new models
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Harley-Davidson
Harley’s Q1 results show retail strength, as ‘Back to the Bricks’ strategy revealed
The good news from Harley's Q1 was that global retail motorcycle sales rose 8% year-over-year to 33,507 units, led by…
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CFMOTO
CFMOTO unveils all-new ZFORCE Z10 lineup, marking push into sport SxS segment
Developed in collaboration between CFMOTO’s U.S. Design & Innovation Group and its global design team, the Z10 platform represents the…
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Motorcycle
Keeway America sells through first Benda LFC700 allocation to dealers
Keeway America reports its first U.S. allocation of the Benda LFC700 has been fully committed, with dealers quickly selling through…
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Kawasaki
Kawasaki rolls out 2027 MULE 4000/4010 lineup with work-ready versatility
The latest MULE family includes both two-passenger models and the brand’s Trans Cab-equipped units, giving dealers a broad range of…
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Honda
Honda overhauls Pioneer 1000 lineup for 2026, adds enclosed HVAC-equipped Elite model
The overhaul comes as Honda marks the 10th anniversary of the Pioneer 1000 platform. The overhaul includes its first fully…
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Electric
SSR introduces SR-E8 Pro and SR-E15 Pro electric dirt bikes
The new models mark the company’s first major push into electric off-road machines and broaden SSR’s lineup beyond its traditional…
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Kawasaki
Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range
With new sport side-by-sides, refreshed ATVs and an expanding premium utility portfolio, Kawasaki’s 2026 ORV strategy positions dealers to cover…
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Motorcycle
Sherco U.S. doubles down on premium product and star power
The company has confirmed it will bring a very limited number of Sherco Xtrem Edition models to the U.S., while…
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Motorcycle
Norton Motorcycles targets U.S. relaunch with four new models and expanded dealer network
The iconic British brand is showcasing three of its four new models this week at AIMExpo in Anaheim, marking its…
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Scooter
Piaggio, Vespa top U.S. scooter market as dealer network expands
Piaggio Group Americas closed out 2025 as the top-selling scooter manufacturer in the U.S., capturing a 39% market share behind…
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Motorcycle
INTERMOT 2025: Show ignites Germany’s motorcycle scene, targets younger crowd
With 80,000 attendees, strong OEM participation and massive digital reach, INTERMOT 2025 reaffirmed itself as the top launchpad for the…
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Motorcycle
SSR heads to AIMExpo with new models and dealer-focused strategy
SSR Motorsports is rolling into its hometown show as AIMExpo lands in Anaheim, Jan. 7–9, giving dealers an early look…
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Triumph
Triumph adds Alpine and Desert Special Editions to 2026 Tiger lineup
Triumph is expanding its adventure lineup for 2026 with new Alpine and Desert Special Editions, adding fresh styling and useful…
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Kawasaki
Kawasaki expands adventure lineup with new 2026 KLE500 ABS
Kawasaki has slotted the KLE500 models neatly between its Versys-X 300 and the KLR650, offering a balance of approachability, price,…
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Triumph
Triumph refreshes Bonneville lineup for 2026
The refreshed lineup — including the Scrambler 900, Bonneville Bobber, and Bonneville Speedmaster — introduces upgraded performance, ergonomics, and rider-focused…
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Motorcycle
CPD announces pause of 2026 AJP Motorcycle imports amid tariff challenges
CPD announced a temporary delay in the arrival of 2026 AJP models, which follows ongoing tariff and shipping cost challenges…
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Triumph
Triumph plans record 33-model launch for 2026
The company’s expansion into new market segments and continued racing success signal confidence in the long-term strength of the motorcycle…
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Kawasaki
Kawasaki updates 2026 Jet Ski STX 160 and ST 160 lineup
Kawasaki has refreshed its popular Jet Ski STX 160 and Jet Ski ST 160 series for 2026, delivering upgraded technology,…
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Taiga Motors
Taiga reveals new Orca electric watercraft at Monaco Yacht Club
Taiga Motors Inc. unveiled its next-generation Orca electric watercraft lineup at the Monaco Yacht Club, introducing a new 3-seat crossover…
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Moto Morini
Moto Morini U.S. sales surge 82% as 2026 models hit showrooms
Moto Morini is accelerating its U.S. momentum with year-to-date retail sales up 82%, driven by an expanding dealer network and…
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