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Kawasaki announces 2026 street motorcycle lineup
Headlined by the updated Z1100 SE ABS, Kawasaki also announced the return of several other 2026 model-year motorcycles, set to…
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Yamaha releases its 2026 side-by-side lineup
Yamaha continues its off-road rollout, blending performance and reliability with the release of the all-new Wolverine and Viking side-by-sides.
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H-D set to launch all-new, more ‘accessible’ Sprint at under $6K
During a July 30 2Q earnings call, Harley-Davidson CEO Jochen Zeitz says the company plans on releasing the new entry-level…
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Polaris introduces new entry-level UTV for under $10K
With an MSRP of $9,999, the Ranger 500 was engineered to be easy to operate, with simplified controls and minimal…
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Honda brings back three CRF Trail models for 2026
Honda's family of CRF-F models is returning for 2026, as the company says it aims to introduce more young riders…
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Newly acquired Arctic Cat releases complete 2026 snowmobile lineup
The newly acquired Arctic Cat unveiled its complete 2026 snowmobile lineup, which features the return of the vast majority of…
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Bombardier’s new concept could redefine marine patrol and border defense
The Sea-Drone 88, a unique concept proposed by venture capitalist Charles Bombardier that could redefine marine patrol and border defense.
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Missouri Harley dealer announces closure
Hideout Harley posted recently on its Facebook page that it will be shutting down for good at the end of…
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Electric powersports manufacturer returns with a new plan
According to a recent report, Taiga 2.0 is back with most of the same leadership structure. The electric OEM has…
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Honda aims for half of worldwide motorcycle market: Report
Honda’s powersports business made around $3.6 billion in operating profit in FY 2024, up almost 14 percent from five years…
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Textron seeks buyer for Arctic Cat division
Snow Goer reports that Textron is seeking a buyer for its Arctic Cat division as it recently filed a Form…
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Arctic Cat announces layoffs, production pause
A letter from Textron’s Arctic Cat division to its dealers (now widely circulated to media members) has sent a shock…
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Rider reveals 2024 Motorcycle of the Year
Thousands of street-legal motorcycles have been released over the past 50 years, and Rider Magazine has ridden and evaluated many…
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Ed Morse acquires Renegade Harley-Davidson in Springfield, Missouri
This will be Ed Morse Automotive Group’s sixth Harley-Davidson dealership joining locations in Daytona Beach, Ormond Beach, Grand Junction, Austin,…
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CFMoto reveals new UTVs and bikes at dealer meeting
CF Moto recently held its 2025 dealer meeting in Minneapolis. Nearly 1,000 people attended (many dealers brought more than one…
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Steve Menneto departs Polaris, named Malibu Boats CEO
Menneto joins Malibu Boats from Polaris, where he was most recently president of the Off-Road Vehicle Division.
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Nearly 300 workers laid off from BRP’s revamped Sea-Doo Switch facility due to ‘soft demand’
BRP invested $14 million in 2023 to expand its manufacturing facility in Sturtevant, Wisconsin, which had 720 employees at the…
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Polaris unveils 2025 snowmobile lineup
Polaris introduces its patented DYNAMIX suspension technology, a lighter RMK lineup, the new RMK SP and 650 Titan Adventure widetrack…
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PSB reveals 2024 Nifty 50 winners
We received well over 50 new or updated product submissions for the 2024 Nifty 50. We whittled it down to…
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PSB highlights the achievements of 2023 40 Under 40 winners
The profiles of these forward-thinking individuals, proactive leaders and catalysts for growth showcase the impact of their leadership and dedication.
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