Turn 14 Distribution adds Counteract balancing solutions for powersports dealers
Turn 14 Distribution has expanded its powersports catalog with the addition of Counteract Balancing products, bringing dynamic internal tire balancing solutions to motorcycle, UTV and ATV dealers across the U.S.
The move adds a new category of service-focused products to Turn 14’s growing powersports offering, giving authorized dealers access to internal balancing alternatives designed for a wide range of applications, including street, touring, adventure and off-road motorcycles, as well as utility and recreational side-by-sides and ATVs.
Counteract specializes in internal balancing beads and pre-measured kits that are installed inside the tire during mounting. As the tire rotates, the material distributes itself to help balance the assembly, offering an alternative to traditional external weights.
The product lineup includes motorcycle-specific kits sized for common tire dimensions, along with UTV and ATV options engineered for larger off-road tires. The kits are packaged for efficiency in dealership service departments and can be used during routine tire installation or replacement.
“Adding Counteract’s motorcycle and off-road balancing solutions gives our dealers access to internal balancing options that span multiple powersports segments,” says Alex Lesslie, divisional purchasing director at Turn 14 Distribution. “This product line supports both on-road and off-road applications and fits naturally within the service workflows of powersports dealers and service departments.”
Why it matters to dealers
Internal balancing products can streamline tire installs by eliminating the need for external weights, potentially reducing labor time and providing an additional upsell during tire replacement.
The expanded catalog also allows dealers to source more service-related products from a single distributor, simplifying ordering and inventory management. With demand for UTV and ATV service continuing to grow, especially in off-road-heavy regions, products like Counteract’s balancing kits offer another way for dealerships to capture service revenue and differentiate their maintenance programs.
Turn 14 Distribution said the addition aligns with its broader strategy of providing dealers with access to specialized aftermarket solutions that support modern vehicle service and maintenance needs. Authorized dealers can access the new product line through the company’s online ordering platform.
