News Enewsletter
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Segway Super Villain SX20T takes on Vegas to Reno – dealers can watch it live
Thanks to Star Stream’s “In-Motion Live Video” system powered by Starlink, viewers can watch the action unfold in real time—direct…
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Vintage Motorcycle Days 2025 draws tens of thousands, celebrates Suzuki milestones
The AMA Vintage Motorcycle Days remain a major draw for the powersports community each summer, serving as both a celebration…
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Arctic Cat restarts snowmobile, SxS production at Minnesota facility
Three months after its acquisition, Arctic Cat has resumed production on both snowmobiles and UTVs at its manufacturing facility in…
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Indian Motorcycle’s Gray inducted into Sturgis Hall of Fame
Gray was instrumental in developing the Indian FTR750, which brought Indian Motorcycle back into racing and helped it win eight…
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Three of Honda’s EV concepts take home Red Dot Design Awards
Two electric motorcycles, the EV Fun and the EV Urban, and Honda's micromobility vehicle, the eQuad, all took home Red…
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Maxxis supercharges dealer incentives with nationwide rollout of ‘Accelerate’ program
If you're a brick-and-mortar dealer already stocking Maxxis and committed to delivering top-notch customer service, this could be your next…
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Grand opening welcomes Young Powersports Euro to Utah community
What is now its 11th location across three states, Young Powersports officially opened its newest dealership, Young Powersports Euro.
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Stark reveals updated VARG MX 1.2 electric motocross bike
Stark is touting more range, smarter connectivity, and rider-driven refinements that highlight the new model.
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Colby Raha breaks another world record at Sturgis
Motocross daredevil Colby Raha successfully launched 205 feet on a Harley V-Twin Motorcycle at the Record Breakers event at the…
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Suzuki doubles KingQuad warranty to four years in new ‘4x4x4’ promotion
Dealers looking to boost ATV floor traffic this fall may find the 4x4x4 campaign offers compelling messaging — pairing a…
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KTM launches 2026 Cross Country collection
In addition to its XC collection released on Aug. 4, KTM dropped its 2026 enduro lineup on June 8, which…
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Yamaha reports ‘demand lag’ for powersports and marine segments in Q2
Yamaha Motor Co., Ltd. reported softer sales and profits in Q2 2025 as global demand cooled across key powersports categories…
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How dealerships can power up summer fun for riders
Susan Medrano of Synchrony Outdoors suggests dealers take advantage of heavy miles put on vehicles during summer months, and how…
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Can-Am donates 2025 Canyon Redrock to support wounded veterans
Road Warrior Foundation to raffle off a 2025 Can-Am Canyon Redrock to the Road Warrior Foundation to support U.S. military…
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Zero Motorcycles distributes first X Line models to dealers
Zero's XE and XB electric motorcycles are the first in a series of new models introduced under Zero’s All Access…
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Minnesota’s PFAS ban now excludes youth powersports products
The new law, which now exempts powersports, took effect on Jan. 1 in Minnesota and limits the use of "forever…
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MIC warns of tariff impact amid strong U.S. Q2 growth and global trade tensions
The MIC is warning that recently imposed and expanded U.S. tariffs could carry serious consequences for the powersports sector, even…
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AFCO expands aftermarket portfolio with acquisition of Custom Dynamics
The acquisition allows aftermarket products manufacturer AFCO to expand its offerings to include LED motorcycle lighting and electrical components.
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WPS adds Bridgestone Motorcycle Tires to distribution lineup
WPS will now offer Bridgestone’s complete line of street and off-road motorcycle tires through its nationwide network of distribution centers.
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Honda, Octane team up to expand financing opportunities
Octane says that through this new partnership, Honda dealerships and non-prime customers will benefit from new financing options and digital…
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