News Enewsletter
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Suzuki launches ‘Take it to the Streets’ demo event for the 2025 DR-Z4S
Suzuki Motor USA is taking it to the streets with its DR-Z demo event, where enthusiasts get a unique opportunity…
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Indian Motorcycle organizes with ‘Folds of Honor’ for its second annual charity ride
Donations will benefit Folds of Honor, a nonprofit organization that provides families of fallen or disabled service members and first…
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Webinar: Tariffs Impacting Powersports
The Motorcycle Industry Council (MIC) is hosting a free webinar on Tuesday, April 22, at 11 am Pacific for anyone…
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Upfit UTV and OMI reveal fusion-drive for ORVs
If you think a hybrid is only for tree-huggers, think again. OMI's Fusion Drive systems aim to make it all…
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Italian OEM launches two new models for the U.S. market
Fantic Motor, an Italian motorcycle and e-bike manufacturer, recently announced its expansion into the U.S. market, releasing a pair of…
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EagleRider adds Ducati to its expanding motorcycle rental fleet
EagleRider, an international powersports rental and guided-tours company, announced it will be adding four new Ducati motorcycles to its expanding…
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Sensible Weather teams up with Polaris Adventures for weather guarantees
Sensible Weather, a provider of weather guarantees for travel and outdoor experiences, is teaming up with Polaris Adventures, Polaris's experience…
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Motorcycle Classics, Royal Enfield to sponsor Hall of Fame Bike Show at Vintage Motorcycle Days
Motorcycle Classics magazine has been named the title sponsor and Royal Enfield the presenting sponsor of the AMA Motorcycle Hall…
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LiveWire reveals S2 Patrol models for law enforcement and security fleets
The S2 Patrol Del Mar and Alpinista models incorporate the performance and safety features of the standard bikes with dedicated…
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Ducati and Lamborghini partner for the third time at Milano Design Week
Ducati and Lamborghini, two iconic symbols of Italy, have partnered for a third time, and presented its newest project at…
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Verge pushes e-motorcycles to the limit with record-breaking ride
Verge Motorcycles took one of its bikes more than 192 miles on a single charge through London, setting a Guinness…
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April aftermarket products and equipment
PSB shares the latest products, from tire changes to tank bags. These products have been released recently and can be…
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Report: Inflation lower than expected in March
Core inflation ran at a 2.8% annual rate, with a slight uptick of 0.1% for the month. Core inflation excludes…
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Harley board member quits due to ‘underperformance’ and ‘cultural depletion’
Jared Dourdeville, partner at New York-based H Partners Management and an independent board director at Harley-Davidson since 2022, abruptly resigned…
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Racer X offers luxury camping experience for Motocross of Nations at Ironman Raceway
Fans can camp in style at this year's Motocross of Nations, as the brand-new Racer X GlampGround will provide an…
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BRP continues its marine business dump with sale of Alumacraft
BRP has reached an agreement with Bryton Marine Group to sell its fishing boat operation Alumacraft, a deal that falls…
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April recalls: BMW M1000, Honda ADV 160, Pioneer, Talon and Polaris RZR
BMW M 1000 XR and M 1000 R motorcycles have a steering damper issue. Honda's ADV 160 scooter gets recalled…
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Northcoast Research shares spring promo insights report for ORV segment
Northcoast Research, an equity research firm, recently released its report on the promo environment in Q1, specifically focusing on BRP…
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Kioti announces leadership changes
Kioti recently announced key leadership changes to strengthen its growth strategy across North America. The company has named Don Lowe…
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Hanover Powersports is Revving Up Summer Sales
Hanover Powersports, a family-run dealership operating in the heart of Morris County, New Jersey, sells everything from motorcycles and ATVs,…
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