Previous Top Daily Stories
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Polaris unveils 2027 snowmobile lineup
The new lineup features two new mountain machines, expanded 9R engine availability, a new youth 200, and six exclusive models…
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Ski-Doo introduces new features, advancements for 2027 model year
A highlight for the 2027 model year is Ski-Doo's new 600RR engine, with a 130hp that promises more power, quicker…
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Honda returns a diverse 2-wheel lineup for new model years
Honda's announcement confirms eight returning models for 2026 and 2027 MY, representing categories in adventure, miniMOTO, scooter, and trials.
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Turn 14 names Caitlyn Williams Central regional sales manager for Owned Brands
In the role, Williams will oversee dealer development, regional growth initiatives and sales strategy across the company’s portfolio of house…
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Nifty 50 spotlights top products shaping dealer profitability in 2026
Presented annually by Powersports Business, the Nifty 50 highlights 50 products and services that stand out for innovation, dealer impact…
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India-U.S. trade framework grants zero-duty access for premium Harley-Davidson bikes
India’s motorcycle market is huge — totaling tens of millions of units annually — but the premium 800cc+ segment remains…
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Harley-Davidson details reset plan as Q4 loss widens
North America retail sales declined 13% for the full year but rose 5% in the fourth quarter, driven by strength…
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Schiets Motorsports, Fox Cycle Works merge to form Throttle Society in Ohio
Schiets Motorsports and Fox Cycle Works have officially merged to form Throttle Society, creating what ownership describes as a premier…
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Cox’s Harley-Davidson earns Platinum Bar & Shield Award, marks 65 years in business
Over the decades, Cox’s Harley-Davidson has earned multiple Platinum, Gold, Silver and Bronze Bar & Shield Awards, along with numerous…
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Polaris expands all-weather SxS lineup with two new Ranger models
Polaris improves on cold-weather comfort with a factory-installed heating system for the Ranger 1000 CAB, while the 2027 Ranger XP…
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Snowmobilers’ ingenuity helps rescue horse stranded seven months in Wyoming backcountry
In late January, a coalition of Wyoming snowmobilers and volunteers used specialized snow machines, a snowcat, and an improvised river-raft…
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MIC reports 2025 motorcycle, ATV retail sales decline as buyers shift to smaller models
According to the MIC Ride Report and year-end data, sales of new motorcycles and scooters declined 7.6% in 2025 compared…
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Paradise Harley-Davidson sold to Paulson and Thomas
Paradise Harley-Davidson, in Tigard, Oregon, has changed ownership, with industry veterans Erik Paulson and Dave Thomas acquiring the dealership from…
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Polaris debuts limited-edition RZR Pro R Ultra with race suspension tech
This limited-production model brings race-developed suspension technology to the showroom floor with the industry’s first factory-integrated electronically controlled hydraulic locking…
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Indian Motorcycle goes independent as Carolwood LP closes acquisition
The recently closed acquisition has set the 125-year-old company up as a stand-alone motorcycle manufacturer for the first time in…
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BRP earns 20 global design awards in 2025, named Red Dot Design Team of the Year
The awards span BRP’s on- and off-road vehicles, snowmobiles, electric motorcycles and three-wheel platforms, highlighting what the company calls a…
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Data analysis: UTV market sales fall 7.2% in 2024
Research performed by Minneapolis‑based firm Power Products Marketing shows that the North American UTV market dropped more than 7% in…
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Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range
With new sport side-by-sides, refreshed ATVs and an expanding premium utility portfolio, Kawasaki’s 2026 ORV strategy positions dealers to cover…
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Polaris reports share gains, rightsizes dealer inventory as tariffs weigh on 2025 results
Polaris Inc. closed a challenging 2025 with flat full-year sales, fourth-quarter retail gains and improved dealer inventory health, positioning the…
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Indian pays tribute to motorcycle’s ‘golden age’ with ’40s-inspired bike
Inspired by designs from the 1940s, the 2026 Chief Vintage pays homage to the style and craftsmanship of America’s golden…
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