Latest News
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Over 140 entries to race during MotoAmerica’s Daytona Weekend
MotoAmerica has announced a total of 143 entries for the three classes that kick off the 2024 MotoAmerica Championship at…
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Yamaha expands bLU cRU support for 2024 ATV, SxS race season
Yamaha has announced significant expansions to its bLU cRU program for the 2024 Side-by-Side (SxS) and ATV racing seasons.
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10 years of hits and misses at AIMExpo
After attending AIMExpo in February, PSB reflects on what the trade show looked like this year and shares highlights from…
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Arctic Cat extends pre-order date to April 8 for MY25 snowmobiles
The new date allows snowmobile enthusiasts a chance to attend one of the demo events happening throughout North America before…
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Suzuki Manufacturing of America now subsidiary of Suzuki Motor
This organizational change will consolidate Suzuki's ATV sales and production arms, strengthening its overall ATV business in the U.S. and…
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Harley dealers recognized for customer service, dealer loyalty
Susquehanna Valley Harley-Davidson and Grand Teton Harley-Davidson were recognized with Bar & Shield awards for operational excellence in several categories.
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Husqvarna confirms Svartpilen 801 production for 2024
The all-new model will aim to deliver a combination of performance, agility, and contemporary style for the middleweight bike segment.
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MotoAmerica Live+ to exclusively broadcast Daytona 200
Brightcove will power the MotoAmerica Live+ streaming service, which will exclusively broadcast the Daytona 200 live.
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Video: George Chaconas of Performance Brokerage talks about 2024
PSB Editor Brendan Baker caught up with George Chaconas of Performance Brokerage Services at AIMExpo in February to discuss the…
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Polaris unveils 2025 snowmobile lineup
Polaris introduces its patented DYNAMIX suspension technology, a lighter RMK lineup, the new RMK SP and 650 Titan Adventure widetrack…
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2024 Harley-Davidson Icons and Enthusiast collections debut at Daytona
New to the Icons collection is the Hydra-Glide Revival model and new to the Enthusiast collection is the Tobacco Fade…
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Suzuki kicks off National Demo Tour at Bike Week
Suzuki is kicking off its 2024 Demo Tour with a full range of 2024 models to demo ride and will…
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Elvis Tribute Triumph and Gibson guitar fetch $20,000 for charity
A one-of-a-kind ‘Elvis Presley' Triumph T120 Bonneville with a matching Gibson Les Paul guitar recently sold for $20,000 at the…
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Octane completes 10th ABS transaction following recent milestones
The company closed a $300M securitization collateralized by its fixed-rate installment powersports loans issued through Roadrunner Financial.
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Scotland’s West Coast Harley-Davidson takes home fourth ‘UK & Ireland Dealer of the Year’ honor
The award was just one of five they received as part of the European Dealer Forum in Dusseldorf, Germany.
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Janus Motorcycles reveals Gryffin 450 Scrambler
The Gryffin 450 joins three other models in the Janus lineup: the Halcyon 450, Halcyon 250, and Gryffin 250.
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Registration opens for MIC Capitol Hill Fly-In in D.C.
The Capitol Hill Fly-In will take place April 29-30 and MIC members are only required to pay for lodging and…
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Bridgestone prepares for its largest racing presence at Daytona 200
Bridgestone will supply tires from its BATTLAX motorcycle tire line to 15 riders from seven different countries.
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Viral Brand teams up with Kimpex USA
Viral Brand is bringing its cutting-edge goggles and sunglasses to dealer shelves across the U.S. and Canada through a new…
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700Credit streamlines prequalification, credit application processes
The company works with MyApproval and RouteOne to enable dealers to work with prequalified customers at the top of the…
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