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CFMOTO
CFMOTO reveals full cab UFORCE U10 Pro and Pro XL Highland UTVs
Designed with a full cab and HVAC for those who demand performance and reliability, unmatched comfort, advanced features, and high-end…
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Motorcycle
Chanler Hartwick joins MIC as new membership manager
A lifelong enthusiast, Hartwick began racing off-road motorcycles in her youth and maintained that passion throughout her career. After graduating…
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Dealers
Fox Powersports acquires two dealership locations in Michigan
Fox Powersports has announced the acquisition of Lakeside Motor Sports & Marine and Nelson’s Speed Shop, expanding its powersports presence…
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Latest Issue
April 2025
The April issue of Powersports Business has arrived! In this issue, we spotlight our 40 Under 40 honors award winners that were celebrated…
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Triumph
Top DGR fundraiser will win Triumph Scrambler 1200 Icon Edition
At this year's Distinguished Gentleman's Ride fundraising event, he top overall fundraiser will take home their choice of a XE…
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Motorcycle
Motocross legend Brad Lackey to serve as Grand Marshal of Vintage Motorcycle Days
Motocross legend, world champion and AMA Motorcycle Hall of Famer Brad Lackey will be honored as Grand Marshal of the…
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Yamaha
Yamaha awards more than $400K in grants to enhance access to public lands and waters
Yamaha Outdoor Access Initiative (OAI) has joined forces with Yamaha Rightwaters and awarded more than $400,000 in grants in the second half…
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Dealers
How to get your team to give a sh*t!
Employees don’t just need to do their job—they need to want to do it well. When engagement is lacking, customer…
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ATV
Denago announces shipment of 2025 Mudhawk 200FI ATV to dealers
Denago Powersports has announced that its 2025 Mudhawk 200FI ATV has arrived in the USA and is now shipping to…
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Dealers
PSB visits Simply Ride for its 20th anniversary
Brian Cox launched this dealership as Simply Sport Bikes in 2005. He’s built the dealership into a powerful business of…
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Motorcycle
Rental and tour company EagleRider goes for a new look
EagleRider, an international motorcycle rental and tour company, has announced a brand evolution that brings a new logo, an expanded…
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Motorcycle
Krämer Motorcycles USA sets its all-time record in sales
Krämer Motorcycles USA hits an all-time high in 2024 sales, more than doubling its unit sales volume compared to the…
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Yamaha
Yamaha Motor acquires e-bike drive unit from German auto parts maker
Yamaha Motor recently announced the acquisition of an automotive parts manufacturer's bicycle drive unit subsidiary. The acquisition helped established Yamaha…
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Motorcycle
Di Mario, Paige split wins in Talent Cup opener
The first-ever Parts Unlimited Talent Cup By Motul is in the books with two thrilling races in the Lone Star…
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Motorcycle
Energica Motor Company auctioned off in Italy
Energica, the Italian electric motorcycle manufacturer, was set to have all its assets auctioned off in court on March 20.
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Motorcycle
MAVTV acquired, to be renamed RACER Network
The lead investors behind RACER, a motorsports news source, recently announced they have acquired MAVTV and will rename the TV…
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Columns
Coffey’s Corner: Tariffs the new roadblocks to growth
In early 2025, the powersports industry faces significant challenges due to newly imposed tariffs by the U.S. government.
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Aftermarket
PSB highlights aftermarket product releases from Drag Specialties, ProTaper and S&S
Powersports Business highlights several new aftermarket product releases from Drag Specialties, ProTaper and S&S Cycle.
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Motorcycle
Talent Cup kicks off at COTA to find the next generation of champion road racers
Some of the world's best young road racers square off March 28-30 in Texas at the Circuit of The Americas…
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BRP
BRP reports Q4 and FY2025 results with 19.7 percent revenue drop
BRP's North American retail sales decreased by 21% compared to last year, resulting from lower volumes in snowmobile and market…
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