new hire
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Distributors/Aftermarket
Parts Unlimited adds new West region sales rep
Ivan Penchansky will cover the southwestern California region. He has several years of experience, both at the dealer level and…
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Distributors/Aftermarket
Nacho hires Fischer as new key account manager
In his new role as key account manager, Fischer will be responsible for managing strategic partnerships and driving growth across…
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KTM
KTM adds to its executive team, hires former BMW VP
Stephan Reiff will join KTM as its new chief commercial officer, where he will be responsible for sales, marketing, brand…
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Finance and Insurance
Yamaha Motor Finance Corp. USA appoints new president
YMFUS taps 20-year veteran and financial services executive, Kevin Duck, to lead the next phase of the company's growth and…
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Motorcycle
Beta USA expands brand presence with Scot Harden partnership and new media hire
Beta USA is sharpening its focus on brand visibility and rider engagement heading into 2026, announcing a new ambassador partnership…
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Distributors/Aftermarket
Parts Unlimited names new national sales manager
In his new role, Rob Oliva will use his unique blend of aftermarket and OEM experience to drive dealer success…
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BRP
BRP taps automotive veteran to succeed José Boisjoli as CEO
BRP has named Denis Le Vot as its next president and CEO, marking a major leadership transition as José Boisjoli…
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Service Providers
ZiiDMS adds new regional sales representative
Dealer management system provider ZiiDMS welcomes Jaime Williams to its team, where he will serve as a regional sales representative…
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Distributors/Aftermarket
Parts Unlimited names new sales rep for South-Central region
Parts Unlimited continues to retool its nationwide sales force with the appointment of David Hosford as its new South-Central region…
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Motorcycle
SSR Motorsports taps Scot Harden as VP of sales and marketing
Harden is widely known across the industry, bringing more than 40 years of experience in brand building, product development, dealer…
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Dealers
Massimo strengthens dealer channel with appointment of new VP
In his new role as VP of dealer development, Ron Luttrell will lead Massimo's dealer network expansion, onboarding, and performance…
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Aftermarket
Parts Unlimited names Brooks Laisi as new Northeast sales representative
In his new role as sales representative with Parts Unlimited, Laisi will represent central Connecticut, Rhode Island, and Massachusetts.
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KYMCO
‘KYMCO Joe’ returns as KYMCO USA resets leadership
KYMCO USA, Inc. has appointed Frank Yang as interim CEO, and brought back longtime executive Joe “KYMCO Joe” Wofford as…
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Dealers
Altoz names Joe Wilson district sales manager for Southern region
Wilson brings more than 20 years of powersports and retail operations experience.
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Dealers
Keeway strengthens dealer support with new management hires
Keeway America added to its U.S. management team with the appointment of Southwest region sales manager Eric Dew and service…
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Arctic Cat
Arctic Cat accelerates growth with key leadership and sales team additions
The snowmobile and UTV manufacturer announced Tony Henningson as its new CFO, along with the addition of several new district…
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Distributors/Aftermarket
Parts Unlimited adds Tim Queen as Central East region sales representative
Queen brings several years of experience in both dealer operations and aftermarket distribution sales, giving him a strong understanding of…
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ATV
Denago brings in industry veteran to run parts and services
With more than 25 years of experience in the powersports industry, John Lawson will oversee all aspects of parts inventory,…
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Snowmobile
Snow Goer’s John Prusak joins Arctic Cat, strengthening brand’s industry connection
For more than 30 years, Prusak was a central figure at EPG Media, where he shaped Snow Goer into one…
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Audio
Tim Page joins Maxxsonics as western regional sales manager
Page has held sales and leadership roles with Kenwood, Alpine, Directed, and Soundstream, earning a strong reputation for driving brand…
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