Yamaha
-
Yamaha Bicycles launches all-new e-commerce platform
Live now on the Yamaha website, e-bike enthusiasts can purchase their new Yamaha Power Assist Bicycle online and pick up…
Read More » -
Video: Wolverine X2 1000 Walkaround
Powersports Business recently joined the Yamaha team in Taylorsville, North Carolina, to check out the new Wolverine X2 1000. We…
Read More » -
Yamaha Marine reveals new high-output engine for ’24 PWC models
Yamaha's new 1898cc, four-stroke, four-cylinder, 16-valve High Output marine engine replaces the previous 1.8L HO engine that powered some of…
Read More » -
Yamaha U.S. Marine names technical services manager
Robert Orr joined Yamaha in 2000 and, in his new role, is now responsible for enhancing customer satisfaction through product…
Read More » -
Yamaha reveals updated 2024 Tracer 9 GT+
Our colleagues at Rider Magazine recently gave a first look review of the 2024 Yamaha Tracer 9 GT+, which features…
Read More » -
Yamaha reveals 2024 ATV and Side-by-Side lineup
Yamaha has introduced a wide array of new ORVs that meet the demands of enthusiasts and fit many jobsite and…
Read More » -
Yamaha launches year-long celebration of 50 years of the YZ
Yamaha is excited to share the story of the YZ and will continue to look back to iconic moments during…
Read More » -
Aspiring racers hone skills at Snowshoe Mountain with Yamaha Racing GNCC University
This exclusive masterclass, led by Yamaha’s existing and previous racers and champions, highlighted technical riding instruction in a variety of…
Read More » -
Yamaha to exit snowmobile market in 2025
Yamaha says it will ensure parts availability, service, and related customer satisfaction now and after the snowmobile final production run…
Read More » -
Yamaha Rightwaters reports progress for conservation initiative
From June 2022 through June 2023, Yamaha reinforced a commitment to carbon neutrality and sponsored new projects that support marine…
Read More » -
Major Japanese OEMs team up to develop hydrogen engines
The Japanese 'big four' have announced they will work together to develop hydrogen-powered engines, forming the HySE technological research association.
Read More » -
Yamaha Outdoor Access Initiative continues to support All Kids Bike
The Yamaha Outdoor Access Initiative is continuing its support of All Kids Bike, getting students in public schools outside and…
Read More » -
Yamaha U.S. Marine appoints marine service division manager
Division Manager Jeremy Waki has more than 20 years if experience with the marine service operations team.
Read More » -
Yamaha signs Rossi as brand ambassador
Valentino Rossi fans get to cheer another milestone for their hero as he will be officially representing Yamaha.
Read More » -
Yamaha introduces new recycled material for motorcycle bodywork
Efforts to employ more carbon-neutral raw materials will start with ASEAN market commuter models.
Read More » -
Yamaha Marine opens new MIC in Georgia
The new Marine Innovation Center (MIC) in Kennesaw was opened on April 12, which will provide new job opportunities and…
Read More » -
Yamaha wins two major awards
Yamaha Motor took home two Red Dot Awards for the TY-E 2.0 electric trials bike and NEO'S electric scooter.
Read More » -
Yamaha sets aside $100M to explore new technology
Yamaha Motor Co., has announced the establishment of the U.S.-based Yamaha Motor Exploratory Fund, L.P. II, a company-financed 10-year fund…
Read More » -
Yamaha reveals ‘same but different’ 2024 snowmobile lineup
Sometimes it’s easy to discount a year when a manufacturer’s primary updates are “bold, new graphics.” Go ahead with your…
Read More » -
Yamaha to expand use of green aluminum
Yamaha Motor Company reached an agreement with an aluminum supplier to procure green aluminum and began using it as a…
Read More »