new hire
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Features
Plessner: Recruiting is a team sport
Veteran powersports recruiter Jan Plessner examines dealership hiring processes and how management can successfully lead new hires.
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Hisun
HISUN Motors USA promotes Zegin Braun to VP of sales
Braun, who most recently served as national sales manager, will now oversee a unified sales structure designed to improve execution,…
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Distributors/Aftermarket
Yuasa Battery names new vice president of sales and marketing
Thomas Charno brings more than 20 years of experience in sales, marketing and commercial strategy within engineered manufacturing sectors to…
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Distributors/Aftermarket
CPD hires new marketing and social media coordinator
Central Powersports Distribution (CPD) has appointed Erik Hoagenson as its new marketing and social media coordinator, expanding the company’s digital…
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Distributors/Aftermarket
Parts Unlimited adds new sales rep to its South Central region
Austin Ginn will cover Parts Unlimited's South Central region, based out of New Mexico. He has more than 15 years…
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Distributors/Aftermarket
Turn 14 Powersports names new Western regional sales manager
In his new role, Carson Smith will be tasked with driving sales growth and expanding dealer relationships with brands ProTaper,…
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Motorcycle
Keeway America names Midwest regional sales manager
Keeway America has appointed Erik Lothian as Midwest regional sales manager, reinforcing the distributor’s investment in dealer development and field…
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Motorcycle
AMA Pro Racing names Chris Carr series director of American Flat Track
Seven-time Grand National Champion Chris Carr has been named series director of American Flat Track, positioning one of the sport’s…
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Distributors/Aftermarket
Turn 14 names Caitlyn Williams Central regional sales manager for Owned Brands
In the role, Williams will oversee dealer development, regional growth initiatives and sales strategy across the company’s portfolio of house…
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Finance and Insurance
Northpoint names Childress new VP of sales
Gary Childress will assume responsibilities overseeing and directing sales for the organization’s marine, powersports, recreational vehicle, and trailer divisions.
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Service Providers
NPA expands leadership team, appoints new Pacific Northwest sales manager
NPA strengthened its leadership and sales organization with two key moves aimed at better supporting dealers nationwide, including the appointment…
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Motorcycle
Cobra MOTO names Dave Drakes technical program manager
Drakes will lead the development of new gas-powered competition race bikes, overseeing programs from initial concept through production and launch.
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Dealers
John Franco named GM, ownership partner of Moto Julia
Franco will take over the Moto Julia dealership, which is in the middle of a relaunch that shifts its focus…
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Distributors/Aftermarket
All Balls Racing Group names Kari Grogg general manager
All Balls Racing Group has appointed industry veteran Kari Grogg as general manager, placing a longtime distributor leader in charge…
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Distributors/Aftermarket
Parts Unlimited adds new West region sales rep
Ivan Penchansky will cover the southwestern California region. He has several years of experience, both at the dealer level and…
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Distributors/Aftermarket
Nacho hires Fischer as new key account manager
In his new role as key account manager, Fischer will be responsible for managing strategic partnerships and driving growth across…
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KTM
KTM adds to its executive team, hires former BMW VP
Stephan Reiff will join KTM as its new chief commercial officer, where he will be responsible for sales, marketing, brand…
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Finance and Insurance
Yamaha Motor Finance Corp. USA appoints new president
YMFUS taps 20-year veteran and financial services executive, Kevin Duck, to lead the next phase of the company's growth and…
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Motorcycle
Beta USA expands brand presence with Scot Harden partnership and new media hire
Beta USA is sharpening its focus on brand visibility and rider engagement heading into 2026, announcing a new ambassador partnership…
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Distributors/Aftermarket
Parts Unlimited names new national sales manager
In his new role, Rob Oliva will use his unique blend of aftermarket and OEM experience to drive dealer success…
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