new hire
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Finance and Insurance
Torque Group adds new regional sales rep
Before joining Torque Group, Ethan Kelkowski had a sales background in the powersports and automotive industry, before he transitioned to…
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Harley-Davidson
Harley-Davidson names new CEO as Zeitz prepares exit
Harley-Davidson has announced that Artie Starrs will become its next president and CEO, effective October 1, 2025. He is currently…
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e-bike
MIC appoints Martins as new EV director
Henrique Martins is MIC's newest director of EV policy and infrastructure, bringing with him 25 years of experience in regulatory…
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Service Providers
NPA appoints James Teel as general operations manager in Sacramento
Industry veteran Teel brings multi-segment experience and passion for powersports to his leadership role with NPA.
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Motorcycle
Cobra MOTO appoints Elliott as factory race team manager
Former Arenacross competitor Clay Elliott brings 15 years of coaching experience to the premier youth racing program.
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Distributors/Aftermarket
SDR Motorsports appoints industry veteran Bryatt Fischer as VP of sales and marketing
Fischer joins the Mesa, Arizona-based company with a strong background in marketing, sales, and product development.
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Dealers
Brett Davis tapped as CEO of North American Equipment Dealers Association
For powersports dealers who operate with crossover into the equipment sector, the leadership change signals continuity and a renewed focus…
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UTV
Craig Scanlon named CEO of Club Car, returning to his powersports roots
The announcement marks a homecoming for Scanlon, who began his career selling Club Car utility vehicles more than two decades…
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Distributors/Aftermarket
Patrick Industries announces new president of its marine division
Patrick Industries has announced that Jake Petkovich will rejoin Patrick as president of the company's marine division, succeeding Rick Reyenger.
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Audio
Maxxsonics appoints Brinkley as regional sales manager
Chris Brinkley brings over 20 years of experience in the audio and mobile electronics industry, with a strong background in…
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e-bike
Stark Future adds Quick to global communications team
Quick will serve as Stark Future's global media director, where he will boost awareness, drive customer engagement, and support sales…
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Dealers
Denago Powersports appoints Kevin Duke as national marketing manager
Duke’s distinguished career includes more than a decade as editor-in-chief of Motorcycle.com, as well as a recent tenure at American…
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Aftermarket
S&S Cycle promotes Andolsek to sales and technical support manager
The industry veteran has 23 years of experience working at S&S Cycle, and started his powersports career developing exhausts and…
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UTV
Kioti announces leadership changes
Kioti recently announced key leadership changes to strengthen its growth strategy across North America. The company has named Don Lowe…
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Distributors/Aftermarket
Parts Unlimited onboards two new sales reps
Parts Unlimited (LeMans Corp.) recently announced the addition of two new sales representatives for the Northeast and Central East regions.
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Motorcycle
Chanler Hartwick joins MIC as new membership manager
A lifelong enthusiast, Hartwick began racing off-road motorcycles in her youth and maintained that passion throughout her career. After graduating…
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Women With Spark
Industry veteran Melissa Coffey joins Action Recruiting
Action Recruiting, an executive search and recruiting firm for the powersports industry, has announced the addition of Melissa Coffey to…
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Polaris
Polaris promotes Winings to SVP, general council
Polaris promotes Matt Winings to its executive leadership team.
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Dealers
Clinkenbeard joins Denago as regional sales manager for Western U.S.
Denago Powersports has announced Craig Clinkenbeard as the new regional sales manager for the Western U.S. He brings over 25…
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Yamaha
Yamaha Motor Canada appoints new president
James Matthews has been appointed as the new president of Yamaha Motor Canada, Ltd. James will immediately step into his…
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