News
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Polaris announces first shipment of all-electric side-by-sides
Polaris has shipped the first of its all-new, fully electric RANGER XP Kinetic side-by-sides.
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Motocross figure Paul Schlegel passes at 84
Influential figure Paul Schlegel, co-founder of Loretta Lynn’s and motocross promoter, passes away at 84.
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Best-In-Class – Riding Academy: San Jacinto Harley-Davidson
San Jacinto Harley-Davidson, Powersports Business Best-In-Class - Riding Academy honoree, discusses the growth of its riding academy.
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Italian e-bike line converts to traditional bikes, coming to U.S. market
Francesco Moser, Hall of Fame bicycle racer, has introduced the F-Moser product line of road and gravel bikes that offer…
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VP Racing Fuels names director of marketing
VP Racing has hired Steve Ward as director of marketing.
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Mid America Harley-Davidson acquired by Momentum Holdings
The sale of the dealership owned by Steve and Laura Pecoraro was transferred to the Alabama-based group that currently has…
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Honda reveals returning miniMOTO, Scooter, Trial models
Honda reveals returning two-wheel products for model-years 2023 and 2024.
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ARGO goes big with all-new Sasquatch XTV
The Sasquatch enters the global market of premiere earth crawlers touting the latest in offroad technological advancements and interior comforts.
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Avon Tyres rolls into Goodyear family
Goodyear’s long-term strategy for Avon focuses on further developing its motorcycle center of excellence in Montlucon, France.
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NPA names Southeast territory sales manager
NPA hires Southeast territory sales manager.
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Advanced Dealer Solutions hires general manager
Advanced Dealer Solutions names general manager.
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Automotive group acquires Missouri dealership
The Ed Morse Automotive Group has acquired its sixth dealership in Missouri.
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BRP opens first European Design and Innovation Center
BRP has announced the opening of its first European Design and Innovation Center located in southern France.
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KTM looks to expand DC in Ohio
KTM presented its expansion plans to Amherst City Council on April 3, which will move the building further West and…
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Best-In-Class – Employee Satisfaction: Simply Ride
A Minnesota dealership is awarded the Best-In-Class - Employee Satisfaction award at the 2022 Powersports Business Accelerate Conference.
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Volcon enters into multi-year agreement with Brazilian importer
The agreement includes up to five additional countries with up to $3.4 million of additional minimum purchase requirements if sales…
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Yamaha introduces new recycled material for motorcycle bodywork
Efforts to employ more carbon-neutral raw materials will start with ASEAN market commuter models.
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Rubber City H-D rebranded as Hall of Fame Harley-Davidson in Akron, Ohio
Hall of Fame Harley-Davidson first entered Cuyahoga Falls in 2012 under the name Rubber City Harley-Davidson and is currently located…
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Moto Morini taps Ironhorse Funding as preferred U.S. lending partner
Moto Morini was formed in 1937 and is well-established in Europe. In January the company announced its entrance into the…
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Aprilia USA reveals limited edition RSV4 Factory and Tuno V4 Factory models
The new RSV4 Factory and Tuono V4 Factory are highlighted by the 65-degree narrow V4 derived from World Superbike racing,…
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