Dealers
-
Zero Motorcycles expands global footprint, names new PR partner
The shift of key global functions from Scotts Valley, California, to Zero’s European headquarters marks a strategic evolution for the…
Read More » -
Young Powersports rallies volunteers to aid homeless teens in Utah
The event, held this evening at Young Powersports XL Centerville, will bring together volunteers from the Young Automotive Group, community…
Read More » -
RideNow Chandler earns Sea-Doo’s U.S. Dealer of the Year Award
The dealership’s customer-first approach and strong local relationships with boaters in the Phoenix area played a key role in earning…
Read More » -
The dealer playbook for an uncertain economy
Industry veteran Melissa Coffey writes about how powersports dealers can weather the storm and adapt their business during a down-market…
Read More » -
Massimo deploys Claude AI to strengthen dealer, customer support
The company says the move is designed to improve efficiency across sales, supply chain, finance, marketing, and customer service, while…
Read More » -
MIC: Consumer confidence slips in August, big-ticket buying signals mixed
Buying conditions for durable goods — which include motorcycles, ATVs, and other powersports vehicles — dropped to their weakest point…
Read More » -
Survey highlights loan calculation errors, compliance struggles across lending industry
Carleton, a provider of compliant loan calculation and disclosure solutions, has released results from a nationwide survey showing widespread calculation…
Read More » -
Personal planning moves under One Big Beautiful Bill
CFPs Brad Stanek and Paulina Matel at Morgan Stanley lay out the personal financial planning moves every dealership owner should…
Read More » -
NPDA DealerConnect sees attendance boost, sets stage for PSB’s Accelerate 2026
Held September 21–23 at the Hilton Columbus Downtown, DealerConnect 2025 drove home its message as “a meeting for dealers, by…
Read More » -
Vanderhall begins deliveries of electric Brawley GTS, strengthens dealer network
The Brawley GTS, priced from $49,950, introduces a fully enclosed, climate-controlled four-seat cabin to the off-road EV segment, targeting riders…
Read More » -
Minnesota BRP dealership acquired by Bradford Powersports
Bill Bradford purchased Brother's Motorsports on Sept. 23, nearly three years after the entrepreneur purchased his first powersports dealership in…
Read More » -
Triumph adds new race-ready TF 450-X to its 2026 off-road lineup
With a 62.4 PS peak power at 9,500rpm, Triumph says its newest 450cc four-stroke single delivers the best power-to-weight ratio…
Read More » -
McGrath Harley-Davidson in Iowa acquired, renamed Key City Harley-Davidson
McGrath Dubuque Harley-Davidson has been sold by Mike and Pat McGrath to John Jennerjohn and Brody Meier, according to Performance…
Read More » -
Vreeland’s Harley-Davidson to close after 35 years in Pennsylvania
Vreeland’s Harley-Davidson, a longtime dealership in Bloomsburg, Pennsylvania, will close its doors on September 30 after more than three decades…
Read More » -
Dealers get faster, smarter F&I with Priority One–Lightspeed partnership
Dealers using Lightspeed’s dealer management system can now connect customers to financing faster and with greater security, thanks to a…
Read More » -
Sheridan Powersports named U.S. Can-Am ATV and SSV Dealer of the Year at Club BRP
During the global reveal of the 2026 Can-Am and Sea-Doo lineups, BRP shone a spotlight on some of its high-performing…
Read More » -
The Turn Around Project: Episode 3 — reflections, roadmaps and results
In episode three of the Turn Around Project, Max Materne lays out a six-step plan to revive the struggling dealership…
Read More » -
Accelerate Conference session to spotlight workplace culture
The upcoming Powersports Business Accelerate Conference will feature insight from industry consultant Matt Heller on how to improve your dealership's…
Read More » -
Find It Now USA expands with new office, team members, and GPS products
Find It Now USA (FIN), a leading provider of GPS-enabled powersports security systems, has expanded its operations with a new…
Read More » -
Legendary Harley-Davidson Dealer Group acquires Windy City Motorcycle Company
Founded in 2000 by Ozzie and Jill Giglio, Windy City grew from a single Harley-Davidson dealership in Villa Park into…
Read More »