As a consumer living in a digital world, we have turned into impulse buyers of goods and services. With the click of a button, we can order everything — from ...

Business owners ultimately possess the responsibility and accountability for the growth and success of their businesses. However, owners are often akin to the great and powerful Oz behind the curtain, ...

As I awoke this morning grabbed my coffee and opened my Facebook feed, I was smacked in the face like a ton of bricks. At the top of my newsfeed ...

Working closely as we do with dealers, we’ve heard all the reasons a dealer might not to include a price on their listing, including: "It encourages buyers to call" "We ...

Almost every dealership is on social media today. From Facebook to Instagram to Twitter, we are all posting and engaging with our customers actively to promote our dealership’s products and ...

We’re all shoppers, yet for most of us “marketing” and “advertising” tend to be dirty words. We want to make decisions of what to buy on our own, so the ...

Most dealerships operate on a calendar year, so right now dealer principals are taking a deep breath that 2017 is over, and at the same time wondering how to make ...

Are you a big fish in a small pond? A small fish in a big pond? Or worse yet, a small fish in a small pond? I’m here to tell ...

There are many things we invest in in this business. We invest in the right location in which to place our business. We invest in the right employees to run ...

Many dealers are comfortable with traditional marketing strategies like print advertising, radio spots and direct mail pieces — and that’s easy to understand. While these methods of advertising have been ...