new models
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Electric
SSR introduces SR-E8 Pro and SR-E15 Pro electric dirt bikes
The new models mark the company’s first major push into electric off-road machines and broaden SSR’s lineup beyond its traditional…
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Kawasaki
Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range
With new sport side-by-sides, refreshed ATVs and an expanding premium utility portfolio, Kawasaki’s 2026 ORV strategy positions dealers to cover…
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Motorcycle
Sherco U.S. doubles down on premium product and star power
The company has confirmed it will bring a very limited number of Sherco Xtrem Edition models to the U.S., while…
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Motorcycle
Norton Motorcycles targets U.S. relaunch with four new models and expanded dealer network
The iconic British brand is showcasing three of its four new models this week at AIMExpo in Anaheim, marking its…
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Scooter
Piaggio, Vespa top U.S. scooter market as dealer network expands
Piaggio Group Americas closed out 2025 as the top-selling scooter manufacturer in the U.S., capturing a 39% market share behind…
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Motorcycle
INTERMOT 2025: Show ignites Germany’s motorcycle scene, targets younger crowd
With 80,000 attendees, strong OEM participation and massive digital reach, INTERMOT 2025 reaffirmed itself as the top launchpad for the…
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Motorcycle
SSR heads to AIMExpo with new models and dealer-focused strategy
SSR Motorsports is rolling into its hometown show as AIMExpo lands in Anaheim, Jan. 7–9, giving dealers an early look…
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Triumph
Triumph adds Alpine and Desert Special Editions to 2026 Tiger lineup
Triumph is expanding its adventure lineup for 2026 with new Alpine and Desert Special Editions, adding fresh styling and useful…
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Kawasaki
Kawasaki expands adventure lineup with new 2026 KLE500 ABS
Kawasaki has slotted the KLE500 models neatly between its Versys-X 300 and the KLR650, offering a balance of approachability, price,…
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Triumph
Triumph refreshes Bonneville lineup for 2026
The refreshed lineup — including the Scrambler 900, Bonneville Bobber, and Bonneville Speedmaster — introduces upgraded performance, ergonomics, and rider-focused…
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Motorcycle
CPD announces pause of 2026 AJP Motorcycle imports amid tariff challenges
CPD announced a temporary delay in the arrival of 2026 AJP models, which follows ongoing tariff and shipping cost challenges…
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Triumph
Triumph plans record 33-model launch for 2026
The company’s expansion into new market segments and continued racing success signal confidence in the long-term strength of the motorcycle…
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Kawasaki
Kawasaki updates 2026 Jet Ski STX 160 and ST 160 lineup
Kawasaki has refreshed its popular Jet Ski STX 160 and Jet Ski ST 160 series for 2026, delivering upgraded technology,…
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Taiga Motors
Taiga reveals new Orca electric watercraft at Monaco Yacht Club
Taiga Motors Inc. unveiled its next-generation Orca electric watercraft lineup at the Monaco Yacht Club, introducing a new 3-seat crossover…
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Moto Morini
Moto Morini U.S. sales surge 82% as 2026 models hit showrooms
Moto Morini is accelerating its U.S. momentum with year-to-date retail sales up 82%, driven by an expanding dealer network and…
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Personal Watercraft
Yamaha WaterCraft marks 40 years of jet power with bold new launches
Yamaha WaterCraft is celebrating 40 years of jet propulsion innovation with two major product debuts: the CrossWave, an all-new category…
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Can-Am
Can-Am reveals new Outlander electric ATV and next-gen Defender SxS
BRP is taking a two-pronged approach to the future of powersports. On one side, the company is pushing ahead with…
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ATV
Denago targets next generation with affordable Mudhawk youth ATVs
With many dealers reporting growth in entry-level and youth powersports segments, affordable ATVs like Denago’s Mudhawk 6 and 10 FI…
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Suzuki
Suzuki reveals 2026 GSX-R1000/R and 40th anniversary GSX-R editions
The GSX-R story began in 1985 with the debut of the GSX-R750, a groundbreaking sportbike that brought race-level technology to…
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KTM
KTM AG resumes full production as Pierer Mobility releases H1 2025 results
KTM has resumed full production as it plans 2026 MY launches, and parent company, Pierer Mobility, releases mostly positive data…
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