Dealers
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MIC highlights 2023 accomplishments
In its recent RideReport, the MIC shared accomplishments regarding government relations, its Ride With Us platform, industry statistics and technical…
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Sturgis Buffalo Chip joins AIMExpo to bring ‘Spirit of the Chip’ to Vegas
AIMExpo and the Sturgis Buffalo Chip are joining forces to bring the Spirit of the Chip to the 2 Wheel…
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BDR shares economic impact of its routes
The report shows that BDR's efforts are growing the industry by creating new adventure riders and driving motorcycle sales. The…
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Techs Rock awards close January 14
The Grand Prize includes a trip to Arizona to be recognized on stage at Mecum Glendale, a custom toolbox and…
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Honda holds first Global Technician Contest in Japan
Of the approximately 89,000 service technicians around the world, 23 were selected as representatives after winning the competitions held in…
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BMW R 1300 GS models climb world’s tallest active volcano
Starting from sea level on the Nevado Ojos del Salado, the tallest active volcano in the world, a fleet of…
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Volcon shares Stag UTV manufacturing update
The company previously announced challenges related to supply chain issues and now clarifies that these challenges are specifically limited to…
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Segway and RideNow donate UTVs to Texas police and fire department
Segway Powersports partnered with RideNow and the Guns & Hoses Foundation of North Texas to donate two UTVs to the…
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Moto Morini continues to evolve
PSB interviews Chris McGee, CEO of Moto Morini USA, who shares where the brand sits today and its trajectory.
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MotoGear Warehouse of Tennessee acquired
Derek and Laura Clardy sell Motogear Warehouse to Scott Lawrence and his father Laney Lawrence, the principals of Triple Curl…
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Ducati reveals limited edition Panigale Racing Replicas
The 2023 Panigale Replicas are inspired by the liveries of the bikes of Bagnaia, Bautista, Bulega, Martin and Bezzecchi in…
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Polaris partners with Sebastien Loeb Racing for the 2024 Dakar Rally
Racers Xavier de Soultrait and Florent Vayssade will pilot the Polaris-engineered RZR Pro R Factory SxS in the T4 class.
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Yamaha Motor launches battery management company
ENYRING will offer swappable batteries for compact urban electric vehicles (mainly e-bikes) via subscription-based services.
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Taiga Motors streamlines business model, continues to satisfy dealer partners
Dealers that partner with Taiga are known as TSPs and after a customer orders a unit through the company, a…
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Keanu Reeves and Gard Hollinger talk ARCH Motorcycle with AR’s Kevin Duke
The Editor-in-Chief of American Rider chatted with Gard and Keanu about developing motorcycles and their bold gambit for the future.
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Bird enters financial restructuring process, transitions into bankruptcy
Bird, an environmentally friendly electric transportation company, will operate as usual during this process, maintaining the same service for its…
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MIC gets powersports dealership exemption from CARs Rule
The FTC's website stated that the new rule will fight two common types of illegal tactics consumers face when buying…
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PSB highlights December aftermarket products
Powersports Business shares aftermarket products from Dunlop, Drag Specialties, Moose, R&G and Rocky Talkie.
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Segway Powersports to display the Super Villain at CES in January
Segway Powersports is gearing up to display its highly anticipated side-by-side at the upcoming Consumer Electronics Show (CES), January 9-12,…
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BRP celebrates 20 years of innovation and growth
BRP has grown from 7,500 to 23,000 employees in 26 countries and with a network of nearly 3,000 dealers worldwide,…
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