The COVID-19 pandemic has not slowed the aftermarket distributor marketplace, as a trio of recent new hires from Parts Unlimited and Drag Specialties can attest. Here’s a look at the ...

Powersports Business today launched the online application for the 2021 Nifty 50 program for parts, accessories, apparel, service providers, F&I companies, DMS businesses and website providers. Brands are permitted up ...

Bringing with him over a decade of experience in brand building and driving growth for a range of regional and global consumer brands, aftermarket parts and accessories distributor Automatic Distributors ...

Do your dealership’s customers find themselves looking for a way to transport items on their Polaris Sportsman? Are they looking for something that’s built to last? Do they want something ...

Virtual trade shows are becoming more frequent as the weeks pass. Parts Canada got out in front of all other powersports industry companies by hosting its online event in mid-September. ...

FLY Racing has named a new national sales manager, as well as new roles in marketing and media relations. Let’s take a look at the latest transactions in Boise, straight ...

I think we are all guilty of waiting for “It.” From the movies we watch, the stories we read, the news we hear, “It” is all around us for most of our lives. It seems like (at least in my case) I have found myself falling into “Its” web despite knowing better. “It” is that breakthrough product, that new unit, that one sales strategy, that new employee, that new marketing plan that we think will reward us with the one big pay day.

You know, the holiday sales season game is on! You should be straight up in sell, promote; sell, promote; and more sell and promote. This season is retail’s Super Bowl! This is where we get to focus on putting out great displays, promotions, or at the very least, communication to customers new and existing and sell our you-know-what’s off!

As staffs and companies continue to constrict, it is important that we create an environment that our employees can excel in. Part of this is giving your employees the ability to make critical decisions that will allow for them to complete their roles effectively.

Basically, merchandising is marketing (in other words, in-store marketing), and your store is a form of tactile media. Put the two together and combine them with traditional outside marketing, and you get a strong link to grow your store’s sales.