News
-
Serial swindler busted after hitting multiple powersports dealerships
PSB's 2023 Best In Class dealership award winner Simply Ride in Eden Prairie, Minnesota, was one of Wooten's victims.
Read More » -
Polaris’ Trails Grants application deadline for Spring is Mar. 1
Since the start of the Trails Grants Program in 2006, Polaris has supported more than 370 ATV, off-road and snowmobiling…
Read More » -
CDP gives Yamaha ‘A’ score for transparency on climate change
The company is recognized for leadership in corporate transparency and performance on climate change by the global environment non-profit CDP,…
Read More » -
NPA names Pacific Northwest territory sales manager
Jason Wilson was previously a general sales manager at a Portland dealership and is now the TSM for Alaska, Idaho,…
Read More » -
Powersports Business recognizes 2023 Best In Class winners
These dealerships were recognized at the 2023 Powersports Business Accelerate Conference for their accomplishments and efficient practices.
Read More » -
PSB reveals 2024 Nifty 50 winners
We received well over 50 new or updated product submissions for the 2024 Nifty 50. We whittled it down to…
Read More » -
Polaris Commercial unveils 2025 Pro XD Kinetic electric UTV for worksites
The all-electric Ranger has been called "game-changing" for battery EV UTVs. Polaris Commercial has leveraged that innovation for its Commercial…
Read More » -
Two motorcycles stolen from Texas dealership
A break-in also occurred at a different dealership in a nearby town and the suspects are likely the same.
Read More » -
A final farewell to the Harley-Davidson Sportster
The Harley-Davidson Sportster has been with us since Elvis existed only in black and white, and it’s been part of…
Read More » -
Rider Magazine reviews the 2024 Moto Morini Calibro
The model was released at AIMExpo, along with the 2025 Moto Morini X-Cape 1200 adventure bike, the 2025 Corsaro 750…
Read More » -
Honda refines 2024 Africa Twin platform
The Africa Twin and Africa Twin Adventure Sports ES models receive key updates platform-wide and version-specific improvements.
Read More » -
LiveWire shares 2023 Q4 and full year financial results
In 2023, the company launched the Del Mar, the first model of its S2 platform, which played a role in…
Read More » -
Sturgis Museum and Hall of Fame names new executive director, board members
The Sturgis Motorcycle Museum and Hall of Fame recently announced the appointment of Heidi Haro as executive director and four…
Read More » -
NCMDA to hold its annual meeting this weekend
The hotel room block is completely sold out, but NCMDA says sister properties nearby may still have rooms available for…
Read More » -
EVS Sports moves headquarters to Nevada
The company was founded in 1985 and now develops protective gear products for the majority of today's extreme sports athletes,…
Read More » -
Yamaha Bicycles names new sales and marketing reps, announces sales program
New to the U.S. market in 2017, the Yamaha Bicycles business has grown steadily while adding models and building its…
Read More » -
Suzuki and H.E.P. Motorsports launch 2024 RM Army Boot Camps
The RM Army Boot Camps were launched in 2023 to offer Suzuki MX bike owners the chance to ride, learn…
Read More » -
MOMS Jericho Super Center to host Grand Opening
MOMS acquired a 61,000 square foot building that previously housed a grocery store and is transforming it into the region’s…
Read More » -
Trader Interactive rebrands and expands marine marketplace
Trader Interactive rebrands its marine marketplace, doubles boat inventory and dealer partnerships and upgrades features for dealers.
Read More » -
Mark Sheffield to speak at OMDA meeting Feb. 27
The Ohio Motorcycle Dealer Association (OMDA) adds Mark Sheffield, a 20 Group facilitator with the Spader Group and PSB contributor,…
Read More »