Top Stories
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Cycle Springs Powersports sold to automotive group
Dimmit Automotive Group currently operates 13 dealerships across the Florida Gulf Coast and the acquisition of Cycle Springs Powersports marks…
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VIPs test drive Volcon Stag at demo day event
Guests were able to test drive a prototype of the Stag at Rally Ready, a driving school and off-road track…
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BRP reports first quarter results for FY24
North American powersports retail sales grew by 3% compared to the same period last year, according to BRP, outperforming the…
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Octane completes $400M asset-backed securitization
The company says it continues to diversify its investor base by attracting several new investors while also maintaining the support…
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Managing the things you can’t control
This month’s survey of dealers goes more in-depth about Q1 sentiment and where dealers feel things are headed. By and…
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LiveWire names industry veteran as CEO
LiveWire has hired industry veteran and former president of BRP's Marine Group Karim Donnez as CEO of the company.
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MOTOREX celebrates KTM partnership with limited-edition product
To celebrate it's partnership with KTM, MOTOREX's limited-edition POWER SYNT 4T SAE 10W/50 and CROSS POWER 2T products will be…
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Honda ‘expands’ SxS lineup with Talon 1000R-4 FOX Live Valve
The new trim level features the four-person cabin of the popular Talon 1000X-4 but in a wider, longer package with…
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Beta Motorcycles unveils 2024 RR off-road models
Beta worked in close collaboration with Enduro champions Brad Freeman and Steve Holcombe to develop small improvements on both the…
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Tucker Powersports named exclusive distributor of e-bike brand
Tucker Powersports is now the exclusive distributor of Rambo electric bicycles, adding to its expanding portfolio of e-power products.
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Duane Taylor returns to the MIC as membership director
Most recently, Taylor served as the executive director of the National Off-Highway Vehicle Conservation Council (NOHVC), where he led a…
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Indian Motorcycle, Veterans Charity Ride donates modified Scout to double-amputee
In addition to its motorcycle therapy programming, VCR gave veteran Jeremy Breece a modified Indian Scout with a VCR sidecar.
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Honda to bring new SCL500 retro-style scrambler to U.S.
The SCL500 (based on the Rebel 500 platform) is a nod to the 1960s scramblers when Honda offered the CL72…
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Road 2 Recovery launches Brian Barnes’ Moto Museum Collection Auction
The two-part auction is set to make history with more than 340 exceptional and exclusive items up for grabs, ranging…
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Boundary Layer Technologies reveals prototype of new hydrofoil watercraft
The company also announced that it sold more than $2.7 million worth of inventory of the Valo Hyperfoil, which is…
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Sea-Doo celebrates International Female Ride Day with group ride in Florida
Nearly fifty women riders gathered on Disappearing Island to enjoy refreshments, a live DJ, and camaraderie courtesy of BRP.
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Fox Factory appoints CFO
Fox Factory Holding Corp. names Dennis Schemm as Chief Financial Officer, effective June 12.
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Best-In-Class – New Unit Sales: Pensacola Harley-Davidson
Pensacola Harley-Davidson's Jaynie Sieber discusses why new unit sales are down in Q1.
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NPA expands golf car segment as market grows
NPA has prioritized growing this segment and providing top brands in the industry to its customers as golf cars become…
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NOHVCC names Hildesheim as executive director
Hildesheim began working on trails as a seasonal trail ranger for the Idaho Department of Parks and Recreation and later…
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