Have you ever consciously determined what your customer needs to know, and what you want them to discover for themselves as part of the experience you are offering them? The ...

The loyalty of your customers is not something to take lightly. Conventional business wisdom, according to LinkedIn, says that it costs ten times as much to earn a new customer ...

Now that you have either filed and paid your taxes on time or filed an extension with the IRS its time to breath right? No its not! Its time to ...

Just as important to listening to the customer when asking qualifying questions, we need to listen to our customers at the close. Last year we talked about asking our customers ...

 Everyone wants their chance to go to the show. Football players want to play in the Super Bowl. Hockey players want to play in the Stanley Cup final. Baseball players ...

Although Ford has dropped its famous advertising campaign “Quality is Job 1,” according to Ford management statements, the OEM remains 100 percent focused on the quality of the vehicles’ initial ...

In March, the Federal Reserve made good on its promise to raise interest rates. While the increase was a meager quarter point, from a range between 0.25 and 0.5 percent ...

Over the many months of writing this blog I’ve shared a long list of terms related to marketing. More directly, mobile marketing. But one term I’ve not given it’s due ...

In my March blog post, I discussed the importance of ongoing SEO to earn a top spot in the organic search results. Now let’s look at how a combined SEO ...

The sad truth is that social organic reach is pretty much dead. Facebook algorithms don’t favor brands anymore. Half of all content sees zero shares and now your tried and ...