Top Stories
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Buell Motorcycles announces $18.5 million expansion project
The iconic, American-made motorcycle brand will be investing $18.5 million towards real estate, building renovations, and new equipment, the company…
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AMA Motorcycle Hall of Fame names 2025 nominees, opens voting
Nominees span categories including Road Racing, Motocross, Dirt Track, Design & Engineering, and Leadership. Notables include World Superbike champion Colin…
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Honda confirms return of multipurpose ATV models
Honda's 2026 FourtTrax lineup includes the Rancher, Foreman 4x4, and Foreman Rubicon, which blends reliability, performance, and trail-friendly handling.
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NBC to air four major telecasts for 2025 Pro Motocross season
The high-profile events provide powersport dealers across the country with a powerful opportunity to connect with millions of fans and…
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Honda reaches milestone with 500 million motorcycles produced globally
Honda's first-ever motorcycle, the Dream D-Type, was produced in 1949, while United States motorcycle production began in 1979 with the…
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KTM secures major investment from Bajaj, accelerates toward new era
Gottfried Neumeister, CEO of KTM AG, states that their longtime partner, Bajaj Auto, will inject an additional €600 million in…
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Jack Miller joins Yamaha Factory Team for 2025 Suzuka 8 Hours comeback
Yamaha Motor Co., Ltd. has announced that MotoGP star Jack Miller will join the factory Yamaha Racing Team for the…
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Polaris publishes its 2024 Geared for Good Report
Polaris' Geared for Good framework centers on the powersports community and is built on four pillars: product, production, places, and…
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Feld Motor Sports wins Telly Awards for SMX World Championship Series coverage
The 2024 SMX World Championship Series in Detroit and the 2025 SMX World Championship Preview Show both won silver at…
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Fitch warns tariff uncertainty stalling powersports demand recovery
According to a recent analysis by Fitch Ratings, U.S. powersports dealers hoping for a rebound in consumer demand may be…
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Updated Transalp and NC750X lead Honda’s product announcement
In addition to the XL750 Transalp and NC750 DCT, Honda also announced nine dirt-focused CRF Performance models for the 2025…
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Harley refocuses on business after annual meeting
For Harley-Davidson dealers, the outcome brings clarity and stability after several tense weeks marked by a campaign led by activist…
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Indian launches season 4 of FORGED, showcasing custom Chieftain builds
Aimed squarely at motorcycle enthusiasts and custom culture fans, this season puts the spotlight on the brand-new 2025 Chieftain PowerPlus,…
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Legislation to save Southwestern trails passes House and Senate
After passing through the U.S. House and Senate, a resolution to prevent the closing of 25 miles of off-highway vehicle…
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Segway Super Villain clinches P1 at the BITD Silver State 300
Segway, more known for redefining personal mobility, partnered with Evolution Powersports and achieved a significant milestone at the Best in…
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Helmet safety innovator Mips adds 4-time MXGP champ to lineup ahead of U.S. debut
Prado, a four-time FIM Motocross World Champion known for his 149 holeshots and technical prowess, brings global attention to the…
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One of Australia’s largest dealers enters bankruptcy, which could cause ripple effects in the U.S.
Peter Stevens Motorcycles, a household name in Australian powersports retail, has entered voluntary administration, leaving 400 jobs in limbo and…
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Bajaj comes to KTM’s rescue with major investment, restructuring plan moves forward
Bajaj Auto International Holdings BV, a Dutch subsidiary of Indian conglomerate Bajaj Auto, has secured a €566 million loan. This…
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Patrick Industries announces new president of its marine division
Patrick Industries has announced that Jake Petkovich will rejoin Patrick as president of the company's marine division, succeeding Rick Reyenger.
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BRP honored by Red Dot as its Design Team of the Year
In addition to being recognized as the 2025 Design Team of the Year, BRP is also being inducted into Red…
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