Latest News
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Race Winning Brands adds David Zemla to sales team
Zemla brings extensive experience, most recently as vice president of marketing for S&S Cycle and director of U.S. operations for…
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BMW North America realigns communications department
Manfred Grunert, vice president of BMW's government affairs and communications, Americas, recently announced several changes within its corporate communications team.
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Turn 14 celebrates grand opening, hosts “Bikes and BBQ”
The grand opening event drew more than 100 motorcycle riders and ATV/UTV fans from across the DFW area, including members…
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Terry Vance donates $125,000 to RWAF, promotes sport safety
The money will go to the Roadracing World Action Fund for the purchase of Airfence and Alpina soft barriers, and…
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Kawasaki recalls engines used in outdoor power equipment
Kawasaki has announced a recall for Bad Boy Mowers, BigDog, Bobcat, Cub Cadet, Hustler, John Deere, and Kubota brand lawn…
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Industry invited to nominate dealerships & professionals for PSB’s 2025 Honors Awards
We are excited to recognize winners at the 2025 Powersports Business Accelerate Conference during the Awards Ceremony and invite you to…
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How to answer questions about financing and credit as a dealer
The topic of improving credit scores may be new territory for sales and service personnel, so Synchrony offers tips dealers…
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Rider, American Rider reveal 2024 Americade Bring It Bike Show winners
The bike that won Best of Show was truly a showstopper. It was a motorcycle built from the ground up…
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Massimo pontoon boats to enter Tractor Supply stores
The in-store pilot program will include six Tractor Supply stores closest to Massimo's headquarters in Dallas. If successful, the pontoons…
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AMA names Logan Densmore off-road racing manager
With lifelong experience in the off-road racing sphere, Densmore will lead the AMA’s off-road efforts and work directly with racers…
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Solar Scooters debuts Eclipse Race Edition e-motorcycle
Unlike many of its counterparts, the Solar Eclipse Race Edition is fully street-legal and can reach a top speed of…
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Financial advisors share benefits of year-round tax and financial planning
By revisiting key planning tips and strategies, dealers can fortify their financial position, minimize surprises and set a solid foundation…
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Honda set to host a National Technician Contest
Top qualifiers from the online test will travel to Alpharetta for the National Finals. The test is open to high-level…
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Peugeot to pay €1 million euro in damages to Piaggo for MP3 patent infringement
The patent for the MP3 tilting 3-wheel scooter owned by Piaggio specifically relates to the control system that enables a…
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Polaris introduces 2-up 570 Sportsman ATVs
The 2025 Sportsman 570 2-up lineup features refreshed styling, new seat comfort and ergonomics, and durability upgrades for riding solo…
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BRP recognizes MBL with 2024 Gold Supplier Award
MBL manufactures and distributes power transmission belts for original equipment and service parts in the automotive, recreational, and industrial markets.
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Segway named as Official UTV of UTV Takeover 2K24 Tour
Segway Powersports will host exclusive Segway Experience demo events at all three tour stops in Coos Bay, Oregon, Winchester Bay,…
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BRP reports 5% retail drop in FY 2025 Q1 results
BRP's Q1 FY25 saw a reduction in inventory at dealerships in reaction to soft demand trends.
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Kawasaki releases the Jet Ski Ultra 160 series and Ultra 310 series
The Jet Ski Ultra 160 models harness the renowned engine from the Jet Ski STX 160 series while integrating many…
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Honda unveils 2025 Grom models
For the 2025 model year, the Grom receives refreshed styling with all new bodywork and an available host of new,…
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