Sturgis
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Motorcycle
Easyriders magazine acquired by former editor Keith Ball, moves HQ to downtown Sturgis
Plans call for a broader relaunch, encompassing merchandise, licensing, events, and partnerships, with the aim of reestablishing Easyriders as a…
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Dealers
Sonic Powersports tops 1,100 bike sales at Sturgis
Across its five dealerships in the Black Hills, including flagship locations Black Hills Harley-Davidson and the newly opened Sturgis Harley-Davidson,…
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Motorcycle
85th Sturgis Rally delivers record gains for Motorcycle Museum
The Sturgis Motorcycle Museum & Hall of Fame reported record-breaking results during the 85th Sturgis Motorcycle Rally, with increased attendance,…
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Distributors/Aftermarket
Turn 14 brings new V-twin products to center stage at the 85th Sturgis Rally
At Sturgis, the company will showcase new products, host live installations, offer exclusive giveaways, and provide riders with the opportunity…
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Motorcycle
Sturgis aims to make 85th motorcycle rally the biggest one yet
The 85th Sturgis Motorcycle Rally is set for Aug. 1-10, and will feature many new additions, including the debut of…
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Motorcycle
Sonic Automotive announces first motorcycle sale at the new Sturgis Harley dealership
Sturgis Harley-Davidson also announced its inaugural Founders Club in celebration of its grand opening and to welcome in the 85th…
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Motorcycle
Iconic motorcycle photographer to share work at Full Throttle Sturgis
The work of world-renowned motorcycle photographer Michael Lichter will be on display at the 85th annual Pappy Hoel Motorcycle Rally…
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Latest News
Sturgis Motorcycle Museum highlights 2024 events, expanded collection
The museum served as a major draw for riders and non-riders and is on track to bring nearly 20,000 visitors…
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Motorcycle
Sturgis Museum to unveil painting featuring flat track champs Parker and Mees
Attendees will have the unique opportunity to meet Scott Jacobs, Scotty Parker, and Jared Mees in person.
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Latest News
Sturgis Motorcycle Museum announces 2024 Hall of Famers
These honorees have supported veterans and the elderly, advocated for motorcyclists' rights, and shown artistic talent on canvas as well…
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Motorcycle
Sturgis Museum and Hall of Fame names new executive director, board members
The Sturgis Motorcycle Museum and Hall of Fame recently announced the appointment of Heidi Haro as executive director and four…
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Latest News
Spirit of Sturgis TT race added to Sturgis Rally and AFT schedule
The race is scheduled for August 11, 2024, coinciding with the final Sunday of the 84th Annual City of Sturgis…
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Latest News
Sturgis shares 2023 rally numbers at Post-Sturgis Rally Summit
During the 10-day rally, there were 617,000 visits, which is second only to the 75th Rally in 2015, according to…
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Latest News
Sturgis announces fundraiser to help kids with cancer
Motorcyclists who participate in the “Ride for Kids to The Chip” fundraiser will be offered multiple perks, including special access…
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Latest News
Def Leppard to follow dangerous high wire walk at Sturgis
The Sturgis Buffalo Chip has added Def Leppard to its list of rock superstars performing at The Buffalo Chip Campground…
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Dealers
George Thorogood and the Destroyers, Whiskey Meyers join Sturgis
Sturgis Buffalo Chip’s Largest Festival in Motorcycling will be joined by George Thorogood and the Destroyers and Whiskey Meyers Wednesday,…
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Dealers
Buffalo Chip reveals another epic addition to concert lineup
The most legendary name in southern rock and self-proclaimed Buffalo Chip house band Lynyrd Skynyrd are returning to the Largest…
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Dealers
Sturgis Buffalo Chip unveils Ness-customized Road Glide
The Sturgis Buffalo Chip and Arlen Ness Motorcycles have unveiled a one-of-a-kind Harley-Davidson Road Glide built to be auctioned off…
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Harley-Davidson
Rooster Harley-Davidson to raffle bike for charity in Sioux City
With the 81st Sturgis Motorcycle Rally kicking off today in the Black Hills of South Dakota, Rooster’s Harley-Davidson is hoping…
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Harley-Davidson
Preparations for Sturgis underway: report
The party might still be a couple weeks away, but both dealers and vendors are getting ready. With the 81st…
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