News
-
RumbleOn rebrand signals back-to-dealer focus after Q2 challenges
RumbleOn has officially rebranded as RideNow Group in a strategic move aimed at strengthening its powersports dealership operations, following a…
Read More » -
UTV Source to celebrate ‘National UTV Day’ on August 18
UTV Source, a supplier of UTV and SXS parts and accessories, aims to create an annual tradition that celebrates both…
Read More » -
Honda partners with nonprofit to support wildlife heritage
The SCWA, which operates the nation’s largest wildlife education center, will receive Honda ORVs for its habitat restoration and conservation…
Read More » -
Priority One adds real-time tracking to EZ-Sign digital signature platform
According to Priority One, the platform eliminates shipping delays for physical documents, reduces errors, adds security, and helps ensure consistent…
Read More » -
Segway Super Villain SX20T takes on Vegas to Reno – dealers can watch it live
Thanks to Star Stream’s “In-Motion Live Video” system powered by Starlink, viewers can watch the action unfold in real time—direct…
Read More » -
Vintage Motorcycle Days 2025 draws tens of thousands, celebrates Suzuki milestones
The AMA Vintage Motorcycle Days remain a major draw for the powersports community each summer, serving as both a celebration…
Read More » -
Arctic Cat restarts snowmobile, SxS production at Minnesota facility
Three months after its acquisition, Arctic Cat has resumed production on both snowmobiles and UTVs at its manufacturing facility in…
Read More » -
Suzuki reveals 2026 GSX-R1000/R and 40th anniversary GSX-R editions
The GSX-R story began in 1985 with the debut of the GSX-R750, a groundbreaking sportbike that brought race-level technology to…
Read More » -
Indian Motorcycle’s Gray inducted into Sturgis Hall of Fame
Gray was instrumental in developing the Indian FTR750, which brought Indian Motorcycle back into racing and helped it win eight…
Read More » -
Three of Honda’s EV concepts take home Red Dot Design Awards
Two electric motorcycles, the EV Fun and the EV Urban, and Honda's micromobility vehicle, the eQuad, all took home Red…
Read More » -
H-D set to launch all-new, more ‘accessible’ Sprint at under $6K
During a July 30 2Q earnings call, Harley-Davidson CEO Jochen Zeitz says the company plans on releasing the new entry-level…
Read More » -
Maxxis supercharges dealer incentives with nationwide rollout of ‘Accelerate’ program
If you're a brick-and-mortar dealer already stocking Maxxis and committed to delivering top-notch customer service, this could be your next…
Read More » -
Grand opening welcomes Young Powersports Euro to Utah community
What is now its 11th location across three states, Young Powersports officially opened its newest dealership, Young Powersports Euro.
Read More » -
Stark reveals updated VARG MX 1.2 electric motocross bike
Stark is touting more range, smarter connectivity, and rider-driven refinements that highlight the new model.
Read More » -
Colby Raha breaks another world record at Sturgis
Motocross daredevil Colby Raha successfully launched 205 feet on a Harley V-Twin Motorcycle at the Record Breakers event at the…
Read More » -
Suzuki doubles KingQuad warranty to four years in new ‘4x4x4’ promotion
Dealers looking to boost ATV floor traffic this fall may find the 4x4x4 campaign offers compelling messaging — pairing a…
Read More » -
Harley beats Wall Street revenue estimates in Q2 despite sales drop
Harley-Davidson exceeded revenue expectations in Q2 2025, but profits and motorcycle sales fell sharply as the company navigates soft demand,…
Read More » -
KTM launches 2026 Cross Country collection
In addition to its XC collection released on Aug. 4, KTM dropped its 2026 enduro lineup on June 8, which…
Read More » -
Yamaha reports ‘demand lag’ for powersports and marine segments in Q2
Yamaha Motor Co., Ltd. reported softer sales and profits in Q2 2025 as global demand cooled across key powersports categories…
Read More » -
How dealerships can power up summer fun for riders
Susan Medrano of Synchrony Outdoors suggests dealers take advantage of heavy miles put on vehicles during summer months, and how…
Read More »