Can-Am
-
BRP
BRP earns 20 global design awards in 2025, named Red Dot Design Team of the Year
The awards span BRP’s on- and off-road vehicles, snowmobiles, electric motorcycles and three-wheel platforms, highlighting what the company calls a…
Read More » -
UTV
Data analysis: UTV market sales fall 7.2% in 2024
Research performed by Minneapolis‑based firm Power Products Marketing shows that the North American UTV market dropped more than 7% in…
Read More » -
Can-Am
BRP hits 2M-vehicle milestone at its Mexico manufacturing site
The Juárez campus in Mexico features three buildings and manufacturers Can-Am's off-road range, including the Defender, Maverick, Commander, and Outlander.
Read More » -
Can-Am
Can-Am expands partnership with MeatEater to promote outdoors
Rinella and his crew reach millions of hunters, anglers, and outdoor enthusiasts, many of whom are ideal customers for Can-Am’s…
Read More » -
Motorcycle
Rider reveals 2025 Motorcycle of the Year
For the 2025 Motorcycle of the Year, Rider Magazine narrowed down 117 new and updated street-legal motorcycles to 10 finalists…
Read More » -
BRP
Sandy Scullion discusses new launches and focus on powersports at Club BRP
In Episode 38 of the Power Hour podcast, we sat down with BRP President of Powersports and Marine, Sandy Scullion,…
Read More » -
BRP
BRP’s Q2 FY26 revenue growth, new products, and inventory reset signal market momentum
BRP Inc. reported second-quarter fiscal 2026 results that exceeded expectations, backed by strong product launches and progress on inventory management,…
Read More » -
Can-Am
Can-Am reveals new Outlander electric ATV and next-gen Defender SxS
BRP is taking a two-pronged approach to the future of powersports. On one side, the company is pushing ahead with…
Read More » -
Can-Am
Can-Am donates 2025 Canyon Redrock to support wounded veterans
Road Warrior Foundation to raffle off a 2025 Can-Am Canyon Redrock to the Road Warrior Foundation to support U.S. military…
Read More » -
Dealers
Missouri Sheriff recovers stolen Can-Am UTV taken from Pitbull Powersports
A stolen Can-Am UTV taken from Pitbull Powersports last month has been recovered, thanks to a swift investigation by the…
Read More » -
BRP
BRP opens first European flagship store in Paris, showcasing electric Can-Am lineup
Located at 8 Boulevard du Montparnasse, the new store is operated in partnership with established French dealer Canadian Motors and…
Read More » -
Dealers
New powersports dealership outside of Winnipeg has its grand opening
Midcan Powersports, located in Steinbach, Manitoba in Canada, offers a range of BRP products, including Ski-Doo and Can-Am ATVs and…
Read More » -
BRP
BRP honored by Red Dot as its Design Team of the Year
In addition to being recognized as the 2025 Design Team of the Year, BRP is also being inducted into Red…
Read More » -
Finance and Insurance
Northcoast Research shares spring promo insights report for ORV segment
Northcoast Research, an equity research firm, recently released its report on the promo environment in Q1, specifically focusing on BRP…
Read More » -
BRP
BRP reports Q4 and FY2025 results with 19.7 percent revenue drop
BRP's North American retail sales decreased by 21% compared to last year, resulting from lower volumes in snowmobile and market…
Read More » -
Can-Am
BRP’s Can-Am electric motorcycles win iF Design Awards
BRP’s pair of electric motorcycles, Can-Am Pulse and Can-Am Origin, were recently named winners of the 2025 iF Design Awards.
Read More » -
Latest News
Can-Am to demo electric motorcycles at Electrifying Expo Orlando
Can-Am will also have experts on site to interact with attendees and discuss the brand’s focus on innovation and ushering…
Read More » -
BRP
BRP closes 2024 with 17 design awards
BRP is celebrating another exceptional year in 2024 with 17 design awards. Among these accolades, the Canadian OEM capped off…
Read More » -
BRP
BRP reports Q3 results, sales drop in North America
Revenues decreased 17.5% due to softer demand and continued focus on reducing network inventory levels. North American retail sales decreased…
Read More » -
Can-Am
Can-Am rolls first electric motorcycle off assembly line
The first production bike – a 2025 Can-Am Origin #0001 – recently rolled off the assembly line at the company’s…
Read More »