Yamaha
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Yamaha Outdoor Access Initiative awards grants to advance e-bike trails
SORBA Woodstock of Georgia secures funding and equipment to enhance trail systems and the Sage Trail Alliance will be assisted…
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Yamaha highlights ‘futuristic’ models at Japan Mobility Show
Yamaha Motors exhibited various motorcycles, electric commuter vehicles, and more, including six new models.
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Yamaha Motor launches battery management company
ENYRING will offer swappable batteries for compact urban electric vehicles (mainly e-bikes) via subscription-based services.
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Yamaha returns as official OEM partner of AFT in 2024
Yamaha enjoyed another banner season of Progressive AFT competition in 2023, proving itself a title-contending powerhouse in both Mission SuperTwins…
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Yamaha Marine’s Technical School Partnership program adds three new schools
Developed in 2015, Yamaha’s TSP program aims to develop a stronger marine technician workforce through a certified curriculum, Yamaha systems…
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Yamaha Marine names 2022-2023 certified master technicians
Out of hundreds of applicants, approximately 30 technicians pass Yamaha’s certification exam on an annual basis.
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Yamaha’s World Technician Grand Prix to return in 2025
Those who emerge as the winners of their respective NTGPs qualify to compete for the No. 1 title at the…
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Yamaha Marine names Nicholas Genesi government relations manager
In his new role, Genesi will collaborate with federal and state elected representatives, industry trade, and affiliated associations to formulate…
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Yamaha unveils returning 2024 models
The 2024 street motorcycle lineup includes the Supersport, Sport Heritage, Scooter, Hyper Naked, and Sport Touring model families.
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Yamaha renews Official Partner of SkillsUSA status for 2024
As a partner of the association, Yamaha supports SkillsUSA’s mission to provide immersive learning experiences and industry-specific training to students…
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Yamaha Marine wins 2023 national boating safety award
The National Boating Safety Awards were established in 2019 by the Sea Tow Foundation Boating Safety Advisory Council to recognize…
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Yamaha Marine names marine training manager
Ted Riley will be responsible for leading efforts to create and implement a global training standard for Yamaha Marine Distributors.
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Yamaha Motor changes Chinese joint venture partner
Yamaha Motor has positioned China as one of its most important production and sales bases and says it will continue…
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Yamaha reveals the 2024 WR450F
According to Yamaha, the new WR450F is now slimmer, lighter, faster, and more tractable with longer and stronger pulling power.
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Wolverine X2 1000 – who is the customer?
After speaking with ATV and SxS Testing Manager Pat Biolsi, it was evident that the Yamaha team did their research…
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Yamaha Bicycles launches all-new e-commerce platform
Live now on the Yamaha website, e-bike enthusiasts can purchase their new Yamaha Power Assist Bicycle online and pick up…
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Video: Wolverine X2 1000 Walkaround
Powersports Business recently joined the Yamaha team in Taylorsville, North Carolina, to check out the new Wolverine X2 1000. We…
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Yamaha Marine reveals new high-output engine for ’24 PWC models
Yamaha's new 1898cc, four-stroke, four-cylinder, 16-valve High Output marine engine replaces the previous 1.8L HO engine that powered some of…
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Yamaha U.S. Marine names technical services manager
Robert Orr joined Yamaha in 2000 and, in his new role, is now responsible for enhancing customer satisfaction through product…
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Yamaha reveals updated 2024 Tracer 9 GT+
Our colleagues at Rider Magazine recently gave a first look review of the 2024 Yamaha Tracer 9 GT+, which features…
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