Dealers
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Attack Yamaha Racing takes on Daytona 200 with Xavi Fores
Xavi Fores will head Yamaha's campaign for top honors aboard the Yamaha R6 at the Daytona 200. The 2023 MotoAmerica…
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Ski-Doo reveals 2025 lineup at Global Product Reveal in Quebec
Powersports Business joined Snow Goer magazine in Quebec, Canada, this week to attend the 2025 Ski-Doo Global Product Reveal.
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Florida dealer purchases bankrupt Cake’s U.S. inventory of e-bikes
Michael Joyce, managing partner of Emoto, an e-bike dealership in St. Petersburg, Florida, was recently interviewed by tech startup website…
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Lucas Oil names CEO and president
The company has announced the promotion of Morgan Lucas to chief executive officer and Katie Lucas to president.
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Together, spouses handle it all at Panama City dealership
Jennifer Moore discusses working with her spouse and how she runs the service department.
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Triumph unveils 2024 Tiger 1200
The 2024 Tiger 1200 family features refinements to the engine, enhanced comfort and ergonomics, improved cornering ground clearance, a reduced…
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LCC Powersports founder William Heishman passes
He was known as “Wild Bill” throughout Missouri and parts of metro Kansas City, not only for his racing career…
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Serial swindler busted after hitting multiple powersports dealerships
PSB's 2023 Best In Class dealership award winner Simply Ride in Eden Prairie, Minnesota, was one of Wooten's victims.
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CDP gives Yamaha ‘A’ score for transparency on climate change
The company is recognized for leadership in corporate transparency and performance on climate change by the global environment non-profit CDP,…
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NPA names Pacific Northwest territory sales manager
Jason Wilson was previously a general sales manager at a Portland dealership and is now the TSM for Alaska, Idaho,…
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Powersports Business recognizes 2023 Best In Class winners
These dealerships were recognized at the 2023 Powersports Business Accelerate Conference for their accomplishments and efficient practices.
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PSB reveals 2024 Nifty 50 winners
We received well over 50 new or updated product submissions for the 2024 Nifty 50. We whittled it down to…
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Two motorcycles stolen from Texas dealership
A break-in also occurred at a different dealership in a nearby town and the suspects are likely the same.
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Rider Magazine reviews the 2024 Moto Morini Calibro
The model was released at AIMExpo, along with the 2025 Moto Morini X-Cape 1200 adventure bike, the 2025 Corsaro 750…
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LiveWire shares 2023 Q4 and full year financial results
In 2023, the company launched the Del Mar, the first model of its S2 platform, which played a role in…
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NCMDA to hold its annual meeting this weekend
The hotel room block is completely sold out, but NCMDA says sister properties nearby may still have rooms available for…
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EVS Sports moves headquarters to Nevada
The company was founded in 1985 and now develops protective gear products for the majority of today's extreme sports athletes,…
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Yamaha Bicycles names new sales and marketing reps, announces sales program
New to the U.S. market in 2017, the Yamaha Bicycles business has grown steadily while adding models and building its…
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Suzuki and H.E.P. Motorsports launch 2024 RM Army Boot Camps
The RM Army Boot Camps were launched in 2023 to offer Suzuki MX bike owners the chance to ride, learn…
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MOMS Jericho Super Center to host Grand Opening
MOMS acquired a 61,000 square foot building that previously housed a grocery store and is transforming it into the region’s…
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