Dealers
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BRP celebrates 20 years of innovation and growth
BRP has grown from 7,500 to 23,000 employees in 26 countries and with a network of nearly 3,000 dealers worldwide,…
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MSF and ATV Safety Institute share rider safety tips
As customers gift electric bikes, dirt bikes and ATVs during the holiday season, the MSF and ATV Safety Institute share…
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Spirit of Sturgis TT race added to Sturgis Rally and AFT schedule
The race is scheduled for August 11, 2024, coinciding with the final Sunday of the 84th Annual City of Sturgis…
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RIVA Motorsports dealer group expands alongside space industry
The dealer group acquired RIVA Motorsports Space Coast, which has served the Titusville area for over 30 years and sits…
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Kubota reveals 2024 Sidekick UTV
The Sidekick can carry 1,000 pounds and tow up to 2,000 pounds, and its 54 horsepower gasoline engine produces speeds…
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FLY Racing shares Grassroots Giveback initiative
The company donated a total of $32,776.57 in 2023 and hopes to continue the gift of giving in 2024.
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Will new minimum wage laws impact your state on Jan. 1?
Employers in nearly two dozen states will face higher wage costs beginning Jan. 1, 2024, as new minimum wage laws…
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Comoto Family of Brands names president and CEO
Zach Parham's passion for powersports started at his parent's business, J&P Cycles, which is now owned by Comoto.
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Identifying today’s powersports buyers and new opportunities for dealers
Contributing writer Ryan Kloppe analyzes monthly motorcycle registration data from 2023 to share insight about the current market and what’s…
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Keeway America now distributes Benelli in U.S. as sole co-owner
Benelli motorcycle models will arrive in the U.S. in Q1 of 2024 and Keeway products will be available to the…
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Powersports dealer group seeking new board members for 2024
While the organization seeks board candidates from around the country, it would especially welcome ones from the Northwest, Southwest/California and…
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Dealer speaks on benefits of accountability and 20 groups
Co-Manager Darren Bajurin encourages dealers to get involved in a 20 group and compare sales and processes and make commitments…
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Denago welcomes new sales and marketing managers to its team
The company has hired Frank Renick as a regional sales manager and Steve Lawler as marketing manager.
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New Jersey powersports/auto dealership goes up for auction
The former site of the Muller Powersports and Certified Cars, a popular dealer in Phillipsburg, New Jersey, is scheduled to…
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Windy City Motorcycle to launch two Chicago-area Polaris dealerships
The dealer group plans to operate out of two locations in the Chicago market – Villa Park, Illinois, and Saint…
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Barbara Wilkins of Wilkins Harley-Davidson passes at 93
Barbara opened Wilkins Harley-Davidson of Barre, Vermont, with her husband after he returned from World War II in 1947.
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Nifty 50 nominations due Friday!
This is the last week to submit product nominations, so we invite you send in your nomination form today!
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Recap: 2023 Accelerate Conference and PSB Honors Awards
Dealers gathered in Dallas at the beginning of November to network and learn new perspectives, practices and ideas from industry…
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NPDA: Succession planning webinar set for Jan. 11
The National Powersports Dealer Association (NPDA) will host a webinar, "Planning for Powersports Exit & Succession in Today’s Environment," on…
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Sherco USA hires powersports industry veteran as western sales manager
Bill Anderson will play a pivotal role in expanding Sherco's presence across the western region of the United States.
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