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Let’s get personal

By Lauren McLean

Overwhelmingly, marketers are finding that today’s consumers want everything personalized – custom to them as individuals. If you can’t answer their question, solve their problem or pique their interest immediately, ...

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Dear Tom Cruise

By Chris Clovis

Dear Tom: After many years, I have a confession to make. I only hope that, as a fellow rider, you’ll understand. As it turns out, we share a few things ...

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Intelligent interviewing

By David Koshollek

The number one challenge shared by motorcycle shops around the country is finding good technicians. Bad attitudes, poor work ethic, sloppy personal standards and skills inconsistencies are just a few ...

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It all starts with communication

By Bruce Marcia

Merriam-Webster defines communication as: the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone ...

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