Latest News
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Triumph unveils 2024 Speed 400 and Scrambler 400 X
Designed from the ground-up with a brand new single-cylinder, four-valve, liquid-cooled engine platform, these new models are designed to deliver…
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Harley-Davidson taps Root as new chief financial officer
Root succeeds Gina Goetter, who stepped down in April to join the toymaking company Hasbro.
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Greenger partners with marketing agency to support next stage of growth
The marketing effort will build awareness and brand affinity among both direct-to-consumer and business-to-business audiences and help support the Greenger…
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WSX adds Abu Dhabi round to 2023 calendar
The WSX Abu Dhabi GP will be held over two days at the Etihad Arena on Yas Island on November…
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Polaris Off Road launches Homestead Hero Campaign
Polaris has upfitted four Polaris RANGER XP 1000's with premium outdoor tools for its Polaris Homestead Hero campaign that celebrates…
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Honda reveals returning models for 2024 CRF lineup
Along with its returning CRF models, Honda also announces the return of the sport-naked CB300R and Pioneer 700 side-by-side.
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CPSC votes to terminate EGL Motor’s ATV Action Plan for repeated violations
CPSC has issued EGL Motor multiple notices of violations for its failure to comply with its federal requirements that were…
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PWC Market: A conversation with SBT’s President Cj Lammers
Powersports Business Editor Brendan Baker speaks with CJ Lammers, president of SBT, about the current PWC market and where it…
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Grandude’s Motorcycle Shop celebrates grand opening in Colorado
The husband-and-wife team of Derrick and Krista Smith turned their passion into a new motorcycle business recently in Longmont, Colorado,…
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ISMA announces Snowmobile Day to be held on October 28
ISMA invites snowmobile clubs, local dealers, associations, and snowmobile groups to participate in this year's Snowmobile Day, which is patterned…
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Suzuki to hold RM Army Boot Camp 3 event in Minnesota
The event lets Suzuki RM and RM-Z owners hang out with Suzuki racers and experience MX track riding sessions, bike…
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Suzuki uncovers 2024 sportbike, dual-sport and supermoto models
The Suzuki GSX-R750, DR-Z400S, DR-Z400SM, and DR650S models remain pillars of Suzuki’s '24 lineup.
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Ironhorse Funding expands services to include RVs
This marks the second program expansion in 2023 for Ironhorse Funding. With the addition of recreational vehicles, riders and adventurers…
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NPDA adds longtime dealer to board of directors
John Leach brings NPDA's board count to 12. The addition expands the depth of expertise to the growing association.
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PSB highlights June aftermarket products
The latest aftermarket products released by Moose Racing and Drag Specialties include products like seats, wheels, shocks and more.
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RumbleOn’s Chesrown steps down, co-founder of RideNow appointed interim CEO
Mark Tkach, co-founder of the RideNow powersports group and a major shareholder, will serve as the interim CEO following the…
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Dave Cantin Group extends buy/sell services to powersports
The financial advisory company known for specializing in automotive dealership mergers and acquisitions will expand its buy/sell services to motorcycle…
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Parts Canada opens new warehouse in Calgary, Alberta
Parts Canada previously managed approximately 70 percent of its inventory in London, Ontario, but with the new facility in operation…
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Harley launches “all-inclusive” membership program
The new program is intended for all motorcycle riders and moto-culture fans to connect, engage and ride together while earning…
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Team USA ATVMX riders announced for Quadcross of Nations
After winning the competition last year, Team USA ATVMX will attempt to capture its fifth Quadcross of Nations title since…
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