partnership
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Electric
CAKE taps Keeway Group to restart production, launch ‘CAKE 2.0’ era
The companies will combine CAKE’s distinctive design and engineering with Keeway’s established production capabilities, a move both sides describe as…
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Finance and Insurance
Dealers get faster, smarter F&I with Priority One–Lightspeed partnership
Dealers using Lightspeed’s dealer management system can now connect customers to financing faster and with greater security, thanks to a…
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Service Providers
Dealer Spike and Blackpurl partner to streamline dealer inventory management
he integration connects Dealer Spike websites directly with the Blackpurl 2 cloud-based dealership management system, allowing units to flow seamlessly…
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Dealers
NPDA and Powersports Rep Association join forces to strengthen industry
In a move aimed at boosting the powersports industry, the National Powersports Dealer Association (NPDA) and the Powersports Rep Association…
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Motorcycle
Dunlop extends partnership as official tire supplier of MotoAmerica
MotoAmerica and Dunlop announced April 29 that it has renewed their partnership, which will keep Dunlop as the official tire…
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ATV
Massimo Group expands partnership with Rural King
Massimo Group recently announced the expansion of its retail partnership with Rural King, a leading farm and home store with…
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Dealers
Denago finalizes partnership with Lightspeed and HLSM
Denago Powersports is forging forward in expanding its portfolio of partnerships by adding Lightspeed and HLSM, the premier powersports parts…
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Dealers
MX Sports Pro Racing and Feld Motor Sports announce partnership
MX Sports Pro Racing and Feld Motor Sports, Inc., have jointly announced a partnership to create a new championship platform…
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Dealers
LiveWire’s merger includes partnership with Harley-Davidson, KYMCO
Harley-Davidson, Inc. and AEA-Bridges Impact Corp., a special purpose acquisition company with a dedicated sustainability focus, sponsored by executives of…
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Indian Motorcycles
Indian partners with Veteran’s Charity Ride ‘Honoring Heroes’ apparel line
Indian Motorcycle has announced the release of an all-new, military-themed clothing collection where 100% of its proceeds will benefit the…
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Aftermarket
Vance & Hines announces exhaust for Harley-Davidson Pan America
Vance & Hines has announced the launch of its exhaust system for the new Harley-Davidson Pan America motorcycle. The slip-on…
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Latest News
VINData announces integrations with automotive, motorcycle leaders
VINData has announced integrations with key automotive and motorcycle leaders Innova and MotoMate123. According to the announcement, in June…
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Aftermarket
Lindeco Genuine Powersports is new U.S. distributor for Mitas Powersports Products
Lindeco Genuine Powersports has announce the company will be the newest distributor for Mitas Tires in the U.S. Lindeco will…
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Motorcycle
Ideanomics increases stake in Italian electric motorcycle OEM Energica
Ideanomics has announced it has entered into an agreement for shares of Energica Motor Company S.p.A. (Energica), a manufacturer and…
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Aftermarket
Avalanche Alliance announces 2021 sweepstakes
Avalanche Alliance has partnered with Lynx, Fly Racing, Klim, Marlon, Timbersled and others to give away a custom-built 2022 Lynx…
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Dealers
Yamaha ramps up Outdoor Access Initiative
Marietta, Georgia-based Yamaha Motor Corp., USA, announced that the Yamaha Outdoor Access Initiative (OAI) and the Recreate Responsibly Coalition (RRC)…
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Latest News
Women’s Motorcycle Tours partner with Dunlop Motorcycle Tires
Women’s Motorcycle Tours welcomes Dunlop Tires as a sponsor of the Suffragists Centennial Motorcycle Ride, July 31 – Aug. 20,…
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Harley-Davidson
Restaurant, museum, dealership combo opens in Florida: report
Combining food, booze, history and powesports together, a new business complex recently opened in Florida. The OCC Road House &…
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Distributors/Aftermarket
SBS names Tucker as U.S. distributor
Tucker Powersports has become the new official distributor of SBS brake products. According to the announcement, Tucker will increase the…
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Latest News
Women’s Motorcycle Tours partners with Mad Maps
As the official maps partner for the Suffragists Centennial Motorcycle Ride (SCMR2021), Mad Maps will be providing limited edition printed…
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