Top Stories
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Tucker launches new dealer program
Through a strategic partnership with Brandecation, Tucker Powersports has announced the launch of Tucker University, a program designed to continue…
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Triumph recalls certain Thruxton, Speed Twin bikes
Triumph has issued a recall for certain Thruxton and Speed Twin bikes. An engine stall on certain Thruxton models increases…
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From “on-screen” to “off-road” for Fishers
BY ABBY LARSON After decades spent travelling the country in search of the ultimate off-road riding spots, one powersports veteran…
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Tomac snags first 450SX win of the season
Eli Tomac and his No. 3 Monster Energy Kawasaki KX450 ascended to the top step of the podium over the…
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Triumph unveils two new models
Triumph has announced two new Tiger 1200 models, the Tiger 1200 Desert edition and Tiger 1200 Alpine edition. Inspired by…
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Ducati’s latest model available now
The production of Ducati’s Panigale V4 MY2020 is in full swing, with around 450 motorcycles having already been delivered to…
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Dealership buys ex-WPS distribution center; targets e-comm growth
A dealership with a heavy and growing e-commerce presence has scooped up the former WPS distribution warehouse in Memphis to…
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Powersports 2019 retail growth estimated by analyst
Wells Fargo Securities analyst Tim Conder has provided Powersports Business readers with a monthly update based on Wells Fargo Securites’…
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MV Augusta hires industry veteran
Timur Sardarov, CEO of MV Agusta Motor, announced the appointment of Enrico Pellegrino as the company’s new Head of Business…
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Polaris introduces automatic Slingshot
Polaris Slingshot has introduced its all-new 2020 lineup, along with news that Slingshot is now available with the all-new AutoDrive transmission.…
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Arctic Cat to host 2021 model demo rides at several events
Those looking to check out Arctic Cat’s 2021 models can catch the brand-new BLAST mid-size sleds, Riot X, M 8000 Mountain…
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Yamaha releases new documentary on parent-child motorcycle class (video)
Yamaha’s new documentary, “There for That First Ride”, is an 11-minute video that follows a parent-child motorcycle class as kids…
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Ski-Doo unveils new 2-stroke turbo snowmobile
Ski-Doo has unveiled its newest snowmobile, the Summit 850 E-TEC Turbo, the world’s first factory-built 2-stroke turbo engine. Riders will…
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MIC elects new board directors
Motorcycle Industry Council members elected two new directors for the organization’s board, and re-elected secretary/treasurer Jim Woodruff for another two-year…
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Triumph partners with Warner Bros. for upcoming film
Triumph Motorcycles Ltd. recently announced a global partnership with Warner Bros. Pictures in support of the upcoming feature Birds of…
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Ducati U.S. sales drop 2 percent in 2019
Ducati Motor Holding closed 2019 with 53,183 bikes delivered to customers worldwide, nudging last year’s figure of 53,004 bikes even…
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Industry mourns death of Dakar legend Paulo Goncalves
The Hero MotoSports Team Rally is profoundly grieved to report that its Portuguese rider, Paulo Goncalves passed away this morning…
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Twin Power introduces new program for dealers
Twin Power recently introduced a new Six Gallon Bag in a Box Oil Program for dealers. The new program is…
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Answer Racing dials it back to the 90s for launch at A1 (video)
The Friday before the Anaheim 1 Supercross, Answer Racing rolled out the red carpet to the powersports media for their…
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Tucker releases 2020 V-Twin catalog
Tucker Powersports has released its 2020 V-twin catalog, and dealers can view the digital flipbook version online now. For 2020,…
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