Dealers
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Royal Enfield shares Build. Train. Race. third round results
The third round of the BTR 2024 season was held at The Ridge Motorsports Park this past weekend in Shelton,…
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Cycle Trader shares new and used motorcycle market insights
By looking at Cycle Trader's data, dealers can understand what customers want and improve inventory mixes, marketing, and customer service…
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Moto Morini unveils 2025 Calibro models
The Calibro is available now and the Calibro Bagger will arrive in August.
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Segway launches lifetime factory powertrain warranty
Under the new, standard, non-transferable manufacturer's warranty, internal engine and transmission components are now protected on all 1000cc and above…
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Husqvarna reveals new generation TC 85 for 2025
The competition-focused machine is now built around an all-new chassis that offers improvements to handling and stability, while an updated…
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Rockford Fosgate named motorcycle audio sponsor of Sturgis Motorcycle Rally
Rockford Fosgate is the "Official Motorcycle Audio Sponsor" of the Sturgis Motorcycle Rally which will be held Aug. 2-10. The company will…
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PSB releases latest magazine edition
This month, we cover a range of exciting news from dealers, OEMs, aftermarket companies, and so much more!
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Larry Huffman, AMA Motorcycle Hall of Famer, passes
Huffman was American motorcycling’s most legendary AMA Supercross and motocross announcer and commentator, nicknamed the “Supermouth." He passed away at…
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NPA celebrates National Powersports Month
NPA encourages powersports businesses and people in the industry to share in the celebration and education of everything powersports during…
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Namura Technologies supports Pro Motocross Championship
The Minnesota-based company is an aftermarket engine component manufacturer of pistons, rings, gaskets, connecting rods, and bearings for powersports vehicles.
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ENGWE unveils moped-style e-bike
The M20 2.0 offers upgrades under the concept of “Double Is Better Than Single," which includes double batteries for extended…
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Can-Am teams up with two inaugural PBR teams
Can-Am has announced a multi-year partnership with two inaugural Professional Bull Riders teams, the Austin Gamblers and the Ariat Texas…
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Snowmobile sales trends dip after warm winter
The International Snowmobile Manufacturers Association (ISMA) has reported a 9.7% decrease in snowmobile sales worldwide for the 2024 selling season (May 1,…
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Rider’s Advantage acquired by automotive company
Rider's Advantage has been acquired by APCO Holdings, a provider and administrator of automotive finance and insurance products and home…
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Sea-Doo shares PWC safety tips to remind customers of before 4th of July weekend
This year, the National Marine Manufacturers Association estimates that 100 million people will go boating, which means a lot of…
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Harley-Davidson to kick off Homecoming Festival July 25
The festival is packed with entertainment, events, and live music, with Veterans Park headliners The Red Hot Chili Peppers, Jelly…
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Ducati unveils the DesertX Discovery
Ducati shares that its 2025 DesertX Discovery, with a new Thrilling Black and Ducati Red livery, features "full optional" equipment and components…
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Suzuki doubles factory warranty on KingQuad ATVs
Current Suzuki motorcycle, ATV, and scooter owners who purchase a new KingQuad ATV may also qualify for the just-announced $250…
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Power Hour: Rollick and the Future of Buying
Editor Brendan Baker connects with Rollick's Co-founder and Chief Revenue Officer Jason Nierman and VP of Dealer Development Chris Yeloushan…
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Taiga partners with FreedomRoad Financial
Taiga has partnered with FreedomRoad Financial to give U.S. dealers financing options for its electric snowmobiles and PWC.
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