Aftermarket
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Distributors/Aftermarket
PSB reveals October’s hot aftermarket products
Check out PSB's October hot products, featuring the newest aftermarket product releases from S&S Cycle, Icon Motorsports, Moose Offroad and…
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News
ProTaper renews multiyear OE handlebar supply agreement with Husqvarna
ProTaper handlebars and branded bar pads will be factory-installed on select Husqvarna 250cc and 450cc off-road bikes, continuing a nearly…
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Dealers
SEMA Kickoff Breakfast welcomes pair of high-profile guests
The SEMA Show Kickoff Breakfast will feature conversations with comedian and motorcycle enthusiast Jay Leno and Harley-Davidson CEO Artie Starrs.…
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Distributors/Aftermarket
Oracle Lighting expands powersports reach, appoints new account manager
Aftermarket lighting manufacturer adds Johnny Johnson to lead business expansion into fleet, motorcycle, powersports and international markets.
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Distributors/Aftermarket
6D Helmets appoints bicycle industry veteran as new director of sales
Matt Ford is an industry veteran with retail, sales, and leadership experience — along with deep connections across the bicycle…
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Distributors/Aftermarket
Meyer adds UTV accessories company Black River to powersports lineup
Meyer Distributing continues strengthening its powersports portfolio with the addition of Black River, which specializes in UTV glass windshields and…
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Distributors/Aftermarket
OE vs. Aftermarket: Which side is winning?
Drawing on data from roughly 2,500 motorcycle dealerships, Lightspeed shows how much of the parts’ attachment revenue stays with the…
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UTV
Titan International introduces new UTV tire line
The ITP Kinetic UTV tire line is an all-terrain line for larger UTVs, intended for a range of riding conditions,…
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Distributors/Aftermarket
Commercial Sewing appoints new VP to help lead its Indiana operations
Commercial Sewing appointed Christopher Pressler as vice president of its Indiana Business Unit, where he will lead performance, growth, and…
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Distributors/Aftermarket
Pro skater teams with Bassani to launch signature exhaust pipe for H-D Softail
Pro skateboarder Greg Lutzka is jumping into the powersports space with the launch of his new signature Bassani exhaust pipes…
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Motorcycle
S&S Cycle adds engine prize to AIMExpo Builders Cup
The inaugural Builders Cup, fueled by Drag Specialties, will take place March 3–5, 2027, at the Orange County Convention Center…
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Motorcycle
Harley-Davidson joins expanded powersports section at 2026 SEMA Show
Harley-Davidson joins Kawasaki Motors, Kymco, Mahindra, Massimo Motor and Showa Performance among the companies announced for the expanded powersports section.
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Aftermarket
Meyer Distributing adds Carlstar specialty tires and wheels
Meyer Distributing has added The Carlstar Group to its product lineup through a new distribution partnership, expanding access to specialty…
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Distributors/Aftermarket
Turn 14 Distribution to exhibit off-road brands at Sand Sports Super Show
The powersports aftermarket distributor will showcase products from Nacho Offroad Lighting, Hawk Performance, Dynojet, and others serving the off-road market.
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Distributors/Aftermarket
PSB unveils latest hot aftermarket products for September
PSB unveiled the latest aftermarket products for September, which include a new charging system kit, an Indian Motorcycle touring seat,…
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Snowmobile
KLIM launches nine-part ‘Perfect Winter’ snowmobile video series
KLIM is putting the spotlight on snowmobile adventure and the riders who pursue it with the launch of “Perfect Winter,”…
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Distributors/Aftermarket
GoPro announces merger with optical-photonics company Starman Optical
Privately held Starman entered a definitive agreement to merge with action camera manufacturer GoPro in a $285 million recapitalization deal.
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Distributors/Aftermarket
New Cardo update expands group connectivity for PackTalk users
Cardo’s free over-the-air software update will allow communication between 31 riders and add new public mesh and remote grouping features.
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Distributors/Aftermarket
Powersports mechanic moves business into new building, expands services
Maintenance and repair shop Preferred Powersports is expanding its operations and moving into a former industrial space in Norway, Michigan.
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Distributors/Aftermarket
Dunlop introduces all-new Geomax EN92 enduro tire
The Geomax EN92 replaces the Geomax EN91 and will be available in a range of front and rear sizes, including…
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