Aftermarket
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Distributors/Aftermarket
The StaffJuly 1, 2026Could new Section 301 tariff probes impact powersports industry?
According to the association, it is submitting comments to the Office of the U.S. Trade Representative on separate proceedings involving…
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Distributors/Aftermarket
The StaffJune 25, 2026Helmet House signs on as distribution partner with FXR Racing
Distributor Helmet House and powersports apparel brand FXR Racing announced a long-term distribution partnership for the U.S. market.
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Distributors/Aftermarket
The StaffJune 24, 2026AMSOIL refreshes motorcycle oil line with new 100% synthetic formula
The new oil replaces AMSOIL's Synthetic Metric Motorcycle Oil and is formulated for four-stroke street, adventure, touring, and racing motorcycles.
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Distributors/Aftermarket
The StaffJune 23, 2026Parts, Drag add new dual sales rep for South Central region
As a dual sales representative for the South Central region, Dan Marino's territory will include Louisiana and Florida.
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Aftermarket
The StaffJune 18, 2026GoPro warns of ‘going-concern’ risk as sale review continues
Just over a month after announcing it was exploring a possible sale or merger, GoPro says mounting financial pressures have…
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Distributors/Aftermarket
The StaffJune 16, 2026Wild Ass Seat Cushions support record-setting motorcycle ride
WildAss was the seat of choice for motorcyclist Patrick Cornell, who recently completed a one-year, 200,000-mile motorcycle ride.
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Aftermarket
The StaffJune 11, 2026Turn 14 expands UTV accessories lineup with Elektric Offroad Designs partnership
The addition comes as the UTV aftermarket plays an increasing role as a revenue driver for dealerships, particularly as customers…
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Distributors/Aftermarket
The StaffJune 10, 2026Cardo Systems, Tread Lightly! team up to support off-road recreation
The partnership underscores Cardo's commitment to protecting access to public lands and supporting the future of off-road recreation.
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Aftermarket
The StaffJune 9, 2026EVP acquires TAPP Clutch, expands CVT drivetrain portfolio
The acquisition formalizes a long-standing partnership between the two companies and brings TAPP’s clutch technology under the EVP umbrella.
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Distributors/Aftermarket
The StaffJune 2, 2026Kenda hires new associate sales manager, adds to powersports division
In his new role, Nick Walton will focus on dealer relations, rep support, customer development, and growth initiatives as Kenda…
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Aftermarket
The StaffMay 28, 2026S&S Cycle continues support for legacy Harley-Davidson engines dating back to 1936
The Wisconsin-based aftermarket manufacturer recently highlighted its continued investment in legacy Harley-Davidson models, noting that its current print catalog includes…
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Distributors/Aftermarket
The StaffMay 27, 2026All Balls Racing returns as sponsor for Vintage Motorcycle Days
All Balls Racing will serve as a sponsor for both the VMD swap meet and racing programs, deepening its partnership…
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Distributors/Aftermarket
The StaffMay 19, 2026Sure-Seal connects with WireCare, strengthens powersports support
The partnership allows WireCare to expand access to Sure-Seal’s connector technology for customers in powersports and automotive applications.
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Distributors/Aftermarket
The StaffMay 14, 2026Parts, Drag, both named sponsors of two AMA Flat Track events
Parts Unlimited is now the entitlement sponsor of ThrottleFest, while Drag Specialities was named the official entitlement sponsor of the…
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Distributors/Aftermarket
The StaffMay 13, 2026Liqui Moly USA names Eva Tran new VP of marketing
In her new role, Tran will focus on long-term strategic initiatives, brand positioning, and team development, while working closely with…
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Distributors/Aftermarket
The StaffMay 12, 2026Fox Factory sees Q1 sales bump from increased demand in powersports segment
Net sales increased 3.9% year-over-year to $368.7 million, reaching the high end of guidance, the company says, mostly due to…
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Distributors/Aftermarket
The StaffMay 7, 2026Motorcycle helmet maker Schuberth adds to its North American rep force
In addition to adding agency reps Register One Sales and The Xplor Group, Schuberth also named Hayter Industries as its…
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Distributors/Aftermarket
The StaffApril 29, 2026Klock Werks releases Flare Windshield for Memphis Shades Road Warrior Fairing
Klock Werks says the initial release will include both 15-inch vented Dark Smoke and Clear options, along with the Ice…
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Dealers
The StaffApril 21, 2026U.S. rolls out tariff refund system to reimburse businesses
U.S. importers will finally have access to the $166 billion collected from tariffs that were ruled unconstitutional by the U.S.…
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Aftermarket
The StaffApril 15, 2026Turn 14 Distribution adds Counteract balancing solutions for powersports dealers
The move adds a new category of service-focused products to Turn 14’s growing powersports offering, giving authorized dealers access to…
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