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Arctic Cat reveals 2027 snowmobile lineup with expanded EPS, new suspension
For dealers, the 2027 range reflects a broad product refresh across trail, crossover, mountain, utility and touring segments — along…
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Ford CEO says Harley-Davidson must evolve to remain competitive
Farley made the comments during a recent interview with Argentina’s La Nación, emphasizing that iconic American brands must continue evolving…
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Hoosier Harley-Davidson of Elkhart to close after 19 years in business
Hoosier Harley-Davidson in Elkhart, Indiana, has announced it will permanently close after 19 years serving the local riding community. The…
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Segway adds to its ATV range with the all-new AT10 W Mud
Segway's new Mud edition features 12.6 inches of ground clearance and can handle one meter of water wading, with intake…
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Suzuki rolls out second wave of 2026 bike models
Spanning sport, street, adventure, and dual sport categories, Suzuki’s versatile 2026 lineup offers enthusiasts a wide range of machines for…
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Legendary Harley-Davidson Dealer Group acquires Windy City Motorcycle Company
Founded in 2000 by Ozzie and Jill Giglio, Windy City grew from a single Harley-Davidson dealership in Villa Park into…
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Arctic Cat restarts snowmobile, SxS production at Minnesota facility
Three months after its acquisition, Arctic Cat has resumed production on both snowmobiles and UTVs at its manufacturing facility in…
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Sturgis aims to make 85th motorcycle rally the biggest one yet
The 85th Sturgis Motorcycle Rally is set for Aug. 1-10, and will feature many new additions, including the debut of…
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Motocross star breaks world record for longest motorcycle jump to flat landing
Motocross athlete Colby Raha breaks the world record for the longest motorcycle jump to a flat landing at the Palm…
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Former dealership manager accused of $27K embezzlement scheme in NJ
Chelsea A. Marra-Kaufmann, 36, of Toms River, New Jersey, has been charged with third-degree theft following a joint investigation by…
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BRP continues its marine business dump with sale of Alumacraft
BRP has reached an agreement with Bryton Marine Group to sell its fishing boat operation Alumacraft, a deal that falls…
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Harley reveals $110,000 CVO Road Glide
Only 131 units of this 2025 Harley-Davidson CVO Road Glide RR, a King Of The Baggers replica streetbike, will be…
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Polaris builds 30 race-ready RZR Pro R Factory UTVs with $140,000 price tag
The RZR Pro R Factory touts race-winning performance, desert-racing design, and race-optimized technology, making it the ultimate machine for hardcore…
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Banks want collateral for KTM loan
According to an Austrian newspaper report, KTM AG is continuing its quest to find an investor or bank to inject…
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Suzuki announces final 2025 models
Suzuki brings back iconic favorites from several categories, including sportbike, street, crossover, sport touring, and adventure.
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Honda reveals new V3 engine concept with electric compressor at EICMA
The water-cooled 75-degree V3 engine has been designed to be extremely slim and compact and features the world’s first electrical…
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BRP to sell marine businesses
BRP is preparing to sell its Alumacraft, Manitou and Telwater marine businesses, along with marine parts, accessories and apparel.
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Krämer Motorcycles reveals 2025 APX-350 MA prototype race bike
The Krämer APX-350 MA will be used in the new MotoAmerica Talent Cup series and boasts over 55hp from a…
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The Big East Powersports Show celebrates 30 years!
For this year’s show in Syracuse, New York, consumers will have more reasons to come than ever before – from…
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SWM Italy looks for growth in U.S. visit
The SWM Italy management team visited Central Powersports Distribution (CPD) in Texas during the last week of June to discuss…
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