ATV
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Denago brings in industry veteran to run parts and services
With more than 25 years of experience in the powersports industry, John Lawson will oversee all aspects of parts inventory,…
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Polaris Q3 sales rise 7% to $1.8 billion
Coming on the heels of the majority sale of its Indian Motorcycle brand, Polaris posted a successful third quarter, driven…
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Can-Am expands partnership with MeatEater to promote outdoors
Rinella and his crew reach millions of hunters, anglers, and outdoor enthusiasts, many of whom are ideal customers for Can-Am’s…
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Massimo deploys Claude AI to strengthen dealer, customer support
The company says the move is designed to improve efficiency across sales, supply chain, finance, marketing, and customer service, while…
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Sheridan Powersports named U.S. Can-Am ATV and SSV Dealer of the Year at Club BRP
During the global reveal of the 2026 Can-Am and Sea-Doo lineups, BRP shone a spotlight on some of its high-performing…
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Yamaha releases 2026 ATV lineup, including 70th anniversary models
Yamaha's off-road sport and utility ATV lineup includes the Grizzly, Kodiak, Raptor, and YFZ models, as well as a special…
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Off-road market growth presents opportunity for dealers
Global Market Insights and other data predict that the U.S. off-road vehicle market is on a fast growth track, with…
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East Central Motorsports puts value brands first
The Ohio dealer talks about his recent trip to China, the growing popularity of pit bikes, and the current trend…
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SEMA acquires ORBA to strengthen off-road and powersports advocacy
SEMA has acquired the Off-Road Business Association, a move that unifies two influential voices in the off-road and powersports industries.
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Polaris celebrates 40 years of ATV innovations
In honor of 40 years of ATV production, Polaris released the Special Edition Sportsman 570, a tribute to its popular…
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Denago Powersports surpasses 100 U.S. dealers
The company, which specializes in affordable, family-oriented ATVs and dirt bikes, is now represented in dealerships nationwide.
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Recreatives Industries adds $2M floor plan and retail financing program
The financing will lower entry barriers for new Max ATV dealers, enhances stocking power for existing dealers, and positions Recreatives…
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Can-Am reveals new Outlander electric ATV and next-gen Defender SxS
BRP is taking a two-pronged approach to the future of powersports. On one side, the company is pushing ahead with…
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Report finds Canada has 142,000 kilometers of powersport trails
A new national study reveals that Canada’s off-road trail network is among the largest in the world, encompassing over 142,000…
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Denago targets next generation with affordable Mudhawk youth ATVs
With many dealers reporting growth in entry-level and youth powersports segments, affordable ATVs like Denago’s Mudhawk 6 and 10 FI…
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Suzuki doubles KingQuad warranty to four years in new ‘4x4x4’ promotion
Dealers looking to boost ATV floor traffic this fall may find the 4x4x4 campaign offers compelling messaging — pairing a…
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Big East Powersports Show offers expanding opportunities
The Big East Powersports Show originated as a snowmobile-focused event that connected avid enthusiasts with local and national vendors selling…
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Free safety resources promote responsible OHV riding on public lands
Dealers are encouraged to direct customers to these safety programs, helping them enjoy a safer and more sustainable off-road experience.
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Public land sale provision cut from megabill after pushback and industry advocacy
While the immediate threat has been neutralized, stakeholders say they will remain vigilant as Senator Lee has pledged to continue…
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Wisconsin county board expands ATV/UTV road access, group pushes for Oshkosh inclusion
A recent ordinance passed by the Winnebago County Board is stirring momentum for increased access to public roads by powersports…
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