Dealers
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NMSF renews sign language interpreter grant for MSF training
The fund is intended to make motorcycle safety training classes more accessible to the deaf and hard of hearing community.
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Husqvarna reveals 2026 dual-sport lineup
The 2026 Husqvarna FE 350 and FE 501 models will arrive at authorized dealers starting in the fall.
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Denago Powersports surpasses 100 U.S. dealers
The company, which specializes in affordable, family-oriented ATVs and dirt bikes, is now represented in dealerships nationwide.
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Department of Commerce expands tariffs on steel and aluminum
The expansion now reaches beyond raw metals to a variety of finished goods, meaning powersports parts and accessories could fall…
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Moto Morini U.S. sales surge 82% as 2026 models hit showrooms
Moto Morini is accelerating its U.S. momentum with year-to-date retail sales up 82%, driven by an expanding dealer network and…
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Former sales manager accused of $9K theft from Pennsylvania dealership
According to court documents, 39-year-old Orin Wolfe Taylor of DuBois resigned from the dealership in June after sending an email…
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Why the pre-owned market is leading the pack in 2025
With new-unit sales declining across key segments, pre-owned powersports vehicles are picking up steam and are becoming this year's most…
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Off-road legend John Penton celebrates 100th birthday
The powersports industry is celebrating a milestone few can match. Off-road motorcycle pioneer John Penton turned 100 years old on…
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NPA to lead dealer education sessions at NPDA DealerConnect
With the pre-owned market driving much of today’s industry activity, NPA is set to deliver two exclusive, one-hour sessions designed…
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Transax launches AI Sales Agent to boost dealer efficiency
Unlike generic automation tools, Transax says its AI Sales Agent is programmed to handle dealership-specific scenarios.
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Recreatives Industries adds $2M floor plan and retail financing program
The financing will lower entry barriers for new Max ATV dealers, enhances stocking power for existing dealers, and positions Recreatives…
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Husqvarna Mobility unveils its 2026 enduro lineup
All four machines are designed to perform on every kind of terrain, and features new graphics, radiator shrouds, rear fender,…
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Dealer buys fourth Harley-Davidson dealership
In what is now his fourth Harley-Davidson dealership acquisition in the last two years, Steven Towers says he remains bullish…
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Dealer Spike and Blackpurl partner to streamline dealer inventory management
he integration connects Dealer Spike websites directly with the Blackpurl 2 cloud-based dealership management system, allowing units to flow seamlessly…
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Can-Am reveals new Outlander electric ATV and next-gen Defender SxS
BRP is taking a two-pronged approach to the future of powersports. On one side, the company is pushing ahead with…
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Report finds Canada has 142,000 kilometers of powersport trails
A new national study reveals that Canada’s off-road trail network is among the largest in the world, encompassing over 142,000…
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Denago targets next generation with affordable Mudhawk youth ATVs
With many dealers reporting growth in entry-level and youth powersports segments, affordable ATVs like Denago’s Mudhawk 6 and 10 FI…
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RumbleOn rebrand signals back-to-dealer focus after Q2 challenges
RumbleOn has officially rebranded as RideNow Group in a strategic move aimed at strengthening its powersports dealership operations, following a…
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Priority One adds real-time tracking to EZ-Sign digital signature platform
According to Priority One, the platform eliminates shipping delays for physical documents, reduces errors, adds security, and helps ensure consistent…
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Segway Super Villain SX20T takes on Vegas to Reno – dealers can watch it live
Thanks to Star Stream’s “In-Motion Live Video” system powered by Starlink, viewers can watch the action unfold in real time—direct…
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