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Dealer conference draws a crowd

The data has been tallied, and with Year 1 in the books at the Powersports Business Accelerate Conference in Atlanta, we are proud to announce that each classroom seminar had more than 50 seats filled on average.

“We could not be more pleased with the participation and engagement that we encountered in the first year of our event,” Powersports Business content director and session curator Dave McMahon said. “The speaker evaluations showed that dealers walked away with actionable insights to bring back to their dealerships. It was easy to see why dealers and industry members were so enthusiastic to be back and gathered in person.”

Rollick CEO Bernie Brenner gets the Accelerate crowd thinking digital.

Dealers and attendees both remarked of their appreciation for the spacious environment that was offered during the pandemic. On average, every other seat was filled in the 100-seat capacity room for each session at the Hyatt Regency.

Jay Hatfield Motorsports’ Houston Cusik, finance manager, and Trey Cusick, general manager/managing partner, chat with KTM North America Dealer Acquisition manager Robin Fiore between sessions at the Powersports Business Accelerate Conference. “One or more of the three Jay Hatfield Motorsports locations is interested in learning more about KTM? You’re in the right spot. Wait right here!”

“Dealers and sponsors requested this type of intimate, conference setting as a more beneficial way of making business happen,” McMahon said. “We’re looking forward to ramping up our efforts at the conference in 2022. Topping the 2021 conference lunches will be a tall task, but we will do our best!”

RJ Holston, CFO at Hellbender Harley-Davidson and Southern Devil Harley-Davidson, engages with a seminar presenter during the Q&A.
Even after the always fun first night of the first in-person industry event since 2019, there were plenty of smiles when dealers and sponsors gathered daily for coffee for at the 2021 Powersports Business Accelerate Conference at the Hyatt Regency in Atlanta. And yes, the editor has already added Red Bull to the morning offer for next year! It’ll be in the “Editor’s Choice” cooler.
Bryan Seti, general manager of Yamaha WaterCraft Group, was sought by dealers interested in learning more about WaveRunners and Yamaha Boats.
You need to be an early arrival to secure a middle row seat during NPA VP Mike Murray’s presentation on ramping up pre-owned sales.
Multiple bikes from NPA awaited dealers to perform a pre-owned valuation exercise during the Accelerate Conference.

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