Latest News
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Juniper Research: Conversational AI to generate $57B globally by 2027
Agentic AI enables businesses to automate tasks, such as service inquiries and appointment scheduling, over conversational channels, reducing reliance on…
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New study exposes powersports industry’s online performance gap
According to Overfuel, 80% of dealer websites it studied failed to meet Google’s basic consumer standards.
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Electric powersports manufacturer returns with a new plan
According to a recent report, Taiga 2.0 is back with most of the same leadership structure. The electric OEM has…
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Full Throttle Sturgis joins Mama Tried Motorcycle Show
Whether riders are drawn to the extraordinary custom builds, the adrenaline of flat-track racing or the chance to connect with…
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Suzuki offers early reservation and pricing for 2025 DR-Z models
Customers who place a reservation with an authorized Suzuki dealer during the program will receive priority delivery and a special…
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GoPro partners with Kimpex for distribution in Canada
The deal enables Kimpex to provide its network of more than 2,300 dealers with the full range of GoPro cameras…
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AIMExpo calls final Vegas event ‘biggest, best yet’
Boasting some of the biggest numbers ever for exhibitors and attendance, the MIC Events team is looking ahead toward moving…
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Can-Am takes historic King of the Hammers victory
Can-Am made history at the 2025 King of the Hammers in Johnson Valley, California, as Kyle Chaney became the first…
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BMW Motorrad Days Americas returns to Barber Vintage Fest
Now in its third year, BMW Motorrad Days Americas will offer both riders and fans of motorcycling three exciting days…
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Ohio Mini Roadracing League to host qualifying races for Mini Cup Final
OMRL will hold its two qualifiers at Quaker City Motorsports Park in Salem, Ohio, on May 4 and at Camden,…
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Turn 14 becomes presenting sponsor of 2025 Vintage Motorcycle Days
With warehouses in Pennsylvania, Texas, Nevada and Indiana, Turn 14 Distribution’s dedication to powersports makes it an ideal partner for…
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Powersports Business names 2024 Best In Class dealerships
Powersports Business is proud to highlight the 2024 Best In Class winners. These dealerships are recognized for exceptional performance in…
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Segway partners with Brandecation for online dealer network training
Developed in partnership with Brandecation, the Segway Powersports Academy offers a centralized hub for dealer staff to access on-demand training…
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LeMans releases post NVP report
The NVP Product Expo, hosted by Parts Unlimited and Drag Specialties, successfully concluded its 2025 event at the Kentucky International…
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National Motorcycle Safety Fund offers $5,000 grants for safety projects
The foundation says proposals can be for projects that support safe-riding initiatives, projects that would help foster a safer riding…
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Volcon named exclusive U.S. distributor of Vietnamese golf cart brand
Super Sonic manufactures golf carts in Vietnam under the brand name AODES and also manufactures the Volcon MN1 Adventurer and…
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Evolution Optiks to aid concussion diagnostics for MotoAmerica
Evolution Optiks' portable head-mounted device uses proprietary technology to track and analyze involuntary movements of the eye in response to…
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Smart Technology in powersports in 2025
The integration of smart technology into powersports vehicles is revolutionizing the industry, creating opportunities for enhanced safety, performance and connectivity.
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Troy Lee to be named ‘Legend of the Sport’ at The Quail
Lee will bring an exclusive display of his personal bikes and merchandise to the event and participate in the annual…
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Malcolm Stewart nabs first 450SX win in Tampa
Malcolm Stewart nabs his first 450SX class win in Tampa SX; Max Anstie claims victory at the kicks off of…
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