. production facility
Assembled at Suzuki's U.S.-based manufacturing facility in Rome, Georgia, the milestone vehicle was achieved 22 years after the first Suzuki…
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ATV Safety Institute launches free updated training ecourses
President Scott Schloegel says, "You will learn safe-riding practices and understand the importance of wearing proper safety gear. These new…
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Kawasaki offers replacement Jet Ski watercraft engines
Kawasaki says that offering replacement engines for select Jet Ski models helps extend the longevity of an owner's watercraft.
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Tractor Supply teams up with Revionics’ AI platform
A Revionics customer since 2010, Tractor Supply continues to find new ways to leverage artificial intelligence, advanced analytics and science…
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Triumph shares DGR 2024 produced record-breaking attendance
The DGR took place simultaneously on May 19 worldwide with a record-breaking 113,000 riders and 959 rides across 105 countries,…
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Arctic Cat updates rebate pricing for ‘Green Tag’ sales event
Customers can use the updated rebates on the entire Alterra ATV lineup, from the Alterra 90 to the Alterra 600.
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