Top Stories
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Ironhorse Funding announces partnership to refinance motorcycles, powersports
Ironhorse Funding and Full Throttle have announced a partnership to provide an access point for members to apply to refinance…
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Mark Phares named president of Fasthouse
Fasthouse, maker of motorcycle and mountain bike riding gear and lifestyle apparel, recently named Mark Phares as its new president…
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Speed RMG wins $47MM verdict against Arctic Cat
Speed RMG Partners, a marketing, design and engineering firm based in North Carolina, won a $47 million verdict in its…
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Dealers face website compliance issue
The NPDA has announced that dealers have received demand letters and threats of lawsuits claiming their websites are not compliant…
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Yamaha U.S. Marine Business Unit appoints vice president
Yamaha U.S. Marine Business Unit has named Mark Tracy as vice president. In his new position, Tracy will continue to…
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HardDrive partners with V-Twin performance brands
HardDrive is celebrating its 10th anniversary this year and will focus on expanding its portfolio and providing more products for…
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Kawasaki announces retirement of SVP
Bill Jenkins, senior vice president of Sales & Operations, Kawasaki, has announced his intentions to retire on March 31, 2023…
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Aprilia reveals 2023 “Aprilia Racers Days” track program dates
Aprilia USA has announced the 2023 Aprilia Racers Days track-day program schedule. The immersive program allows customers to experience not…
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Fred Fox passes at 86
Fred Fox passed away Feb. 5 in Orange County, California, at the age of 86 due to natural causes. Fox…
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PSB prepares for Vegas
Powersports Business has begun to prepare for the AIMExpo tradeshow that will kick off Feb. 15. The team will be…
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VP Racing Fuels launches rebrand
VP Racing Fuels, Inc., has announced the launch of a new identity for the corporation, its products and programs. VP…
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Beta Motorcycles reveals MiniTrial Electric Bike models
Beta Motorcycles has unveiled its 16-inch and 20-inch Minitrial Electric Bike models. The 16-inch model is designed for youth riders…
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Polaris UTV racers sweep at Hammers
The annual King of the Hammers (KOH) off-road race has become a season-opener competition along with its reputation as one…
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Z1R unveils new Armored Jacket
Z1R has announced the addition of the Armored Jacket to its line of apparel. The new armored jacket features a…
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Kawasaki brings high performance to small Ninja
Our coworker and motorcycle-industry expert, Greg Drevenstedt, Rider magazine editor, recently got a look at the new 2023 Ninja ZX-4RR…
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Italian distributor enters U.S. market
Andreani, a distributor of motorcycle and bicycle suspension products, announced the opening of its first U.S. office and distribution center,…
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AMA fights unconstitutional bill threatening motorcyclists’ rights
The American Motorcyclist Association (AMA) recently began the fight against Connecticut’s proposed legislation S.B. 96. This legislation would presuppose that…
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Equip Exposition readies 40th anniversary event
Celebrating its 40th anniversary in 2023, the Equip Exposition is evolving into a powersports show, with a focus on UTVs…
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Off-road racing enthusiast purchases Oklahoma dealership
“We’ve raced a little bit of everything; motocross as a kid for me, motocross as a teen and young adult…
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KLIM to host fifth-annual snowbike ride
KLIM, Timbersled and Trail Tech will host the fifth-annual KLIM Frozen Cow Tag Snowbike Ride in the rugged Idaho mountains…
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