Monster Energy Yamaha Star Racing’s rider Haiden Deegan lead the team with five victories at the 51st annual Thor Mini O’s Winter Olympics. He kicked off the Thanksgiving holiday weekend ...
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Yamaha Marine to utilize plant-derived materials for PWC
Yamaha Marine U.S. Business Unit has announced that it will soon use plant-derived cellulose nanofiber (CNF) reinforced resin in the production of specific watercraft parts. The CNF reinforced resin, developed ...
Read More »Yamaha introduces Y-Connect technology
Yamaha has announced the release of its all-new Yamaha Motorcycle Connect (Y-Connect) smartphone connectivity. Many modern riders already incorporate smartphone technology into their daily riding through wireless calling, listening to ...
Read More »Yamaha Motor Canada recognizes top dealer partners
Gaby Gregoire, president of Gregoire Sport Inc. and DirtnRoad.com in Lourdes-de-Joliette, Quebec, Canada, has recently shared his appreciation for an all-expense paid trip provided by Yamaha Motor Canada. The trip ...
Read More »Yamaha rehabilitates California forest, popular OHV riding area
Yamaha corporate team members have recently joined the Southern California Mountains Foundation (SCMF) to help rehabilitate the San Bernardino National Forest, a frequently utilized OHV area. Yamaha strives to advocate ...
Read More »Yamaha Bicycles unveils all-new YDX-MORO models
Yamaha Bicycles has announced the expansion of its full suspension e-Mountain Bike lineup with the all-new YDX-MORO 07 and YDX-MORO 05 models. The bicycles feature the flagship PW-X3 center-mounted drive ...
Read More »Yamaha launches updated Power Tuner App for 2023 YZ450F
Yamaha has revealed an extensively updated version of its industry-leading Power Tuner App for the all-new 2023 Yamaha YZ450F is now available for download on either iOS or Android devices. ...
Read More »Yamaha Bicycles expands sales team
Yamaha Bicycles is filling new positions within its sales team in the Northeast and Midwest as inventory of new bike models arrive in retail. Danielle Strader has taken the newly ...
Read More »Yamaha U.S. Marine forms new Project Management Office
Yamaha has announced the establishment of a new Project Management Office, led by Department Manager Megan Bennett. The office will support the Marine Business Unit by delivering tailored solutions that ...
Read More »Yamaha unveils 2023 ATV lineup
Yamaha Motor Corp., USA, has released its 2023 model year lineup of ATV vehicles. The models have been designed, tested and built to maximize capability, comfort and confidence for every ...
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