Side-by-Side
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Polaris debuts limited-edition RZR Pro R Ultra with race suspension tech
This limited-production model brings race-developed suspension technology to the showroom floor with the industry’s first factory-integrated electronically controlled hydraulic locking…
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Data analysis: UTV market sales fall 7.2% in 2024
Research performed by Minneapolis‑based firm Power Products Marketing shows that the North American UTV market dropped more than 7% in…
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Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range
With new sport side-by-sides, refreshed ATVs and an expanding premium utility portfolio, Kawasaki’s 2026 ORV strategy positions dealers to cover…
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BRP reports strong Q3 as new ORV lineup drives gains; dealers increasingly confident
The new 2026 utility lineup — including the Defender HD11 and the Outlander Backcountry 4x4/6x6 — was the standout of…
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Polaris targets another Dakar win with 2026 RZR Factory Race Team announcement
For dealers, the announcement reinforces Polaris’ global racing ambitions — and the halo effect that competitive success brings back to…
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Toyota reveals high-performance Scion 01 SxS concept
Developed by Toyota’s North American engineering team, the Scion 01 packs a high-output turbocharged four-cylinder hybrid engine drawn from Toyota’s…
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Maine dealership transitions to new ownership as longtime GM takes the helm
See how this Sanford, Maine dealership continues its growth and customer-focused legacy under the familiar leadership of Kevin Normand.
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Honda to spotlight innovation at AIMExpo 2026, invests $9.6 million in ATV plant
As Honda prepares for AIMExpo and invests in U.S. manufacturing, both initiatives underscore its commitment to dealer relationships, American production,…
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Kawasaki announces its 2026 Mule lineup
The OEM returns the Mule Pro-FX 820 and the Mule Pro-FXT 820 for the 2026 model year, with the latter…
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Polaris continues its 2026 off-road offerings with new RZR, Ranger models
Polaris expands its off-road lineup for the 2026 model year with several RZR upgrades and two all-new Ranger XD 1500…
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Polaris’ military UTV named finalist in ‘Coolest Thing Made in Minnesota’ contest
Polaris has advanced to the final round of the Coolest Thing Made in Minnesota contest with its MRZR military-grade side-by-side,…
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Vanderhall begins deliveries of electric Brawley GTS, strengthens dealer network
The Brawley GTS, priced from $49,950, introduces a fully enclosed, climate-controlled four-seat cabin to the off-road EV segment, targeting riders…
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Yamaha releases its 2026 side-by-side lineup
Yamaha continues its off-road rollout, blending performance and reliability with the release of the all-new Wolverine and Viking side-by-sides.
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Sheridan Powersports named U.S. Can-Am ATV and SSV Dealer of the Year at Club BRP
During the global reveal of the 2026 Can-Am and Sea-Doo lineups, BRP shone a spotlight on some of its high-performing…
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UTV Source to celebrate ‘National UTV Day’ on August 18
UTV Source, a supplier of UTV and SXS parts and accessories, aims to create an annual tradition that celebrates both…
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Segway Super Villain SX20T takes on Vegas to Reno – dealers can watch it live
Thanks to Star Stream’s “In-Motion Live Video” system powered by Starlink, viewers can watch the action unfold in real time—direct…
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Kawasaki supercharges the sport SxS segment with 2026 Teryx4 and Teryx5 H2 lineup
Featuring a factory-installed, 999cc in-line four-cylinder supercharged engine producing 250 horsepower and 146 lb-ft of torque, the new H2 models…
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Polaris recalls Ranger XP Kinetic and Pro XD Kinetic ROVs due to fire hazard
According to Polaris, a cracked filter may allow water intrusion into the high-voltage charging harness, potentially leading to a short…
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SDR Motorsports appoints industry veteran Bryatt Fischer as VP of sales and marketing
Fischer joins the Mesa, Arizona-based company with a strong background in marketing, sales, and product development.
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Tennessee dealership hosts benefit ride to support Kentucky tornado survivors
Communities across East Tennessee came together Saturday, June 7, to support tornado survivors in London and Somerset, Kentucky, with a…
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