Latest News
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Triumph Bonneville T100 stars in movie about Bob Dylan
James Mangold’s latest film "A Complete Unknown," starring Timothée Chalamet as a young Bob Dylan, prominently features a vintage 1964 Bonneville…
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Harley-Davidson reveals select 2025 motorcycles
Harley-Davidson has revealed select models from its 2025 lineup and its new Harley-Davidson Factory Custom Paint & Graphics program.
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Star8 Corp. announces merger with Tomahawk, receives $5 million purchase order
Tomahawk SRL was founded in 2019 by the Scarponi brothers, and three models have been developed under its Scarponi Motorcycles…
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Yamaha Motor names Robert Brown president
Brown joined YMMC in 2019 as vice president of Finance & Operations Support, then vice president of Manufacturing. For nearly…
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Maddie’s Motor Sports acquires New York’s Ithaca Recreational Sports
The acquisition of Ithaca Recreation Sports was finalized on December 26, 2024, and after a reset of the dealership, it…
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Orlando dealer acquires third location
On May 1, Nate Stickney acquired his third location. He brought Indian Motorcycle Orlando and Ducati Orlando under the same…
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Transax launches CRM and expanded platform for dealers
The new release will give dealers access to a full CRM and enhanced F&I tools to execute these with greater…
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AIROH Helmets sets up distribution and sales team in U.S.
AIROH Helmets of Italy has opened a new AIROH USA facility, with industry veteran Dennis Bloch heading up the new…
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MotoHunt announces product updates to showcase at AIMExpo
MotoHunt has announced product updates to improve inventory management and customer engagement and will showcase these innovations at AIMExpo in…
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Rider’s Advantage grabs gold as sponsor of PSB’s Accelerate
Learn all about the Rider’s Advantage products at the 2025 Accelerate Conference, where the F&I company returns as a gold-level…
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Yamaha TSP program helps place 500 qualified marine technicians in dealerships
The achievement was a joint effort of Yamaha’s service and government relations teams to boost the number of qualified technicians…
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NPDA reveals 2025 board of directors election results
The six incumbents running for re-election all held their seats for another two years. One new member joins the board.
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PSB highlights aftermarket products
Powersports Business highlights products from TEXA, Drag Specialties, KLIM, Klock Werks and R&G aftermarket companies.
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Real Deal Revolution nonprofit celebrates 10th anniversary
The nonprofit organization had its most impactful year working with iconic brands and hosting dozens of women-led, hands-on workshops at…
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Triumph Racing partners with FXR for 2025 SMX campaign
The new agreement further elevates the prestige of FXR Racing as Triumph Racing Factory Team is the first full factory…
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Piaggio Group Americas steps in as gold-level Accelerate sponsor
When dealers gather in less than a month at the Powersports Business Accelerate Conference, they will do so alongside one…
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Congress passes EXPLORE Act, expanding outdoor recreational opportunities
The EXPLORE Act is a groundbreaking step forward in enhancing outdoor opportunities, economic vitality, and equitable access to public lands.…
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At 25, dealer buys Harley stores in Alaska
Dia Matteson owns Alaskan dealerships House of Harley-Davidson, Denali Harley-Davidson and Kenai Peninsula Harley-Davidson.
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Segway commemorates 100,000th ORV and first batch of Super Villains
Segway Powersports has reached a significant milestone with its 100,000th off-road vehicle (ORV) to roll off the production line, marking…
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BRP’s Bernard Guy, EVP of Global Product Strategy, to retire
Guy held management positions in engineering, procurement, strategy, product planning, sales and marketing throughout his almost 38-year career at BRP.
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