News
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Parts Unlimited, Drag Specialties announce new sales reps
Parts Unlimited and Drag Specialties have announced their newest sales reps additions, covering the Northeast region. For Parts Unlimited, Patrick…
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MSF selected by Lime as Ride Education and Safety Consultants for e-moped rentals
Lime has partnered with the Motorcycle Safety Foundation (MSF) to consult on the design of safety lessons for users of…
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Progressive IMS Outdoors announces 2021 tour venues, first Raft of Tour-wide exhibitors
Progressive IMS Outdoors has announced this year’s host venues and key brands attendees for the 2021 tour. The newly rebranded…
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Ironman Raceway 2021 schedule announced
Ironman Raceway has announced its 2021 schedule featuring four events including an AMA Mid-East Loretta Lynn Area Qualifier, Lucas Oil…
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MIC Board of Directors re-elects officers
The Motorcycle Industry Council (MIC) Board of Directors has announced it has elected Paul Vitrano to continue serving as its…
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RollickDR, industry’s first digital retailing solution, launches
Austin-based Rollick announced today the launch of its industry-first digital retailing solution, RollickDR, geared towards transforming how powersports dealers and…
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Snocross champions crowned as season ends
After no doubt what was an unprecedented season, the 2021 Amsoil Championship Snocross series, powered by Ram Trucks, has officially…
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Motosport continues partnership with Motocross for 2021 season
MX Sports Pro Racing has announced the return of MotoSport.com as the “Official Online Retailer” of the 2021 Lucas Oil…
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Yamaha Outdoor Access Initiative contributes more than $350k in 2020
Yamaha Motor Corp. has announced the completion of the 2020 Yamaha Outdoor Access Initiative (OAI) grant cycle with funding decisions…
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OFSC announces ‘strong snowmobiling season’ despite challenges, offers advice for other trail systems
The Ontario Federation of Snowmobile Clubs (OFSC) has announced its appreciation to the 6,000 volunteers whose trail-building expertise and operational…
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Waukon Harley-Davidson changes ownership to Iron Hill Harley-Davidson and Iron Hill Powersports: report
Two longtime employees now own the shop they once came to work for. Waukon Harley-Davidson and Waukon Powersports in northeasten…
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Taiga Motors announces plans for mass production facility
Taiga Motors has announced plans to build a mass production assembly facility in the City of Shawinigan, Québec. The first…
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Vespa Brooklyn named No. 1 North American dealer
Throughout 2020 seemingly every consumer was focused on being able to socially distance safely, while still enjoy the freedoms they…
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Ski-Doo announces LinQ Lock
BRP’s LinQ accessory system has taken a step forward in making it easy to customize recreational products for individual needs,…
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2021 Kawasaki KLX300 test review via Rider
Kawasaki’s new affordably priced dual sport bike fills a crucial part of Kawasaki’s off-road lineup, providing a financially accessible entry…
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Diamondback Harley-Davidson hosts 6th annual Easter egg hunt and cook-off: report
Throughout a weekend that for many involves faith and family, Diamondback Harley-Davidson in Oklahoma will host its 6th annual Easter…
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Triumph, Distinguished Gentleman’s Ride celebrate 10th anniversary
Triumph Motorcycles have been proudly supporting the Distinguished Gentleman’s Ride for the last 8 years, which has brought together over…
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Optimus Ride, Polaris announce partnership to create fully autonomous GEM electric vehicles
Optimus Ride and Polaris have announced a partnership to bring fully autonomous Global Electric Motorcar (GEM) vehicles to market. Under…
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Multiple states snowmobile fees could increase next season: reports
After a 2020 that saw many flock to the powersports industry as large gatherings were either postponed or cancelled, several…
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Serial 1 e-bike deliveries to begin in April, dealer fleets arriving now
In December Powersports Business detailed a new partnership between Serial 1 and Harley-Davidson, effectively creating a new lineup of e-bikes…
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