ATV
-
Yamaha releases 2026 ATV lineup, including 70th anniversary models
Yamaha's off-road sport and utility ATV lineup includes the Grizzly, Kodiak, Raptor, and YFZ models, as well as a special…
Read More » -
Off-road market growth presents opportunity for dealers
Global Market Insights and other data predict that the U.S. off-road vehicle market is on a fast growth track, with…
Read More » -
East Central Motorsports puts value brands first
The Ohio dealer talks about his recent trip to China, the growing popularity of pit bikes, and the current trend…
Read More » -
SEMA acquires ORBA to strengthen off-road and powersports advocacy
SEMA has acquired the Off-Road Business Association, a move that unifies two influential voices in the off-road and powersports industries.
Read More » -
Polaris celebrates 40 years of ATV innovations
In honor of 40 years of ATV production, Polaris released the Special Edition Sportsman 570, a tribute to its popular…
Read More » -
Denago Powersports surpasses 100 U.S. dealers
The company, which specializes in affordable, family-oriented ATVs and dirt bikes, is now represented in dealerships nationwide.
Read More » -
Recreatives Industries adds $2M floor plan and retail financing program
The financing will lower entry barriers for new Max ATV dealers, enhances stocking power for existing dealers, and positions Recreatives…
Read More » -
Can-Am reveals new Outlander electric ATV and next-gen Defender SxS
BRP is taking a two-pronged approach to the future of powersports. On one side, the company is pushing ahead with…
Read More » -
Report finds Canada has 142,000 kilometers of powersport trails
A new national study reveals that Canada’s off-road trail network is among the largest in the world, encompassing over 142,000…
Read More » -
Denago targets next generation with affordable Mudhawk youth ATVs
With many dealers reporting growth in entry-level and youth powersports segments, affordable ATVs like Denago’s Mudhawk 6 and 10 FI…
Read More » -
Suzuki doubles KingQuad warranty to four years in new ‘4x4x4’ promotion
Dealers looking to boost ATV floor traffic this fall may find the 4x4x4 campaign offers compelling messaging — pairing a…
Read More » -
Big East Powersports Show offers expanding opportunities
The Big East Powersports Show originated as a snowmobile-focused event that connected avid enthusiasts with local and national vendors selling…
Read More » -
Free safety resources promote responsible OHV riding on public lands
Dealers are encouraged to direct customers to these safety programs, helping them enjoy a safer and more sustainable off-road experience.
Read More » -
Public land sale provision cut from megabill after pushback and industry advocacy
While the immediate threat has been neutralized, stakeholders say they will remain vigilant as Senator Lee has pledged to continue…
Read More » -
Wisconsin county board expands ATV/UTV road access, group pushes for Oshkosh inclusion
A recent ordinance passed by the Winnebago County Board is stirring momentum for increased access to public roads by powersports…
Read More » -
An inside look at how Denago Powersports is building momentum from the ground up
Denago Powersports’ exclusive China factory tour reveals new models, in-house manufacturing, and the brand’s vision for the U.S. market.
Read More » -
Polaris donates $1M to advance ATV and UTV safety through 4-H Youth Development
The $1 million donation expands existing programming with Minnesota 4-H and will help initiate pilot youth safety 4-H programs in…
Read More » -
Honda confirms return of multipurpose ATV models
Honda's 2026 FourtTrax lineup includes the Rancher, Foreman 4x4, and Foreman Rubicon, which blends reliability, performance, and trail-friendly handling.
Read More » -
Legislation to save Southwestern trails passes House and Senate
After passing through the U.S. House and Senate, a resolution to prevent the closing of 25 miles of off-highway vehicle…
Read More » -
Denago Powersports appoints Kevin Duke as national marketing manager
Duke’s distinguished career includes more than a decade as editor-in-chief of Motorcycle.com, as well as a recent tenure at American…
Read More »