News
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Sturgis Buffalo Chip names Pandya COO
Starting as a simple keg party in a field to host Black Hills Motorcycle Rally attendees who had been pushed…
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Market strength forces motorcycle OEM to go on hiring binge
The company has agreed to recruit up to 580 people on a fixed-term basis and 50 people on open-ended contracts,…
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Electric motorcycle, side-by-side OEM expanding to support growth
The first all-electric, off-road powersports company announced the expansion of its footprint in Texas, according to a press release. Here’s…
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Analyst provides insight ahead of BRP’s quarterly earnings release
Prior to BRP reporting its third quarter fiscal 2022 results on Dec. 1, BMO Capital Markets analyst Gerrick Johnson has…
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Less than a month to submit Nifty 50 application
One day after its launch, the 2022 Nifty 50 Winter/Spring application is off and running. The inbox overfloweth with applications,…
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EICMA: Royal Enfield reveals 120th Anniversary Edition Twins
It was in November 1901 that Royal Enfield launched its first motorcycle at the Stanley Cycle Show in London, kickstarting…
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EICMA: CFMOTO reveals concept SR-C21 motorcycle
CFMOTO once again turned heads with a worldwide motorcycle debut at EICMA this week, this time pulling the drape to…
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EICMA: Suzuki Katana sharpened for 2022
Suzuki has sharpened its Katana for 2022, with the updated machine getting more power and an improved suite of electronics…
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EICMA: Moto Guzzi’s V100 Mandello makes world premiere
In marking its centenary in 2021, Moto Guzzi does not just celebrate a milestone but rather a starting point, a…
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EICMA: New Aprilia RS 660 LE gets stars and stripes livery
A year after its launch on the market, Aprilia RS 660 is already celebrating its first important sports milestone. The…
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EICMA: Kawasaki reveals all-new Versys 650, 650 LT
As launched this week at EICMA in Milan, the widely popular Versys 650 and Versys 650 LT return to Kawasaki’s…
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EICMA: Stealth electric bikes offers four new models for 2022
After the announcement of Stealth Electric Bikes’ new strategic partnerships with design legends C-Creative and Vmoto Soco Italia, Stealth this…
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Dealer conference draws a crowd
The data has been tallied, and with Year 1 in the books at the Powersports Business Accelerate Conference in Atlanta,…
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Parts Unlimited hosts epic Red Rock Run 2 in Utah (video)
Dealers and vendors who participated in the Parts Unlimited Red Rock Run 2 in St. George, Utah, this month are…
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EICMA: Brembo reveals GP4-MINI caliper for younger riders
On the occasion of EICMA in Milan, Brembo is presenting its latest innovations for the world of motorcycles, also adopting…
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OPE dealer acquires two powersports locations
C&B Operations, LLC, a family-owned business that operates 37 John Deere dealerships in South Dakota, Minnesota, Montana, Wyoming, Iowa and…
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Auringer lands role as national sales director
Industry veteran Dave Auringer, who helped launch BRP’s Sea-Doo brand to dealers, is getting a head start on 2022 by…
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GM acquires 25 percent stake in Pure Watercraft to accelerate all-electric boating
General Motors announced on Monday that it has acquired a 25 percent ownership stake in Pure Watercraft, a Seattle-based company…
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Gates G-Force CVT Belts celebrates a decade in powersports
Denver-based Gates is celebrating the 10th anniversary of its G-Force brand of high performance continuously variable transmission (CVT) belts. Over…
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KTM celebrates progress of all-new $50 million North America Group HQ
The success stories just keep rolling in the days following the inaugural Powersports Business Accelerate Conference in Atlanta. We are…
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