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Sturgis aims to make 85th motorcycle rally the biggest one yet
The 85th Sturgis Motorcycle Rally is set for Aug. 1-10, and will feature many new additions, including the debut of…
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Motocross star breaks world record for longest motorcycle jump to flat landing
Motocross athlete Colby Raha breaks the world record for the longest motorcycle jump to a flat landing at the Palm…
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Former dealership manager accused of $27K embezzlement scheme in NJ
Chelsea A. Marra-Kaufmann, 36, of Toms River, New Jersey, has been charged with third-degree theft following a joint investigation by…
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BRP continues its marine business dump with sale of Alumacraft
BRP has reached an agreement with Bryton Marine Group to sell its fishing boat operation Alumacraft, a deal that falls…
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Harley reveals $110,000 CVO Road Glide
Only 131 units of this 2025 Harley-Davidson CVO Road Glide RR, a King Of The Baggers replica streetbike, will be…
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Polaris builds 30 race-ready RZR Pro R Factory UTVs with $140,000 price tag
The RZR Pro R Factory touts race-winning performance, desert-racing design, and race-optimized technology, making it the ultimate machine for hardcore…
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Banks want collateral for KTM loan
According to an Austrian newspaper report, KTM AG is continuing its quest to find an investor or bank to inject…
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Suzuki announces final 2025 models
Suzuki brings back iconic favorites from several categories, including sportbike, street, crossover, sport touring, and adventure.
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Honda reveals new V3 engine concept with electric compressor at EICMA
The water-cooled 75-degree V3 engine has been designed to be extremely slim and compact and features the world’s first electrical…
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BRP to sell marine businesses
BRP is preparing to sell its Alumacraft, Manitou and Telwater marine businesses, along with marine parts, accessories and apparel.
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Krämer Motorcycles reveals 2025 APX-350 MA prototype race bike
The Krämer APX-350 MA will be used in the new MotoAmerica Talent Cup series and boasts over 55hp from a…
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The Big East Powersports Show celebrates 30 years!
For this year’s show in Syracuse, New York, consumers will have more reasons to come than ever before – from…
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SWM Italy looks for growth in U.S. visit
The SWM Italy management team visited Central Powersports Distribution (CPD) in Texas during the last week of June to discuss…
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Kawasaki releases the Jet Ski Ultra 160 series and Ultra 310 series
The Jet Ski Ultra 160 models harness the renowned engine from the Jet Ski STX 160 series while integrating many…
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MotorCity Power Sports of Michigan acquired by dealer group
The dealership is one of the largest in metro Detroit, carrying Yamaha, Honda, Suzuki, Kawasaki, Polaris and BRP motorcycles, ATVs,…
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Arctic Cat extends pre-order date to April 8 for MY25 snowmobiles
The new date allows snowmobile enthusiasts a chance to attend one of the demo events happening throughout North America before…
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CFMOTO reveals new ATVs and bikes at AIMExpo
On Tuesday at AIMExpo, CFMOTO took the wraps off two new motorcycle models (new to the U.S.) and two ATV…
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Segway reveals Xafari and Xyber electric bikes
Segway shares its latest advancements in off-road exploration with its new electric bikes, which are set to launch in late…
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Barbara Wilkins of Wilkins Harley-Davidson passes at 93
Barbara opened Wilkins Harley-Davidson of Barre, Vermont, with her husband after he returned from World War II in 1947.
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Michigan and Wisconsin dealer broadens reach in Minnesota
Michael Lafontaine acquires Moose Lake Implement & Sport, a family-owned and operated dealership since 1941 that carries powersports and outdoor…
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