Yamaha
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Polaris
Polaris donates more than $120K to off-road and snow organizations
Polaris says it is donating more than $120,000 to off-road vehicles, all-terrain vehicles, and snowmobile riding clubs and organizations across…
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Yamaha
Yamaha to enter Suzuka 8 Hours with factory team to celebrate 70th anniversary
To commemorate the company's 70th anniversary, Yamaha Motor announced it's sending its YZF-R1 to compete in the Suzuka 8 Hours…
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Motorcycle
Big four Japanese OEMs collaborate on hydrogen technology
Japan's big four OEMs have formed a group that includes engineers and academics from Honda, Suzuki, Kawasaki, and Yamaha to…
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BRP
BRP sells its Australian boat business to Yamaha
BRP recently announced it was selling all its outstanding shares of Telwater – its Australian boat manufacturing operation – to…
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Yamaha
Yamaha awards more than $400K in grants to enhance access to public lands and waters
Yamaha Outdoor Access Initiative (OAI) has joined forces with Yamaha Rightwaters and awarded more than $400,000 in grants in the second half…
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Motorcycle
Rental and tour company EagleRider goes for a new look
EagleRider, an international motorcycle rental and tour company, has announced a brand evolution that brings a new logo, an expanded…
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Yamaha
Yamaha Motor acquires e-bike drive unit from German auto parts maker
Yamaha Motor recently announced the acquisition of an automotive parts manufacturer's bicycle drive unit subsidiary. The acquisition helped established Yamaha…
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Motorcycle
Talent Cup kicks off at COTA to find the next generation of champion road racers
Some of the world's best young road racers square off March 28-30 in Texas at the Circuit of The Americas…
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Yamaha
Yamaha Motor celebrates 50 years of making golf cars
Yamaha Motor celebrates 50 years in the golf car business. More known for its motorcycle and snowmobile production, Yamaha has…
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Latest News
Yamaha expands BLU CRU Invitational Series for 2025
Yamaha will select riders to join the 2025 SuperFinale that will be held at MXoN at Ironman Raceway this year.
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Latest News
Yamaha recognized for excellence in customer satisfaction
Yamaha is a CSI award recipient in the Outboard Engine category every year since its inception in 2001, an achievement…
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Yamaha
Yamaha Motor Canada appoints new president
James Matthews has been appointed as the new president of Yamaha Motor Canada, Ltd. James will immediately step into his…
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Yamaha
Yamaha Motor reports 6.7 percent revenue gain for FY24
The company says it sold more units at higher prices per unit for models sold in Brazil and India in…
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Dealers
Yamaha Motor Canada announces 2025 Elite Dealers
This year, 43 dealers from across Canada have achieved Elite status, with 18 of those dealers recognized for the fourth…
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Latest News
Yamaha Motor to change corporate logo, unveils 70th anniversary logo
Yamaha Motor will change the design of its corporate logo for the first time in 27 years as it also…
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Snowmobile
Yamaha to auction off final Sidewinder SRX
Yamaha’s North American Snowmobile Team will auction the final iconic Sidewinder SRX snowmobile, number 998 of 998.
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Latest News
Yamaha Motor names Robert Brown president
Brown joined YMMC in 2019 as vice president of Finance & Operations Support, then vice president of Manufacturing. For nearly…
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Yamaha
Yamaha to welcome dealers at AIMExpo
Yamaha will have some of its newest models on display, and representatives are looking forward to meeting with dealers and…
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Yamaha
Yamaha reports first nine months results for 2024
Yamaha Motor Co., Ltd. announces its consolidated business results for the first nine months of fiscal 2024.
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Latest News
Rider reviews 2025 Yamaha YZF-R9
The new supersport is built around Yamaha’s 3-cylinder CP3 powerplant and will retail for $12,499.
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