Top Stories
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GasGas unveils 16 new dirtbikes for 2024
The 2024 motocross and cross-country models will be delivered to GasGas dealerships in August. Enduro riders will be just a…
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Best-In-Class – New Unit Sales: Jet City Harley-Davidson
Terry Thompson, sales manager of Jet City Harley-Davidson, explains how the dealership boosts new unit sales through its sales programs…
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Ninja ZX-10R and Z900 return to Kawasaki’s 2024 motorcycle lineup
The Ninja ZX-10R and Ninja ZX-10R KRT Edition supersport will be available in both ABS and non-ABS versions. The Z900…
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Greenger partners with DRT Racing for youth supermoto series
This partnership will help propel young riders to a new level and mold them into future supermoto professionals while also…
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Polaris to acquire Walker Evans Enterprises
Polaris announced recently that it has reached an agreement to buy the manufacturer of many of its higher-end shock absorbers…
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Unlimited Off-Road Racing Series releases 2024 schedule
The 2024 Unlimited Off-Road Racing Series will include The Parker 400, The BFGoodrich Tires Mint 400 and The California 300…
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Gates launches new G-Force WorkHorse CVT belt for ORVs
Gates says its WorkHorse belts provide high operating performance and excellent heat resistance for better durability and load-carrying capability.
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U.S. Senate honors 50 years of MSF
10,000,000 motorcyclists have taken the Basic RiderCourse taught by MSF RiderCoaches in the last 50 years.
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Polaris unveils Ranger UTV and other 2024 off-road models
When we got the invite to attend the Polaris' summer dealer meeting in Nashville, we were excited get together with…
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Harley up a percentage point in North America for Q2
North America retail performance was up 1%, driven by strength in core categories such as Grand American Touring and Cruiser,…
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Synchrony returns as Platinum sponsor of the 2023 Accelerate Conference
Synchrony’s programs aim to drive increased sales at your dealership, cultivate lasting relationships, enhance the customer experience, and meet the…
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Yamaha reveals 2024 ATV and Side-by-Side lineup
Yamaha has introduced a wide array of new ORVs that meet the demands of enthusiasts and fit many jobsite and…
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AMA thanks all involved in 2023 Vintage Motorcycle Days event
The event is one of the largest single-weekend events in all of motorcycling, including North America’s largest motorcycle swap meet,…
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Sturgis announces fundraiser to help kids with cancer
Motorcyclists who participate in the “Ride for Kids to The Chip” fundraiser will be offered multiple perks, including special access…
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LIQUI MOLY USA partners with Florida Ski Riders
The Florida Ski Riders promotes the PWC lifestyle, generating awareness of the joys of personal watercraft riding while improving the…
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Last chance to nominate dealers, industry leaders for Accelerate awards
Powersports Business will accept 2023 Accelerate Conference 40 Under 40, Women With Spark, and Best-In-Class award nomination forms through July…
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Sea-Doo sets date for 2024 model year launch
More than 2,500 dealers are expected to converge at Club BRP this year, coming from around the globe to see…
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Yamaha launches year-long celebration of 50 years of the YZ
Yamaha is excited to share the story of the YZ and will continue to look back to iconic moments during…
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Automotive veterans enter powersports industry
Mike and Lisa Ward, part of the Classic Chevrolet automotive family, a well-established automotive dealership in Grapevine, Texas, have acquired…
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Suspects crash truck into Manchester dealership, steal motorcycles
According to NBC Connecticut, suspects recently crashed a truck into Manchester Honda KTM Husqvarna, then stole motorcycles and generators.
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