Aftermarket
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Distributors/Aftermarket
Joe Rocket reunifies the global brand after acquisition from Sullivans Inc.
Joe Rocket Canada Inc. has acquired the U.S.-based Joe Rocket brand from Sullivans Inc., consolidating all trademarks, product development, and…
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Distributors/Aftermarket
Motul renews long-standing partnership with MotoGP
Motul's partnership covers sponsorship of the World Championship series, as well as the title sponsorship of the Grand Prix of…
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Features
Parts Unlimited and Drag Specialties Milwaukee NVP 2025: More than the sum of its parts
Now in its second year in Milwaukee, the NVP Expo saw record-breaking attendance and a robust lineup of exhibitors, seminars,…
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Distributors/Aftermarket
Parts Unlimited names new sales rep for South-Central region
Parts Unlimited continues to retool its nationwide sales force with the appointment of David Hosford as its new South-Central region…
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Indian Motorcycles
Indian, Vance & Hines team up for multi-year KOTB factory effort
The partnership with Vance & Hines Motorsports puts the famed aftermarket powerhouse in charge of the brand’s MotoAmerica King of…
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Distributors/Aftermarket
LeMans to acquire Sullivans Inc., expanding distribution strength in the Northeast
LeMans says bringing Sullivans into the fold will strengthen its position as the most comprehensive distribution partner for U.S. dealers.
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Motorcycle
EICMA 2025 draws 600,000 visitors, setting new attendance record
The B2B segment also saw strong momentum, with 43,000 industry professionals from 167 countries —including a 28% increase in foreign…
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Nifty 50
PSB opens Nifty 50 contest for 2026 products
Nominations are due Wednesday, December 31. 2025, so we invite you to consider which of your products should be included…
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Distributors/Aftermarket
Wild Ass motorcycle seat cushions celebrate 10 years of comfort innovation
Known for its comfortable and innovative motorcycle seats, the aftermarket manufacturer says it plans on expanding into the UTV market.
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Finance and Insurance
Autrella expands insurance coverage to include Trask turbo systems
The F&I provider's Performance Plus coverage, which already includes several aftermarket engines, now extends to builds with Trask Performance turbo…
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Distributors/Aftermarket
S&S Cycle vice president, Tim Osterberg, dies at 63
Serving on the company’s senior management team, Osterberg mentored many engineers in product development and core product engineering.
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Distributors/Aftermarket
Turn 14 heads to AIMExpo with new brand launches, racing partnerships
Powersports parts distributor Turn 14 is heading back to AIMExpo, and will be unveiling Answer Racing's 50th anniversary apparel collection.
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Distributors/Aftermarket
Bridgestone launches new high-level grip, race-ready tires
Bridgestone's Racing Battlax V03 will hit markets in 2026, and will feature grip technologies refined through years of championship racing.
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Motorcycle
EICMA returns to Milan with new tagline: ‘That’s Amore’
The world's largest motorcycle trade show is expected to have more than 730 exhibitors, representing 2,000 brands and 50 different…
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Audio
Tim Page joins Maxxsonics as western regional sales manager
Page has held sales and leadership roles with Kenwood, Alpine, Directed, and Soundstream, earning a strong reputation for driving brand…
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Motorcycle
How tariffs are affecting the motorcycle market
The U.S. administration’s implementation of tariffs poses significant challenges to the motorcycle industry. Here's what we know and what the…
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Distributors/Aftermarket
Fowler Parts buys snowmobile aftermarket company
After the acquisition of P&A company Fett Brothers Performance, Fowler Parts says it plans to expand its snowmobile product line.
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Distributors/Aftermarket
Baker Drivetrain hires James Simonelli as brand manager
Simonelli, well known in motorcycling's technical circles, makes his return to Baker after working for the company earlier in his…
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Distributors/Aftermarket
Simpson accelerates growth strategy in $7B motorcycle safety market
Part of Simpson's strategy is product innovation through partnerships, which includes teaming up with Buell Motorcycle to release a next-gen…
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Hot Products
Summer’s hottest new products from Drag Specialties
Check out the summer's hottest aftermarket products from Drag Specialties, including axle kits, air deflectors, and OEM-style fuel gauges.
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