Aftermarket
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Distributors/Aftermarket
GoPro announces merger with optical-photonics company Starman Optical
Privately held Starman entered a definitive agreement to merge with action camera manufacturer GoPro in a $285 million recapitalization deal.
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Distributors/Aftermarket
New Cardo update expands group connectivity for PackTalk users
Cardo’s free over-the-air software update will allow communication between 31 riders and add new public mesh and remote grouping features.
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Distributors/Aftermarket
Powersports mechanic moves business into new building, expands services
Maintenance and repair shop Preferred Powersports is expanding its operations and moving into a former industrial space in Norway, Michigan.
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Distributors/Aftermarket
Dunlop introduces all-new Geomax EN92 enduro tire
The Geomax EN92 replaces the Geomax EN91 and will be available in a range of front and rear sizes, including…
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Segway
Segway expands aftermarket offerings with DRT Motorsports partnership
The collaboration brings DRT’s off-road accessory lineup to the Super Villain platform, giving owners new options for protection, utility and…
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Distributors/Aftermarket
Evolution Powersports makes two key leadership moves
EVP recently announced it is promoting sales manager John Galvin to marketing manager, and hiring Todd Hinrichs, who will take…
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Aftermarket
INTERMOT secures support from more than 50 brands ahead of 2027 trade show
Scheduled for Feb. 19-21, 2027, in Cologne, Germany, INTERMOT is positioning itself early in the buying season, allowing dealers to…
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Distributors/Aftermarket
Meyer Distributing adds Salts Gone corrosion protection products to lineup
Meyer Distributing has expanded its offerings through a new distribution partnership with Salts Gone, a manufacturer of corrosion removal and…
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Distributors/Aftermarket
Rekluse clutch kits highlight new July aftermarket products
Powersports Business' Hot Products for July include replacement clutch kits from Rekluse, V-Loc carrier systems from SW-Motech, and several new…
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Distributors/Aftermarket
Turn 14 names Garrett Comer outside territory manager for Arizona, California
A lifelong off-road enthusiast who has been riding since age five, Comer will work directly with dealers across Arizona and…
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Distributors/Aftermarket
Could new Section 301 tariff probes impact powersports industry?
According to the association, it is submitting comments to the Office of the U.S. Trade Representative on separate proceedings involving…
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Distributors/Aftermarket
Helmet House signs on as distribution partner with FXR Racing
Distributor Helmet House and powersports apparel brand FXR Racing announced a long-term distribution partnership for the U.S. market.
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Distributors/Aftermarket
AMSOIL refreshes motorcycle oil line with new 100% synthetic formula
The new oil replaces AMSOIL's Synthetic Metric Motorcycle Oil and is formulated for four-stroke street, adventure, touring, and racing motorcycles.
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Distributors/Aftermarket
Parts, Drag add new dual sales rep for South Central region
As a dual sales representative for the South Central region, Dan Marino's territory will include Louisiana and Florida.
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Aftermarket
GoPro warns of ‘going-concern’ risk as sale review continues
Just over a month after announcing it was exploring a possible sale or merger, GoPro says mounting financial pressures have…
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Distributors/Aftermarket
Wild Ass Seat Cushions support record-setting motorcycle ride
WildAss was the seat of choice for motorcyclist Patrick Cornell, who recently completed a one-year, 200,000-mile motorcycle ride.
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Aftermarket
Turn 14 expands UTV accessories lineup with Elektric Offroad Designs partnership
The addition comes as the UTV aftermarket plays an increasing role as a revenue driver for dealerships, particularly as customers…
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Distributors/Aftermarket
Cardo Systems, Tread Lightly! team up to support off-road recreation
The partnership underscores Cardo's commitment to protecting access to public lands and supporting the future of off-road recreation.
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Aftermarket
EVP acquires TAPP Clutch, expands CVT drivetrain portfolio
The acquisition formalizes a long-standing partnership between the two companies and brings TAPP’s clutch technology under the EVP umbrella.
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Distributors/Aftermarket
Kenda hires new associate sales manager, adds to powersports division
In his new role, Nick Walton will focus on dealer relations, rep support, customer development, and growth initiatives as Kenda…
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