News Enewsletter
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Barker’s Exhaust acquired by neighboring powersports dealer
LaBaron's Powersports, located in Brown City, Michigan, acquired Barker's Exhaust Co., which sits on the same property as the dealership.
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Nearly 79% of dealer websites perform poorly, Overfuel reports
Overfuel found that performance failures continue to suppress visibility, waste paid media, and erode shopper trust across the powersports industry.
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Snowmobilers’ ingenuity helps rescue horse stranded seven months in Wyoming backcountry
In late January, a coalition of Wyoming snowmobilers and volunteers used specialized snow machines, a snowcat, and an improvised river-raft…
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Zero caps 2025 with impressive sales surge and dealer expansion
Zero Motorcycles closed out 2025 with strong global momentum, posting significant retail sales growth, expanding its dealer network, and gaining…
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PSB shares January aftermarket products
January's featured hot products include a tank bag from Nelson Rigg, a Talon full-face shell helmet from Z1R, and a…
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From border to border: A dealer’s record-setting ride with his daughter
Tracy McIntyre — along with his 14-year-old daughter, Ashley — embarked on a 56-hour, 1,500-mile motorcycle ride from the border…
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Massimo Group signs letter of intent to acquire AI-tech firm FST
Upon successful closing, Massimo expects the transaction will enable it to build a unified intelligent ecosystem spanning mobility, health, and…
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Sturgis Motorcycle Museum announces 2026 Hall of Fame inductees
Inductees include an actor, a decorated American hero, a world record holder, a racing champion, long-distance riders, and pioneers in…
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Polaris debuts limited-edition RZR Pro R Ultra with race suspension tech
This limited-production model brings race-developed suspension technology to the showroom floor with the industry’s first factory-integrated electronically controlled hydraulic locking…
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Cobra MOTO names Dave Drakes technical program manager
Drakes will lead the development of new gas-powered competition race bikes, overseeing programs from initial concept through production and launch.
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John Franco named GM, ownership partner of Moto Julia
Franco will take over the Moto Julia dealership, which is in the middle of a relaunch that shifts its focus…
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Winners of 2nd annual Honda National Technician contest announced
Held at the Honda Training Center in Georgia, the annual event is organized to promote Honda's technical training programs and…
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All Balls Racing Group names Kari Grogg general manager
All Balls Racing Group has appointed industry veteran Kari Grogg as general manager, placing a longtime distributor leader in charge…
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BRP earns 20 global design awards in 2025, named Red Dot Design Team of the Year
The awards span BRP’s on- and off-road vehicles, snowmobiles, electric motorcycles and three-wheel platforms, highlighting what the company calls a…
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The Dealer Lab: Redesigning the dealership model
In the second installment of The Dealer Lab, Max Materne uses his turned-around store as a real-world test site for…
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AIMExpo 2026 draws global crowd, signals momentum for powersports industry
The three-day event served as a pulse check for the global powersports industry, drawing thousands of dealers, manufacturers, aftermarket suppliers…
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All Balls joins as Presenting Sponsor of Flat Track Grand Championship
Running July 5-10 in Du Quoin, Illinois, the Flat Track Grand Championship is the only amateur flat track event in…
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Data analysis: UTV market sales fall 7.2% in 2024
Research performed by Minneapolis‑based firm Power Products Marketing shows that the North American UTV market dropped more than 7% in…
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Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range
With new sport side-by-sides, refreshed ATVs and an expanding premium utility portfolio, Kawasaki’s 2026 ORV strategy positions dealers to cover…
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Parts Unlimited adds new West region sales rep
Ivan Penchansky will cover the southwestern California region. He has several years of experience, both at the dealer level and…
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