Yamaha
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Yamaha
Yamaha updates several YZ models, returning ATVs get new colorways
Off-road motorcycle updates for 2027 include the YZ250, YZ450FX, and several new youth models. For ATVs, Yamaha is returning the…
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Yamaha
Yamaha Outdoor Access Initiative Q1 grant recipients announced
Each quarter, Yamaha awards grants to organizations focused on improving, expanding, and maintaining safe, responsible access for ORV recreation.
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Yamaha
20/20 Custom Molded Plastics earns Yamaha Supplier Award
20/20 Custom Molded Plastics has received the 2026 Yamaha Supplier Award, marking the third time the Ohio-based manufacturer has earned…
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Yamaha
Yamaha Motorsports earns three Hermes Creative Awards for website, digital tools
The awards were presented as part of the 2026 Hermes Creative Awards international competition, which honors excellence in marketing, communications,…
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Yamaha
Yamaha posts strong Q1 growth as U.S. motorcycle demand rises
Yamaha Motor reported strong first-quarter financial results for fiscal 2026, driven largely by higher motorcycle sales in developed markets, including…
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Yamaha
Yamaha Financial Services spotlights Rocky Mountain Cycle Plaza
The Rocky Mountain Cycle Plaza dealership was highlighted for its more than 10-year relationship with Yamaha Financial Services and its…
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Dealers
Illinois town approves incentive deal for Riverside Powersports expansion
Riverside Powersports, a multiline dealership in Ottawa, Illinois, plans to expand to a second location in Plano with a tax…
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UTV
EagleRider launches two-day Yamaha UTV Mojave desert tour for 2026
The Mojave Desert tour represents the latest effort by the company to broaden its experiential offerings and tap into increasing…
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Yamaha
Yamaha Outdoor Access Initiative surpasses $1M in 2025 grants
The fourth quarter 2025 awards nearly reached $250,000 for trail system restoration efforts, bridge projects, stewardship efforts, and youth riding…
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Yamaha
Yamaha Canada names 42 dealers to 2026 Elite Dealer program
The annual designation highlights dealers that excel across a range of metrics evaluated throughout the year, including customer feedback, digital…
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Motorcycle
TVS passes Yamaha to become world’s third-largest motorcycle manufacturer
With TVS passing Yamaha in global motorcycle sales, India now holds two of the top three spots for the largest…
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Motorcycle
Yamaha expands its ADV range with new Ténéré 700 World Raid
Yamaha’s World Raid builds on the existing Ténéré 700 ADV platform, with added enhancements to ride longer distances and on…
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Motorcycle
KTM’s Tomac finishes first in the 450MX at the SMX opener in Anaheim
The opening round of the 2026 SMX World Championship saw Eli Tomac take home the 450MX title, while in the…
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Yamaha
Yamaha Outdoor Access Initiative awards Q3 grants
Grants were allocated across eight states to support conservation and restoration, promote safe OHV riding, and expand access to trails…
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Personal Watercraft
PWCs boosting the boating industry
From affordability to luxury, from fishing to touring, both Sea-Doo and Yamaha see PWCs as essential to the long-term health…
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Yamaha
Yamaha R9 named ‘Best Sportbike of the Year’ by Cycle World magazine
Cycle World recognized Yamaha’s newest SuperSport motorcycle, the YZF-R, as the best sport bike of 2025 for its street performance…
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Yamaha
U.S. techs shine at Yamaha World Technician Grand Prix
Two U.S. dealership technicians delivered standout performances on the global stage at the 2025 Yamaha World Technician Grand Prix, held…
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Yamaha
Yamaha switches from inline-four to V4 engine ahead of 2026 MotoGP season
The inline-four has powered Yamaha racing to several successes in MotoGP, including eight riders' titles, seven team titles, and five…
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Yamaha
Yamaha showcases new hydrogen-powered golf car at SEMA
With electric and hydrogen energy in its product line, Yamaha is looking to achieve carbon neutrality by offering multiple alternative…
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Electric
Yamaha reveals electric motocross model at EICMA 2025, eyes MXEP
Yamaha looks for its new electric motocross concept model to compete in next year's FIM Motocross World Championship Electric support…
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