Turn 14 brings new V-twin products to center stage at the 85th Sturgis Rally
Turn 14 Powersports is set to make a strong showing at the 85th annual Sturgis Motorcycle Rally with a joint exhibit featuring its flagship V-twin brands — Kuryakyn, Twin Power, and Biker’s Choice. Rally attendees will find the team in the J&P Cycles parking lot, one of the event’s busiest destinations, from July 30 through August 9.
Turn 14 Powersports, a division of Turn 14 Distribution, is known for delivering premium motorcycle parts and accessories through a nationwide dealer network. At Sturgis, the company will showcase new products, host live installations, offer exclusive giveaways, and provide riders with the opportunity to speak directly with product developers and brand experts.
“Sturgis is a critical event for the V-twin community, and it’s the perfect setting for us to connect directly with riders,” says Bob Schuetz, president of Turn 14 Powersports. “We’re proud to bring together Kuryakyn, Twin Power, and Biker’s Choice in collaboration with J&P Cycles to give riders a hands-on look at what’s next for our brands.”
Kuryakyn will debut its Enygma collection and introduce Kuryakyn Leathers by River Road, making their first appearance at Sturgis. Twin Power will showcase its trusted lineup of performance parts, while Biker’s Choice highlights gear and components that have supported riders and dealers for more than 40 years.
“Events like Sturgis allow us to hear directly from riders — what they like, what they need, and where we can go next,” says Eric Maurer, marketing manager. “It’s about building better products by listening to the people who use them every day.”
The 85th Sturgis Motorcycle Rally takes place from August 1 to 10, 2025, continuing a tradition started in 1938 by Pappy and Pearl Hoel. Today, it draws hundreds of thousands of riders from across the country.
