Aftermarket
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Distributors/Aftermarket
Parts, Drag, both named sponsors of two AMA Flat Track events
Parts Unlimited is now the entitlement sponsor of ThrottleFest, while Drag Specialities was named the official entitlement sponsor of the…
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Distributors/Aftermarket
Liqui Moly USA names Eva Tran new VP of marketing
In her new role, Tran will focus on long-term strategic initiatives, brand positioning, and team development, while working closely with…
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Distributors/Aftermarket
Fox Factory sees Q1 sales bump from increased demand in powersports segment
Net sales increased 3.9% year-over-year to $368.7 million, reaching the high end of guidance, the company says, mostly due to…
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Distributors/Aftermarket
Motorcycle helmet maker Schuberth adds to its North American rep force
In addition to adding agency reps Register One Sales and The Xplor Group, Schuberth also named Hayter Industries as its…
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Distributors/Aftermarket
Klock Werks releases Flare Windshield for Memphis Shades Road Warrior Fairing
Klock Werks says the initial release will include both 15-inch vented Dark Smoke and Clear options, along with the Ice…
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Dealers
U.S. rolls out tariff refund system to reimburse businesses
U.S. importers will finally have access to the $166 billion collected from tariffs that were ruled unconstitutional by the U.S.…
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Aftermarket
Turn 14 Distribution adds Counteract balancing solutions for powersports dealers
The move adds a new category of service-focused products to Turn 14’s growing powersports offering, giving authorized dealers access to…
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Distributors/Aftermarket
Drag Specialties hires new Southeast region sales rep
With several years of V-twin experience, Matthew Maldonado is joining Drag Specialties after serving as fixed operations manager at Harley-Davidson…
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Distributors/Aftermarket
Tariff update: Revisions offer partial relief for motorcycle industry, uncertainty remains
The updated Section 232 proclamation, which took effect April 6, removes some finished motorcycles from the derivative-product list tied to…
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Distributors/Aftermarket
Yuasa Battery names new vice president of sales and marketing
Thomas Charno brings more than 20 years of experience in sales, marketing and commercial strategy within engineered manufacturing sectors to…
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Features
Tire Tech 2026: Motorcycle tires target touring, adventure, and track day grip
Powersports Business takes a closer look at some of the newest motorcycle tires hitting the market and what dealers should…
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Distributors/Aftermarket
SEMA expands 2026 show with dedicated powersports section
SEMA will significantly expand its powersports footprint at the 2026 SEMA Show, introducing a dedicated Powersports / SxS / Lifestyle…
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Features
Despite blizzard conditions, new aftermarket products shine at NVP Louisville
Inclement weather didn't stop these aftermarket brands from showcasing their newest products at the 2026 NPV Product Expo in Louisville,…
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Distributors/Aftermarket
Galfer USA signs multiyear partnership deal with MotoAmerica
The partnership increases Galfer's presence at motorcycle racing competitions, bringing its technology to the highest levels of the MotoGP World…
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Distributors/Aftermarket
Parts Unlimited adds new sales rep to its South Central region
Austin Ginn will cover Parts Unlimited's South Central region, based out of New Mexico. He has more than 15 years…
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Distributors/Aftermarket
Industry leader Frank Tatsuo Miyake passes at 83
Born Nov. 2, 1942, in Los Angeles, Miyake built a career that spanned decades and left a lasting mark on…
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Distributors/Aftermarket
Turn 14 Powersports names new Western regional sales manager
In his new role, Carson Smith will be tasked with driving sales growth and expanding dealer relationships with brands ProTaper,…
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Distributors/Aftermarket
Turn 14 brands expand presence at 85th annual Daytona Bike Week
Aftermarket brands Kuryakyn, Biker’s Choice, Twin Power, Speed & Strength, and Skid Lid will highlight new products and custom bikes…
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Distributors/Aftermarket
Turn 14 names Caitlyn Williams Central regional sales manager for Owned Brands
In the role, Williams will oversee dealer development, regional growth initiatives and sales strategy across the company’s portfolio of house…
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Distributors/Aftermarket
Wild Ass to debut new police collection at Daytona Bike Week
Wild Ass will launch its new BlueLine Collection on March 1 at Daytona Bike Week in support of all motorcycle-mounted…
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