Harley-Davidson
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Sonic Powersports tops 1,100 bike sales at Sturgis
Across its five dealerships in the Black Hills, including flagship locations Black Hills Harley-Davidson and the newly opened Sturgis Harley-Davidson,…
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LiveWire launches ‘Twist & Go’ promotion, adds rider-friendly features to S2 lineup
For dealers, the combined push reflects LiveWire’s strategy to grow ridership by lowering the barrier to entry while improving the…
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What dealers need to know about Harley-Davidson’s new finance partnership
By shifting its financing structure, Harley-Davidson says it will strengthen its balance sheet and reduce risk, while maintaining financing support…
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Dealer buys fourth Harley-Davidson dealership
In what is now his fourth Harley-Davidson dealership acquisition in the last two years, Steven Towers says he remains bullish…
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H-D set to launch all-new, more ‘accessible’ Sprint at under $6K
During a July 30 2Q earnings call, Harley-Davidson CEO Jochen Zeitz says the company plans on releasing the new entry-level…
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Colby Raha breaks another world record at Sturgis
Motocross daredevil Colby Raha successfully launched 205 feet on a Harley V-Twin Motorcycle at the Record Breakers event at the…
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Harley beats Wall Street revenue estimates in Q2 despite sales drop
Harley-Davidson exceeded revenue expectations in Q2 2025, but profits and motorcycle sales fell sharply as the company navigates soft demand,…
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Harley-Davidson names new CEO as Zeitz prepares exit
Harley-Davidson has announced that Artie Starrs will become its next president and CEO, effective October 1, 2025. He is currently…
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Harley-Davidson to sell over $5B of existing retail loans to KKR, PIMCO
Harley-Davidson will use the $1.25B of cash freed to reinvest, reduce $450 million of debt and return $500 million to shareholders.
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H-D dealerships holding limited-edition bike giveaway at Sturgis
Only a few of the 26 special edition Low Rider S bikes are still available, with one to be awarded…
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LiveWire e-motorcycles available for training at California riding academy
Bartels’ Riding Academy students can ride on the S2 Mulholland and the S2 Alpinista, both of which have been specially…
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Thousands attend annual Harley-Davidson event in Milwaukee
The Harley-Davidson Homecoming Festival featured a performance by Chris Stapleton, but the sold-out show at Veterans Park was cut short…
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Colorado Harley dealer shuts down after 25 years, marking another closure in challenging market
High Country Harley-Davidson, a well-known dealership with locations in Frederick, Colorado, and Cheyenne, Wyoming, has announced it will permanently close…
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Milwaukee and West Bend H-D gear up for 2025 Homecoming Rally under new ownership
This year’s festivities kick off July 10 and mark the first Homecoming Rally for both store's new ownership under Scott…
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Florida group expands into Harley’s heartland with acquisition of dealerships
Led by industry veterans Scott Fischer and John Greene, SFE brings more than 40 years of dealership expertise to the…
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Australian dealer group finds buyers amid restructuring, majority of stores to stay open
Peter Stevens Motorcycles—long one of Australia’s largest multi-brand dealer groups—entered voluntary administration in May 2025 amid mounting financial pressure, according…
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Harley-Davidson kicks off Homecoming Festival July 10
The annual festival is packed with entertainment, events, and live music, including headliners Buckcherry, Chris Stapleton, and Hank Williams Jr.
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Evan Schipper acquires Gateway Harley-Davidson, merges with Doc’s to form St. Louis Harley-Davidson
The transaction was facilitated by Performance Brokerage Services, marking Schipper’s fourth Harley-Davidson dealership deal with the firm.
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Motorcycle industry unites on Capitol Hill for 2025 Ride to Work Day
The event marks a growing collaboration between the AMA, MIC, and federal leaders to ensure that motorcycles — and those…
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Ohio city council approves Harley dealer for one-day tattoo fundraiser
Rock-N-Roll City H-D is featuring tattoo artists from 252 Tattoo for the event. Ten percent of all profits will be…
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