Latest News
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Boating Industry expands leadership team, names Madelyn Pegg managing editor
PSB Associate Editor Madelyn Pegg has been promoted to managing editor of Boating Industry,
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Harley’s Jonathan Root promoted to president of commercial operations
In this expanded role, Root will assume oversight of global commercial operations while retaining his existing leadership of the finance…
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Banks want collateral for KTM loan
According to an Austrian newspaper report, KTM AG is continuing its quest to find an investor or bank to inject…
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Segway displays latest e-bikes at CES, opens pre-orders
Segway-Ninebot revealed its first two e-bikes at CES 2025 and says the Xyber and Xafari e-bikes are now available for…
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Yamaha to auction off final Sidewinder SRX
Yamaha’s North American Snowmobile Team will auction the final iconic Sidewinder SRX snowmobile, number 998 of 998.
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The case for total transparency
Total transparency is essential. It empowers your broker to secure the best possible coverage and pricing while avoiding inefficiencies that…
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Liqui Moly appoints new marketing director as Bauman retires
After almost 40 years, Peter Baumann is retiring from Liqui Moly and handing over the reins to Marco Esser.
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Goodyear sells Dunlop brand to Sumitomo Rubber Industries for $700M
Goodyear retains its rights to the Dunlop trademarks for use on motorcycle tires in Europe and Oceania.
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Consumer insights and key trends for 2024
By analyzing trends, preferences and buying behaviors from Cycle Trader buyers through 2024, dealers can identify upcoming opportunities.
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Supercross tuner joins AMA Racing as technical manager
Jeremy Albrecht joins the AMA’s racing staff with a wealth of experience in motorcycle competition and is one of the…
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Harley dealer that served as relief hub during Hurricane Helene back to business
The Harley-Davidson dealership in Swannanoa, North Carolina, has reopened after sustaining damage from Hurricane Helene nearly three months ago.
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Triumph Bonneville T100 stars in movie about Bob Dylan
James Mangold’s latest film "A Complete Unknown," starring Timothée Chalamet as a young Bob Dylan, prominently features a vintage 1964 Bonneville…
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Harley-Davidson reveals select 2025 motorcycles
Harley-Davidson has revealed select models from its 2025 lineup and its new Harley-Davidson Factory Custom Paint & Graphics program.
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Star8 Corp. announces merger with Tomahawk, receives $5 million purchase order
Tomahawk SRL was founded in 2019 by the Scarponi brothers, and three models have been developed under its Scarponi Motorcycles…
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Yamaha Motor names Robert Brown president
Brown joined YMMC in 2019 as vice president of Finance & Operations Support, then vice president of Manufacturing. For nearly…
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Maddie’s Motor Sports acquires New York’s Ithaca Recreational Sports
The acquisition of Ithaca Recreation Sports was finalized on December 26, 2024, and after a reset of the dealership, it…
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Orlando dealer acquires third location
On May 1, Nate Stickney acquired his third location. He brought Indian Motorcycle Orlando and Ducati Orlando under the same…
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Transax launches CRM and expanded platform for dealers
The new release will give dealers access to a full CRM and enhanced F&I tools to execute these with greater…
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AIROH Helmets sets up distribution and sales team in U.S.
AIROH Helmets of Italy has opened a new AIROH USA facility, with industry veteran Dennis Bloch heading up the new…
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MotoHunt announces product updates to showcase at AIMExpo
MotoHunt has announced product updates to improve inventory management and customer engagement and will showcase these innovations at AIMExpo in…
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