Yamaha to welcome dealers at AIMExpo
Yamaha Motor Corporation, USA, is returning to the Las Vegas Convention Center, February 5-7, for the annual AIMExpo powersports trade show. Yamaha will display some of its newest models, and representatives look forward to meeting with dealers and industry partners.
“We look forward to seeing our dealers at this year’s AIMExpo and helping our valued business partners kick-start a terrific 2025 selling season,” says Yamaha’s Mike Doughty, general manager of sales and dealer network operations. “We’re also eager to show some of our newest street and off-road offerings.”
One of the latest models Yamaha will exhibit is the 2025 YZF-R9. “It provides supersport levels of performance in an accessible package that caters to riders of all skill levels, and dealerships have already seen strong consumer interest in this all-new model,” Doughty says, adding that Yamaha dealer representatives will be on hand during the duration of the show to take dealers through all the new features and benefits of the new machines.
Additionally, Yamaha will highlight its off-road prowess with a selection of championship-winning YZ competition motorcycles, updated for 2025, as well as the all-new Wolverine RMAX4 1000 adventure side-by-side. The Wolverine provides off-road capability, versatility, and comfort for the recreational side-by-side enthusiast, which, as Yamaha says, exemplifies its Kando philosophy of the deep satisfaction and excitement one gets when encountering something of exceptional value, quality, and performance.
Yamaha field sales staff will also be on hand throughout the event to discuss the company’s Outdoor Access Initiative, which is focused on preserving and sustaining valuable off-road riding areas throughout the country.
