Latest News
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Suzuki reveals redesigned DR-Z models for 2025
Building the success of Suzuki’s renowned DR-Z series, the all-new DR-Z4S and DR-Z4SM deliver the ideal blend of performance, versatility,…
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EICMA: NIU shares software update, price drop for XQi3 electric dirtbike
The OTA update will be available immediately for the XQi3 Wild off-road dirt bike, and available in the coming weeks…
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EICMA: Honda unveils ‘EV Fun Concept’ and ‘EV Urban Concept’
The EV Fun Concept is Honda’s first electric sports model, scheduled to launch in 2025 in Europe. While the EV…
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Coffey’s Corner: How are dealers finishing the year strong?
By focusing on back-end revenue, community engagement, digital marketing and service optimization, dealers are positioning themselves for success.
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Royal Enfield reveals electric ‘Flying Flea’ brand at EICMA
The name originates from the motorcycle of the same name produced by Royal Enfield in the 1940s. Designed to be…
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Parts Unlimited named title sponsor of MotoAmerica Talent Cup
The Parts Unlimited Talent Cup will debut at the Red Bull Grand Prix of The Americas, March 28-30.
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Moto Morini reveals new 3 1/2 at EICMA
The new Moto Morini 3 1/2 looks classic and dynamic, with a shape that makes the bike appear thrust forward,…
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Denago names Jordan Mattingly national account rep
Mattingly brings several years of experience as a sales manager and working in a dealership to her new role.
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American Rider shares updates on Buell Super Cruiser
As Buell Motorcycles gets closer to production of its FXR-inspired Super Cruiser, scheduled for next fall, it has announced a…
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Honda reveals new V3 engine concept with electric compressor at EICMA
The water-cooled 75-degree V3 engine has been designed to be extremely slim and compact and features the world’s first electrical…
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Krämer Motorcycles debuts the GP2-890 XX hypernaked track bike at EICMA
Built for wheelies, not podiums, the Krämer GP2-890 XX will be ripping at tracks starting in Spring 2025.
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NPDA launches Powersports World streaming TV channel
The National Powersports Dealer Association (NPDA) has announced the launch of Powersports World, a free digital TV channel devoted exclusively…
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Honda donates 40 generators for Hurricane Helene relief efforts
Honda Powersports dealers work with American Red Cross to expedite delivery of generators to those in the affected region
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Muc-Off to showcase new products at EICMA
Muc-Off will showcase its full range of motorcycle cleaning, protection, and lubrication products at the 2024 EICMA Show in November.
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Segway to stream launch of new UTV model online November 7
Segway Powersports is inviting the industry and enthusiasts to join them online on November 7, 2024, as they introduce a…
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Yamaha pulls out of U.S. e-bike market
In a recent letter to its dealers, Yamaha Bicycles announced it will pull out of the e-bike business in the…
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Turning audience behavior into actionable insights
Cycle Trader analyzes its 2022−2024 site analytics and turns this information into actionable insights and practical tips for dealers to…
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BRP hits snowmobile production milestone in Finland
The company also announced that BRP Finland started producing all of its electric snowmobiles distributed worldwide.
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Motorcycle purchased with fraudulent check returned to dealership
A Central Texas motorcycle dealer is no longer out $23,000 after receiving a forged and fraudulent check for a Harley-Davidson.
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LeMans Corp. has impressive turnout for first NVP in Milwaukee
The 2024 North American NVP Product Expo at the newly expanded Baird Center highlighted the latest powersports innovations, solidifying its…
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