Can-Am
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BRP reports flat retail sales in Q3 FY2024
North American quarterly retail sales were up for SSV, ATV and Snowmobile, offset by lower retail of PWC, 3WV and…
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Veterans complete Annual Road Warrior Ride on Can-Am Spyder
The 10th annual ride allowed veterans to disconnect from their day-to-day lives and experience the healing power of riding the…
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RideNow Powersports Chandler receives highest BRP honor
The dealership has been awarded the "BRP 2023 National Dealer of the Year" in the U.S. for Can-Am.
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Can-Am reveals 2024 3WV models and motorcycle news
Can-Am Spyder F3 and RT models will now feature an all-new 10.25-inch color touchscreen with Apple CarPlay. This technology will…
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BRP reveals 2024 Can-Am Maverick R
The Maverick R touts a 240-horsepower engine, Dual Clutch Transmission (DCT), unrivaled suspension travel, and a suite of enhanced technology…
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BRP drops pandemic-era surcharges for 2024
While surcharges were seen as legitimate during the pandemic, to continue to hit consumers with these fees for a third…
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Powersports Super Show welcomes Can-Am
Can-Am has a full lineup of ATVs, side-by-sides, three-wheelers, and the recently introduced Pulse and Origin electric motorcycles, some of…
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Can-Am celebrates 50th anniversary
As it turns 50, the brand looks at celebrating its heritage and passion for the ride, but also at continuing…
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Can-Am invites women to “Just Ride” on IFRD
Can-Am will join more than 75 communities around the world as part of the 17th annual International Female Ride Day…
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BRP supports women in the industry
BRP has provided stories about impactful women from its team in an effort to open the conversation about women in…
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Can-Am unveils new mid-cc ATV models
BRP has revealed its all-new mid-cc Can-Am Outlander ATV recreational and utility models. Can-Am ATVs have always helped riders get…
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BRP receives 2022 international design and innovation awards
BRP products received international praise throughout 2022, gaining 16 prestigious design and innovation awards. Several of BRP’s iconic brands contributed…
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Can-Am UTVs rock the Hammers
At the 2023 Ultra 4 King of the Hammers competition in Johnson Valley, CA, the Can-Am Factory Racing Team earned…
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SP Motorsports driver joins Can-Am team
SP Motorsports Professional Driver Sara Price has partnered with the Can-Am team and will kick off the off-road racing season…
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Can-Am, Red Bull introduce 2023 off-road racing team
BRP has announced that Can-Am and Red Bull have collaborated, creating the new Red Bull Can-Am Factory off-road racing team.…
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Dealership enjoys annual employee ride/product training day
Powersports Business associate editor Madelyn Hubbard got an “exclusive” invite to join Hubbard Powersports, located in Russellville, Arkansas, during its…
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Can-Am provides cross-country ride for military Veterans
Can-Am and the Road Warrior Foundation (RWF) recently hosted an epic “Adventure Therapy” ride for a group of military Veterans…
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BRP electric motorcycle plant undergoes construction
BRP has announced that its first EV manufacturing plant is under construction and a groundbreaking ceremony for the Can-Am electric…
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DEI releases Can-Am Commander heat shield kit
DEI has revealed its new heat shield kit, designed for the Can-Am Commander 800R. The kit has been designed to…
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BRP announces opening of its first experience center
BRP has announced the launch of the very first BRP Experience Center, reflecting its commitment to making powersports accessible to…
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