Yamaha
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Yamaha introduces new recycled material for motorcycle bodywork
Efforts to employ more carbon-neutral raw materials will start with ASEAN market commuter models.
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Yamaha Marine opens new MIC in Georgia
The new Marine Innovation Center (MIC) in Kennesaw was opened on April 12, which will provide new job opportunities and…
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Yamaha wins two major awards
Yamaha Motor took home two Red Dot Awards for the TY-E 2.0 electric trials bike and NEO'S electric scooter.
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Yamaha sets aside $100M to explore new technology
Yamaha Motor Co., has announced the establishment of the U.S.-based Yamaha Motor Exploratory Fund, L.P. II, a company-financed 10-year fund…
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Yamaha reveals ‘same but different’ 2024 snowmobile lineup
Sometimes it’s easy to discount a year when a manufacturer’s primary updates are “bold, new graphics.” Go ahead with your…
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Yamaha to expand use of green aluminum
Yamaha Motor Company reached an agreement with an aluminum supplier to procure green aluminum and began using it as a…
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Yamaha Bicycles names regional field sales and marketing rep
Yamaha Bicycles has appointed Nate Espinosa as the representative for the northwest region of the U.S., as it continues to…
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Yamaha contributes half a million in outdoor grants
Yamaha Motor Corp., USA contributed more than $500,000 in grant awards to the Yamaha Outdoor Access Initiative (OAI) in 2022.…
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Yamaha U.S. Marine Business Unit appoints vice president
Yamaha U.S. Marine Business Unit has named Mark Tracy as vice president. In his new position, Tracy will continue to…
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Monster Energy and Yamaha strengthen global partnership
Yamaha Motor Corporation, USA (YMUS) has announced a renewal with Monster Energy, and its strengthened global partnership. The partnership will…
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Yamaha offers Ukraine aid with portable generator shipment
Yamaha Motor Co. has delivered 215 portable power generators for Ukraine to the Japan International Cooperation Agency (JICA). The generators…
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Yamaha continues support of USMCA in 2023
Yamaha Motor Corporation recently committed its third consecutive year to support the U.S. Motorcycle Coaching Association (USMCA). Last year, the…
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Yamaha reveals Stay Outdoors Program grant recipients
Yamaha Financial Services has announced that almost $100,000 will be distributed to the first recipients of the Stay Outdoors Program…
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Yamaha honors champions at 10th annual induction ceremony
Yamaha Motor Corporation, USA, honored nine Yamaha bLU cRU champions at the 2022 Yamaha Wall of Champions induction ceremony. The…
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Estenson Racing unveils 2023 American Flat Track team
Estenson Racing has revealed its four-rider lineup for the 2023 Progressive American Flat Track season and the continuation of its…
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Yamaha funds damaged trail restoration
Yamaha has announced the $116,000 contribution in grant awards from the Yamaha Outdoor Access Initiative (OAI) for the third quarter…
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Yamaha Watercraft recognizes 2022 District Manager of the Year
Yamaha Marine Business Unit has named Adam Williamson, Mountain West district manager, its 2022 District Manager of the Year. The…
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Yamaha announces 2023 AmPro racing team
AmPro Yamaha has announced a powerhouse lineup for 2023 with the signing of Ricky Russell to lead the charge in…
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Yamaha bLU cRU riders compete at Thor Mini O’s Winter Olympics
Monster Energy Yamaha Star Racing’s rider Haiden Deegan lead the team with five victories at the 51st annual Thor Mini…
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Yamaha Marine to utilize plant-derived materials for PWC
Yamaha Marine U.S. Business Unit has announced that it will soon use plant-derived cellulose nanofiber (CNF) reinforced resin in the…
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