new hire
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Distributors/Aftermarket
Turn 14 names Caitlyn Williams Central regional sales manager for Owned Brands
In the role, Williams will oversee dealer development, regional growth initiatives and sales strategy across the company’s portfolio of house…
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Finance and Insurance
Northpoint names Childress new VP of sales
Gary Childress will assume responsibilities overseeing and directing sales for the organization’s marine, powersports, recreational vehicle, and trailer divisions.
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Service Providers
NPA expands leadership team, appoints new Pacific Northwest sales manager
NPA strengthened its leadership and sales organization with two key moves aimed at better supporting dealers nationwide, including the appointment…
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Motorcycle
Cobra MOTO names Dave Drakes technical program manager
Drakes will lead the development of new gas-powered competition race bikes, overseeing programs from initial concept through production and launch.
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Dealers
John Franco named GM, ownership partner of Moto Julia
Franco will take over the Moto Julia dealership, which is in the middle of a relaunch that shifts its focus…
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Distributors/Aftermarket
All Balls Racing Group names Kari Grogg general manager
All Balls Racing Group has appointed industry veteran Kari Grogg as general manager, placing a longtime distributor leader in charge…
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Distributors/Aftermarket
Parts Unlimited adds new West region sales rep
Ivan Penchansky will cover the southwestern California region. He has several years of experience, both at the dealer level and…
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Distributors/Aftermarket
Nacho hires Fischer as new key account manager
In his new role as key account manager, Fischer will be responsible for managing strategic partnerships and driving growth across…
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KTM
KTM adds to its executive team, hires former BMW VP
Stephan Reiff will join KTM as its new chief commercial officer, where he will be responsible for sales, marketing, brand…
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Finance and Insurance
Yamaha Motor Finance Corp. USA appoints new president
YMFUS taps 20-year veteran and financial services executive, Kevin Duck, to lead the next phase of the company's growth and…
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Motorcycle
Beta USA expands brand presence with Scot Harden partnership and new media hire
Beta USA is sharpening its focus on brand visibility and rider engagement heading into 2026, announcing a new ambassador partnership…
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Distributors/Aftermarket
Parts Unlimited names new national sales manager
In his new role, Rob Oliva will use his unique blend of aftermarket and OEM experience to drive dealer success…
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BRP
BRP taps automotive veteran to succeed José Boisjoli as CEO
BRP has named Denis Le Vot as its next president and CEO, marking a major leadership transition as José Boisjoli…
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Service Providers
ZiiDMS adds new regional sales representative
Dealer management system provider ZiiDMS welcomes Jaime Williams to its team, where he will serve as a regional sales representative…
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Distributors/Aftermarket
Parts Unlimited names new sales rep for South-Central region
Parts Unlimited continues to retool its nationwide sales force with the appointment of David Hosford as its new South-Central region…
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Motorcycle
SSR Motorsports taps Scot Harden as VP of sales and marketing
Harden is widely known across the industry, bringing more than 40 years of experience in brand building, product development, dealer…
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Dealers
Massimo strengthens dealer channel with appointment of new VP
In his new role as VP of dealer development, Ron Luttrell will lead Massimo's dealer network expansion, onboarding, and performance…
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Aftermarket
Parts Unlimited names Brooks Laisi as new Northeast sales representative
In his new role as sales representative with Parts Unlimited, Laisi will represent central Connecticut, Rhode Island, and Massachusetts.
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KYMCO
‘KYMCO Joe’ returns as KYMCO USA resets leadership
KYMCO USA, Inc. has appointed Frank Yang as interim CEO, and brought back longtime executive Joe “KYMCO Joe” Wofford as…
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Dealers
Altoz names Joe Wilson district sales manager for Southern region
Wilson brings more than 20 years of powersports and retail operations experience.
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