marketing
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Dealers
Making the most of your OEM co-op program
Co-op dollars are part of the dealer/OEM relationship, but they only become real, spendable money when dealers actually claim them.
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Distributors/Aftermarket
S&S Cycle promotes Kelly to vice president of marketing
Kelly rejoined S&S Cycle in September 2024, having previously served at the company from 2004 to 2009. He was immediately…
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Dealers
Denago Powersports appoints Kevin Duke as national marketing manager
Duke’s distinguished career includes more than a decade as editor-in-chief of Motorcycle.com, as well as a recent tenure at American…
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Distributors/Aftermarket
All Balls Racing reveals new logo and marketing expansion
Shelby Stites, social media specialist at All Balls Racing, says the rebranding effort is not just about updating the look:…
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Audio
Cardo Systems targets ORV segment
Cardo Systems has partnered with SPEC PR to expand its public relations and marketing communications efforts in the ORV segment.
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Features
The secret weapons of thriving dealerships
Innovation and marketing are what separate thriving dealerships from those that merely survive, and dealers' ability to lead in these…
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Latest News
Ready2Ride helps dealers prepare for slower winter season
R2R offers Snapchat and Twitter advertisement strategies, Geo-Fencing ads, Marketing Automation and a Performance Max Campaign to boost sales and…
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Dealers
PSB Instagram gets Texas-sized growth surge as followers ramp up
Thanks to the support of dealership owners and staff and industry members, Powersports Business this week eclipsed 1,900 followers on…
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News
CycleTrader’s Accelerate dealer seminar preview (video)
As the industry inches closer to gathering at the Nov. 8-10 Powersports Business Accelerate Conference at the Hyatt Regency in…
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Dealers
RumbleOn names new chief marketing officer
Dallas-based RumbleOn today added to its executive leadership team, appointing Matthew McCartin as chief marketing officer. McCartin will report to…
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Dealers
Wilson launches new business to help spur industry growth
With more than 10 years of experience in the motorsports industry and the desire to make an impact, Heather Wilson…
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Dealers
Triumph America hires marketing communications manager
Triumph Motorcycles America continues to ramp up its dealer support with the hiring of a new marketing communications manager based…
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Dealers
How to get a close rate 50% higher than standard lead capture form
Interested in a more effective way to capture leads from your website than what your current form might be providing?…
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Blogs
Let your customers’ shopping behaviors inspire your marketing
By Ezequiel Arredondo, Contributing writer The companies that have seen the most success in gaining and retaining customers have been…
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Dealers
Yamaha Motor Canada announces marketing team changes
Yamaha Motor Canada has made the following changes within its marketing team, effective immediately. Each team member will oversee all…
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Dealers
Norton hired as manager for Triumph America
Triumph Motorcycles America has named Jack Norton as its new marketing communications manager. Norton is an experienced marketing professional with…
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Columns
Connect with your audience through emotional marketing
By Ezequiel Arredondo, Contributing writer Emotional marketing is described as achieving a desired result by forming a connection with the…
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Dealers
Dealership staffs offer advice for COVID-19 marketing
The onset of COVID-19 has presented many curveballs throughout the industry to dealerships that throughout the year would otherwise offer…
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News
Ex-Honda HRC communications head joins NPA
Mandie Fonteyn-Albert, who most recently handled communication and events in North America for American Honda’s HRC factory race team, has…
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