News Enewsletter
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Hoosier Harley-Davidson of Elkhart to close after 19 years in business
Hoosier Harley-Davidson in Elkhart, Indiana, has announced it will permanently close after 19 years serving the local riding community. The…
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Cleveland Moto’s 25-year blueprint for surviving a shifting market
From Vespa demand to Moto Morini momentum, the West Park dealer shows why authenticity, community, and a thriving podcast audience…
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Beta USA expands brand presence with Scot Harden partnership and new media hire
Beta USA is sharpening its focus on brand visibility and rider engagement heading into 2026, announcing a new ambassador partnership…
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UK Harley-Davidson technician wins regional award
Dean Pearman took home the 2025 Technician of the Year award, a service competition open to H-D technicians from around…
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SuperMotocross champion Shimoda wins prestigious Japanese sports award
Coming off a championship run in the SuperMotocross 250 class, the Honda HRC Progressive rider was awarded a Japan Professional…
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Yamaha R9 named ‘Best Sportbike of the Year’ by Cycle World magazine
Cycle World recognized Yamaha’s newest SuperSport motorcycle, the YZF-R, as the best sport bike of 2025 for its street performance…
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Malcolm Stewart to appear at ProTaper booth during AIMExpo
ProTaper is bringing star power to AIMExpo 2026, announcing that Supercross standout Malcolm Stewart will host an autograph session and…
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Honda looks to continue its winning ways ahead of 2026 race season
American Honda's official race team looks to continue its success from last season, when the team took home three professional…
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Teri Lynn elected to MIC board; Robin Hartfiel wins re-election as industry faces 2026 headwinds
MIC members have elected Teri Lynn, U.S. sales director at Troy Lee Designs, to the MIC board of directors and…
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From tires to Harleys: How an entrepreneur found his niche in powersports
A nationwide auto tire franchisee turned Harley-Davidson dealership owner, Steven Towers is now the owner of five H-D stores across…
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Massimo plans to launch new fully enclosed, HVAC-equipped UTV
The Sentinel 1500 is still under development, and additional information regarding specs, features, and availability will be announced later in…
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Piaggio, Vespa top U.S. scooter market as dealer network expands
Piaggio Group Americas closed out 2025 as the top-selling scooter manufacturer in the U.S., capturing a 39% market share behind…
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Mathew Grynwald named 2025 AMA Motorcyclist of the Year
AMA says Grynwald, an attorney, was instrumental in helping pass an inherent risk law in Texas, a significant step in…
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ACCC blocks BRP’s proposed sale of Telwater to Yamaha
Australia’s ACCC watchdog has blocked the proposed sale of Telwater to Yamaha Motor Australia, keeping the Australian boat builder under…
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Sturgis HOF member launches custom-built bike project to help nonprofits
Vicki Sanfelipo started Project Guardians after winning a S&S V-Twin Evo in a raffle. Now, she's using the grand prize…
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Electric goes enduro: Stark to compete at Erzbergrodeo 2026
Electric motorcycle competitors will race alongside combustion-engine entrants; a battery-swapping point will be located where traditional refueling is.
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Kandi acquires U.S. electric off-road motorcycle brand Rawrr
Rawrr’s product line is expected to complement Kandi’s existing North American operations, creating opportunities for cross-selling and increased showroom traffic.
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SW-Motech to showcase its latest motorcycle accessories at AIMExpo
In addition to highlighting its latest products, the SW-Motech team will be on hand to discuss dealer opportunities, upcoming events,…
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Kubota expands RTV-X line with new long-bed workhorse UTV
Kubota used the Equip Expo stage to make a move dealers will care about most in the utility vehicle segment,…
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Octane Raises $100M in Series F funding round
The fintech company says it will leverage the funding round to accelerate market penetration and deepen its product offering for…
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