There’s never better news to share on an industry Wednesday than when one of the aftermarket parts and accessories distributors announces a new hire. That’s why it’s great to learn ...

It’s always a good sign to see aftermarket parts distributors making new hires to help dealers make the retail process more efficient for their customers. That’s why it’s great to ...

Hayes Performance Systems in Mequon, Wisconsin, parent company of Hayes Brakes and braking systems manufacturer for powersports vehicles, has launched a direct-to-consumer website for Hayes Brake purchases. Here’s the skinny: ...

Twin Power's new Shocker Gel Battery lineup launches nanogel technology,  innovative design and an affordable price to the motorcycle replacement battery market. Fort Worth-based Tucker will begin shipping the products ...

The COVID-19 pandemic has not slowed the aftermarket distributor marketplace, as a trio of recent new hires from Parts Unlimited and Drag Specialties can attest. Here’s a look at the ...

Powersports Business today launched the online application for the 2021 Nifty 50 program for parts, accessories, apparel, service providers, F&I companies, DMS businesses and website providers. Brands are permitted up ...

Bringing with him over a decade of experience in brand building and driving growth for a range of regional and global consumer brands, aftermarket parts and accessories distributor Automatic Distributors ...

Do your dealership’s customers find themselves looking for a way to transport items on their Polaris Sportsman? Are they looking for something that’s built to last? Do they want something ...

Virtual trade shows are becoming more frequent as the weeks pass. Parts Canada got out in front of all other powersports industry companies by hosting its online event in mid-September. ...

FLY Racing has named a new national sales manager, as well as new roles in marketing and media relations. Let’s take a look at the latest transactions in Boise, straight ...